Separation of Duties

 

Listen. Writing is one thing. Marketing is another thing. Taxes are yet a whole other thing. All of these things happen in different parts of our brains. I adhere to the Ghost Busters school of thought: Don't cross the streams. Trying to get those different modes of thinking to work together is a recipe for madness.

This brings us to my theme sooner than I usually get us to a theme of any kind: Separation of duties.

Functionally this means that when I'm writing, I'm writing. It's all I do. Not because that's the best way, only way, or preferred way to do anything - it's because that's how my brain works. Other folks can write for an hour or so then switch it off and go do another thing. I need more commitment than that. I seem to work best in four hour blocks. (Which, admittedly, are in crushingly short supply at the moment.) When I've done writing for the day, however, I can switch modes and shift into another brain space to do something else like marketing or administrative work. One this is sure, though. Unless there's a really compelling business or marketing deadline, writing happens first. Everything else falls after. About every other week or so, depending on how lazy I am, I pick a day to dedicate to errands. These can be business tasks or marketing copy or mailing out books or what have you. That dedicated day is a planned writing break and pre-Covid also served as my day for going to a museum or an art gallery. It seemed to work combining an official 'catch up on all the stuff' day with something fun that was meant to refill the creative well. 

If I'm in a position to need to format a book for indie release, say. I fold that into the writing schedule in my project plan. It doesn't get counted as 'business', in part, because formatting a book follows logically on the heels of editing for me. I have a background in tagging content, so book formatting makes programmatic sense to me. Mostly. But most other tasks for which I am not qualified - cover art leaps immediately to mind - I 100% advocate hiring out. I feel like there's a sliding scale for return on investment. What you can afford to pay to offload anything that's not writing pays you back in writing time. When you're a broke writer not yet pulling in $$$ on books, it's a very DIY business. So split it up and put on different hats. Write when your write. Market when you market. Be a shark, if that's your thing, when you're working business. Spend money on those things that will give you the biggest ROI - for me that's editors and covers. For someone else, the greatest ROI might come from hiring someone else to format a book because that's black magic. But eventually, the goal is to begin offloading the parts of the process you don't enjoy (and I'm sorry, but if you're imagining hiring ghost writers, maybe consider finding something else to fill your time and drain your bank account?) to vendors or an assistant.

I'll give you a rare glimpse into the author assistant interview process. Spoiler - I think she nailed this interview.

Balance is Key: Juggling Author Demands

 

me after my Nebula panel: Writing Through the Pain

Wow is this topic timely. Last weekend was SFWA’s Nebula conference and I'd volunteered to be the sponsorship coordinator. It was a great weekend overall! Yes, there was a kerfuffle surrounding language used by a panelist, but SFWA has done a wonderful job of protecting its members and doing their best to ensure a safe space. 

Beyond the drama, there were some great panels I gleaned helpful tips and writing insight from. I’m thankful for all the volunteers who devoted so much of their time to make this online con happen…which brings me back to our topic: creativity on a deadline and how do we balance art with business demands?

I’ve volunteered for my kid’s various sports groups, so I was prepared—mostly—for the time suck. But the weeks leading up to the Nebulas were consumed by hours on my laptop. And I wasn’t writing. 

And that was okay.

I was prepared to devote time to the Nebulas and write when I could. So when my volunteer time crept into author time and took it hostage, I accepted it and moved forward. I didn’t dwell on ‘lost time’, a negative connotation I prefer not to use, and instead did little happy dances as each sponsorship was completed. I count this past month as a success!

Set realistic expectations (ex. a goal of 10,000 words/day stays in dreamland to keep me out of nightmare world)

Prioritize (the most pressing task gets done first, any energy leftover can be allotted secondary tasks)

Celebrate the wins (doesn’t matter how big or small—CHEER for the WINS)

Give yourself Grace (we’re not gods and we’re not built to accomplish everything in one day)

The Nebulas was fast and crazy and I’m very excited for the hybrid in-person/online conference planned for next year. But for now, I can get back to the word count! 

How do you juggle writing and author business?

To Achieve Balance, One Must Prioritize

How do I balance art with business demands?

It's all about prioritization. What is my goal? What do I need to do to achieve it? Rank those steps. Get 'em done and drop the ones at the bottom of the list that don't fit within the time constraint. 

Kind of a glib answer, eh? Lil' bit...but then again, not so much. I've been doing this writing gig for more than a decade. I've learned lots of stuff (as one would hope, no?). Among those things are what external demands can be declined/ignored, how long certain tasks take (time needed to write a book is not among that lessons, alas!!), what tasks can be done by others (and for what costs), and what stuff will bite me in the ass if I don't get it done by a specific date.

My goals change as I achieve them. Timelines shift as my skills improve or as new strategies develop. Plans blow up as life happens. Adjustments are made. The most important thing is to not sacrifice your mental or physical health. Set realistic goals. Push back when necessary. Ask for help when needed. 

Be motivated, not guilt-driven.

If you owe someone a deliverable and can't make the date, for gods' sakes, let them know as soon as possible. I know it's hard to admit you're not perfect, but it's always easier for everyone involved to make adjustments when given the time and space to do so.  Oh, and if you do need to request an extension, build a few extra days into that new estimated date. Don't short-shrift yourself out of shame! You're already taking the hit for one extension, and you don't want to relive the drama when asking for a second extension.

P.S.: This strategy applies to life in general too. 

Creativity on a Deadline

This week's topic at the SFF Seven is Creativity on a Deadline: How do you balance art with business demands?

Talk about a perfectly-timed topic. I've been working long (looooong) days since The Witch Collector came out in November. I'm also horrible at balancing anything. I'm an overachiever, I'll work myself to the bone, and I have the mental stamina of...I don't know. I have a lot. If my physical energy matched my brain energy, I would be ridiculously fit.

And it's a good thing I'm like this.

We writers have to be writers first and foremost, but also marketers, graphic design specialists, website designers and managers, promotional gurus, executive assistants, top-notch planners, salespeople, publishers, formatters, editors, copy editors... I could go on. It takes a village, and much of the time that village is one lone person who is ready to run to the hills any moment.

Kidding aside, this gig can be a ton of work beyond the writing itself. There's so much to building a readership, cultivating it, and creating a brand that sells books. It's a lesson in patience, perseverance, and dedication, with many days spent traveling down different avenues that might lead nowhere.

I always knew my work style and work ethic was intense, but until The Witch Collector released in November, I didn't really know how it would translate to my author career.

Now I do. And after almost seven months of being ON for seven days a week, I'm taking a break.

This weekend, I announced a social media hiatus. I'm also training my daughter as an assistant and letting her pick up some slack over the summer so I can focus on final edits of City of Ruin and write some pages on the other stories in the series. She's also a creative writer, singer, artist, and musician and has one semester left in the recording industry program at Middle Tennessee State University. She gets this process, and she knows how I like things done ;) She lives with me and we get along because we are literally the same human, so communication is awesome.

In truth, I needed to unplug more than I realized. It's been a whole 24 hours, and I've gotten so much done while simultaneously feeling the stress leave my body. Having trustworthy hands to keep the social media going and the Etsy store functioning is a life saver. 

What I've learned is that, in the future, even if my current assistant leaves me for Hollywood, taking a break from the business side of things to just WRITE is good for balancing my author life. It's also good for my soul.

Because it's okay to unplug from the mainframe sometimes and just be a storyteller. 

Happy Reading and Writing,

Charissa

Top 5 Tips on Building Your Author Platform

As a debut author, I’ve been told that I NEED to establish an author platform now.

But what is an author platform? Well, it’s everything you’re doing online and offline to create awareness about YOU as an author. From the TikToks you’re sharing to the friendships you’ve made with local booksellers.

Anything you're doing to increase your visibility and make it easier for your target readers to discover and connect with you and your books is considered building your author platform.

So why is having an author platform so important? Because it’ll help you target and attract new readers on a regular basis. You’ll be able to engage those readers and, over time, convert them into raving fans that label you as an “auto-buy author” for them. And, most importantly, an author platform will help you build meaningful relationships so you can sell more books consistently.

TLDR; Your author platform will make it possible for you to build relationships with your readers, increase your readership, and boost your sales.

My Top 5 Tips on Building Your Author Platform

1. Define Your Brand

I think the easiest way to define your brand is to answer this question: What do you want to be known for?

Sweeping romances that hurt? Enemies to lovers with spice levels that sizzle? Happily ever afters guaranteed?

Whatever it is, you should know this pretty early on because this is what will help you stand out online.

Bonus List: 4 Simple Ways to Define Your Brand:

• Are you going to use your real name or your pen name? Pick one and use it consistently.
• Use one professional headshot that readers can instantly recognize.
• Remember those little sentence examples I gave you above? Come up with a one-sentence tagline that communicates what makes your books unique.
• Establish a brand palette that includes fonts and colors that fit with your desired aesthetic.

2. Get to Know Your Target Readers

One of the biggest parts of marketing is knowing WHO you are marketing to! Who is reading your books? Who do you want to read your books? A great way to get to the bottom of this is by knowing your target readers deeply.

Consider answering these questions to get to know your target readers:

• Who are they? And what do they do for a living?
• What’s their age, sex, marital status?
• What books do they like to read? What authors do they love?
• Where are they most likely to leave reviews?
• What tropes do they love? What tropes do they hate?
• Where do they spend their time online and offline?

3. Build and Nurture an Email List

Social media is fleeting in today’s age. You never know when one platform is going to vanish into oblivion for the next big thing… But you don’t have to have that fear with your email list!

While it may seem daunting, growing your email list the right way is one of the best things you can do! Simply choose an email service provider (e.g. MailChimp, ConvertKit, etc.) and add a sign-up form on your website. From there, you should create a reader magnet that incentivizes the reader to sign-up. It’s usually a digital download of some kind (think a novella, a collection of short stories, a bonus chapter from another character’s POV, etc.).

Once you’ve got everything set up and ready to go, decide how often you’re going to communicate to your list and nurture them with non-spammy emails. Remember: You don’t always have to sell!

4. Support Your Fellow Authors

I’m a firm believer of Community Over Competition! I will scream about my colleagues books from the rooftops. Because when you genuinely support each other, good things happen. And, from a marketing standpoint, you’re able to tap into other author’s communities and their readers without coming across as spammy. It's a win-win!

5. Take Advantage of Social Media

Social media can be exhausting. But it's a brilliant way to increase your brand visibility and get your books in front of a large number of people without even leaving the house. (As an introvert, it doesn’t get better than that!).

So how can you take advantage of social media? By creating a feasible marketing strategy that sees you using social media to your benefit, establishing time limits and capacities for content creation, and by hanging out on the platforms that YOUR TARGET AUDIENCE USES.

Think back to tip number two where I mentioned getting to know your target audience. Where do they hang out online? On Instagram? TikTok? What hashtags are they using? (Psst. A great way to reach new readers is through hashtags! Read all about them in this blog.)  

Wherever your audience is hanging out is where you should be.

Remember, building your author platform, growing your brand, and establishing a horde of ravenous readers does not happen overnight. So start now!

Lara Buckheit was born and raised on the Eastern Shore. Her debut novel A REALM OF ASH AND SHADOW releases in April 2023! She holds a Bachelor’s Degree in Communications from Wilmington University, is a 2021 WriteMentor Mentee, an avid writer (and reader) of spice, and one time she met Taylor Swift’s dad. She started writing at a very young age, mostly fanfiction centered around women with swords and men with devilish grins. And she hasn’t stopped since. When not writing, Lara can be found drinking tea, hustling for her day job, reading from her endless TBR pile, or hanging out on her body confidence Instagram. Lara currently lives in Roanoke, VA, with her fiancé, dog, and thirteen house plants named after fictional characters. Connect with her here: https://bio.site/larabuckheit

The Secret to Author Platforms

 So you want to sell all the books. Me, too, my friend. Me, too. Heaven knows I've chased my fair share of strategies and secret sauces that led me to one conclusion:  You can spend your life chasing attention. 

You can spend all your time and all of your money on classes that promise to teach you The Secret to selling millions of books. Facebook ads! No! Amazon ads! Tik Tok! Newsletters! (Of surprise to no one - blogs never seem to be on the list of 'The Secret to Selling -- Anything.') But the truth is much harder than any of the 'experts' who can teach you to market your books for six easy payments of special for you today want you to believe. The truth is that platforms can be carefully created and nurtured, but they are also very much a function of how well your stories fulfill reader expectations and of luck. One you can control. The other you can't (but you can help it along slightly.)

Reader expectations are knowable and writers can opt to ignore them or make sure their stories hit them. If you're writing a sex scene in a romance novel, you'll write one kind of scene. If you're writing a sex scene in a horror novel, the sex scene will have a very different feel because it serves a very different function - and you're doing it that way because you know that a horror novel needs to read and sound and feel different than a romance novel.

As for helping luck along, I'd like to tell you to just see Jeffe's post because, yeah. What she said. The very best advertising for your current book is your next book. And the best advertising for your next book is your current book.

The One Thing an Author Must Do to Expand their Platform

GREY MAGIC is out in audiobook! All three Bonds of Magic books are now live on Audible for your glomming pleasure!

  

This week at the SFF Seven, we're offering tips for expanding your author platform.

"Platform" is one of those words I'm not terribly fond of, seeing as how it comes from the world of sales and legal wrangling. If you do a bit of digging (but please don't go down that rabbit hole!) you'll find that the term arose in the early 90s, along with the advent and burgeoning of the internet, and originally applied to nonfiction works and proposals. (Jane Friedman has a great write-up on it here.) Nowadays it seems like the term gets thrown about by all sorts of agent, editor, and marketing types in seeking the ideal author for them to make money off of. 

(Note: there's nothing wrong with trad-publishing folks making money off of authors. That's the business model and it can work for everyone involved. I just feel that the 'must have a great platform' folks are more interested in the generating moolah side of things than, you know, books.)

Anyway, as Jane succinctly defines it, an author platform is an ability to sell books because of who you are or who you can reach.

So... not all of us, right? Most authors of fiction sell books because of our voice and the stories we write, not who we are. However! What we write is what reaches people, so who we can reach is within reasonable grasp for a writer of fiction. 

Are you ready for this? The great secret??

Write more books!

Or short stories. Or create games or draw comics. Whatever medium is floating your creative boat at the moment, do more of that!

I know, I know - the answer is always the same. But that's because this is the very best advice out there. The most effective marketing for any author is to create more. The more stuff you have out there, the more people you can reach. 

Seriously, over the years I've seen SO MANY AUTHORS get sucked into focusing on flogging a single work or series to the exclusion of all other efforts. Sure, it can be easy to get focused on wanting a particular work to succeed, and yes, marketing can feel like a clearer path, with lots of vultures vendors out there waiting to take your money with glowing promises of high sales. Writing more stuff is hard.

But creating stuff is why you got into the gig in the first place, yes? So go do it, my friend. 

3 Tips to Build Your SpecFic Author Platform:

 Our topic this week: 5 Tips to Build Your Author Platform

To avoid TL;DR, I'll cut that back to 3 tips prefaced by definition `cause thar be confusion about what exactly is an author platform. If you do a Google search, you might believe it's simply your website, which...uhm, no. While having a website is an element of presenting your platform, an author platform is a marketing term for "sell me on you." In this case, you're not selling your book, you're selling your author persona. Author platforms are essential if you're writing non-fiction because you need to prove your expertise and credibility. In non-fiction, your author platform--at a minimum--will present your knowledge base, your bias, and your voice.  

IMHO, when it comes to genre fiction, an author platform is way less important. Exceptions exist; however, if you're having a discussion with a marketing professional and they ask about your author platform, don't panic. What they want to know is if there is anything uniquely marketable about you that can sell your book. For example: if you're a rocket scientist IRL who actively discusses aerospace engineering on your socials, and you're writing hard-science sci-fi, then that's a relevant differentiator about you versus other sci-fi authors. It can be used to package you and your books in sales pitches to buyers and in advertising to consumers. It's a bit of a mental gear shift for genre authors whose marketing typically revolves around selling the book (or series) not themselves. 

So, what if you're an SFF author who is also a recluse and who eschews social media in all forms? Is it possible to have an author platform? Sure, though without a public persona, you're unlikely to see returns on it. The bare minimum would be a statement in your author bio that establishes your "thing." 

Genre writers don't have to be experts in any field, we can be fans or enthusiasts. 

As long as we have a passion that presents in our public persona and in our writing, then we can build an author platform. It is very much okay to take time to build your author platform. Yes, new authors might feel pressured by a publisher to have one locked down before debuting, but push back on that. If they bought your book without you having a platform it means they're not relying on your platform to sell it. Author platforms are long-haul marketing investments. Other marketing tools have better yields short term, and professionals know it (so don't let them bully you). 

Here are 3 Tips to Build Your SpecFic Author Platform:

1. Know Your Stories' Themes: This probably won't be obvious to you until you've drafted (not necessarily published, but at least drafted) a few books. Once you can discern your repeating theme, you've got your "thing" that you can leverage into a topic that you incorporate into your social presence. Is bodily autonomy a repeating theme? Where is the issue being raised in the news, in pop culture, in lesser-known niches? Discuss on your socials. Are there other artists whose works also address your theme? Promote them. 
2. Share Your Inspirations: Playing fast and loose with mythology in your stories? Does the way of the Fey seep into your world-building? What about cats? Fetishes (of the idol or sexual kind)? What attracted you to those influences? Would you consider yourself a student of those inspirations? Do you continue to read about and/or discuss them? Great! Share your sources, discoveries, and thoughts. Solicit input from other enthusiasts or experts. Be a fan.
3. Keep Learning, Keep Leading, Keep Current: Your platform is a living thing. Neglect it, and it loses its value. That includes your interests and themes, both should show your continuous engagement. Being static doesn't help you. It can, in fact, hurt your platform. It's fine if your interests change--personal and professional growth are good things! Make sure to bring your audience along with you on your journey by sharing what attracted you to the new shiny. Did you do a 180 on a formerly held belief because of new information? Great! Share what changed your mind and how it is/will be reflected in your work.