Inspiration & The Value of Social Media

 This Week's Topic: 3 Sources of Inspiration

Happy 2024! On this second day of the new year, some of us are reluctantly emerging from the haze of excessive consumption, questionable decisions, and the bitter confirmation that we are, in fact, too old to keep doing "this." Whether "this" is guzzling a magnum of champagne by yourself or writing 30 books in a year, you're not alone. Across the globe, people woke up not to New Year's resolutions but to New Year's realizations.

I salute you, my fellow members of Team Realization.

I realized that something I detest has somehow become something on which I...rely. 

{huge dramatic sigh} 

Social media has become the means through which I discover my inspiration. My first two sources of inspiration haven't changed no matter my age or circumstance: music and folklore. However, novels and movies have taken a step back as social media swaggered into third place. 

I know, I know. I am pained to admit it.
Yet for you, dear readers, I do confess.

Improved information accessibility via the evolutions of technology and the intense social pressure to perform for the world if one has a mote of talent (for better and worse) permit me to fall down deep, deep, deep rabbit holes chasing videos or teasers from amazing creatives whose works I discovered due to a post on social media. 99% of the time I didn't discover those artists directly from their feeds, but through others linking to a post about an article about a TikTok about a technique, a myth, a song, a story, an animation, etc.

That's the kind of viral marketing every author (and everyone selling anything) dreams of happening. It's not a pathway of discovery that the source can measure or of which they are even aware. True, this fan-based trail is typically rife with click-monetization, yet it creates a symbiosis in the discovery environment. Truer still, the creative at the end of the trail probably sees less than 0.0001% of the monetization (if any money at all). Despite that, the feat of being discovered in a sea of billions holds immense value. When talking heads speak of social media being necessary for creatives, this is why. This elusive interlinking Gordian knot of passions, fans, creatives, and products is wonderful even when the artist never knows if or how their efforts are working. 

*Note: This description of the value of fan-directed, interest-related discovery in no way supports the pirating, scraping, or theft of any works or content. Nor does it support the exploitative practice of "exposure as payment."

To my fellow authors and artists who feel like they're shouting into the void, keep posting. You never know when your talent will fuel another creative's inspiration.