Coincidentally enough, I just returned from San Diego Comic Con and - wow! - was that an education in fandom. Of all the conferences I have attended, this one had the most wildly enthusiastic fans who were excited to put their money into those fandoms.
Sure, there was a lot of Game of Thrones cosplay - the above Daenerys was my favorite - and Marvel, but also characters from every SFF, and SFF-adjacent, storyline you can think of. The SFF publishers had booths that crawled with readers. Grace Draven and I both did signings with long lines and books that practically evaporated. In my signing, person after person told me how excited they were about THE ORCHID THRONE and how much they appreciated authors coming to comic con.
I'm thinking... these kinds of events are where it's at.
Sure, there's a lot of stuff focused on games, movie, and streaming franchises - but in the minds of people who love the stuff, it's all intertwined.
It puts me in mind of a conference I attended back in something like 2012. I asked a panel of TOR editors if they thought the HBO Game of Thrones series would galvanize popular interest in fantasy novels. (Yes - a totally self-interested question.) They were junior editors, but all looked startled, maybe even a little confused, and finally answered.... Maybe? Then they explained that they'd of course known about the A Song of Ice and Fire books by George RR Martin for so long that it hadn't really occurred to them that this could have a *new* impact.
Even then I thought... REALLY? Because I think it's obvious now that the hunger for SFF in all its forms is growing.
So where do I think the genre is headed? I think it's going to be about multi-media. I think the subgenres will continue to proliferate and blur, and that the craving for more stories with fabulous worlds of all kinds will continue to grow.
I'm definitely planning to attend more comic cons!
