This week we’re talking about one of the business sides to writing: the author website.
Funny enough, my writing buddy and I were discussing this recently. She plans to turn her website back on since she’s going back in the query trenches and had been checking out a variety of author websites. She said the one thing that stood out the most was that each site she pulled up told her with a glance what genre the author wrote in.
First impressions, like first lines, are important.
And you have about a second to capture that visiting reader's attention. Uff dah. The pressure! But what better time to do a little website spring cleaning than now! So, how about a checklist?
- The Headshot - do you have an updated headshot? I like Mary Robinette Kowal’s stance on author photos: do it more often than not so you’re recogniable to readers who may run into you IRL. Also, like Mary Robinette mentions here, your headshot is a selling tool. Don’t forget to use it.
- Your Bio - this is one of those necessary evils like a blurb and synopsis. Though hopefully less painful. It may be helpful to have a short bio (100-300 words written in third person) as certain publications have limited space, and also a longer bio, also written in third person, to give people a deeper glimpse into the wizard behind the curtain. Again, this is another selling tool. Drop your hobbies in there and whatever makes you unique as a person. Everyone has something, what’s yours?
- Awards/Publications - If you’ve won awards or your work has been nominated, list it! If you’ve been published in a magazine, print or online, or really any where else your non-novel writing has been published, list it! If a reader is on your website because they loved somethin you read you definately want to make it easy for them to find more.
- Your Books - this is the given, but there’s a lot of information you’ll want to be sure to include. List the links of your books at all the major online retailors and also your local haunts. The book’s back cover copy, this is usually 200-300 words. The book’s cover in the highest resolution you’ve got. And all the metadata that goes along with a book. If it’s a series don’t forget to say which number!
- Links to your Socials & Platforms - Readers that take the time to check out your website are looking for a conneciton. Let them know where you hang out: your socials. Let them know if you offer subscription access to you: Patreon, Substack, etc. And let them know if you’ll make any in person appearances in the coming year.
- Contact - Think about this one. If you’re comfortable with anyone having your email, feel free to list it. Or you can use a contact form to help you filter messages. Or if you have a publicist or agent that can happily handle messages, list their email instead of yours! List a contact option that you’re comfortable with.
There are countless other options you can add to your website. But the most important is to remember it’s a selling tool and you’ll want to convey your genre in the first glimpse. Start simple and add on as you grow as a writer. And don’t forget to update your author headshot here and there or run the risk of showing up at a convention only to be unrecognizable.
That’s all the wisdom I have for you this week. Happy writing and reading!
