Author Websites

The first hurdle an author has to clear in terms of a website is the fear of being perceived. Don't laugh. It's a whole thing. We've lived most of our lives not being seen or attracting attention to ourselves. It's a bullshit cultural feature of patriarchy. It's pretty ingrained in most female presenting folks to NOT draw attention. Fortunately, an author website, hosted by a professional data center, offers you any number of layers for protecting yourself while promoting your writing. 

The second hurdle is getting past feeling like the website has to be utterly and completely perfect for ever and ever. Literally, the only thing your website needs to do is identify you and your books. It's a communication tool and a landing spot for anyone curious about what you write. The most likely scenario for someone visiting your website is that someone found one of your books and they want to look you up to see what else you have. You can make it as fancy and as involved as you like, but don't think you need fancy for your site to succeed. Your only goal is to create a welcoming place for readers to find out more about your writing and books.

DO:

• Design a site that reflects you. Not just your first book. Or your second. 
• List and describe all your books.
• Include multiple buy links.
• Keep the site up to date with new releases and buy links.

DON'T

• Offer any information that could be used to locate you physically.
• Think you have to build a site all by yourself. You can and should hire out the site unless you're trained or a total control freak. (And then, I'll ask if your time could be more profitably used by writing rather than coding a website.)
• Force yourself to add something to your website that makes you uncomfortable. You won't find a link to a newsletter on my website anymore because my god I hate sending newsletters. Hates it. So I stopped. And Mail Chimp fired me as a customer. So.  

Websites are necessary and help you welcome readers to your work. In a perfect world, the design of the website will reflect your writing persona to some extent. At the end of the day, though, there's no need to spend a ton of money. The fancier the website, the more expensive and time consuming it will be to maintain.  Keeping it Simple Silly has its benefits.

Website Mins, Mediums, and Maxs

 This Week's Topic: Author Websites Do's and Don'ts

We all know by now that authors need a home on the web that is theirs and not a social network's, right? Is it enough to have just a FaceBook page? No. A TickTok addy? No. Authors must have their own web destination. I'm in the camp that says authors need to have their own domain name too. Ideally, the domain name is the same as the author name/pen name.

KAKrantz.com Home Page

The whole point of a website for an author is so readers can find a listing of your works. Past, present, upcoming. Thus, at the bare minimum, an author should have:

• their name
• and any related pen names 
• their bio
• this usually includes an author headshot, short and/or long bio
• their works
• listed by genre, by series, by reading order
• should also include links to buy the works
• nice to provide a printable list
• and a means of contact
• whether it's a form-driven contact page that sends to the author's preferred email address, 
• links to their social media pages
• links to their discord, private community, etc 
• links to podcasts

Ought to haves, but not have-to-haves:

• One-click means to subscribe to their newsletter
• Also need the privacy policy page and cookie policy page if you're collecting any information on a user such as email address
• Press packet 
• Often incorporated into the About Me page, this includes author headshots/preferred images, short bio, and long bio. This is to help promotion/event organizers have the author's information at their convenience, be it for podcasts, blogs, articles, book clubs, etc.
• Where to Find Me
• If the author is touring, either virtually or IRL, a calendar of events/appearances with links to the event pages

Nice to haves, but not necessary:

• Series Extras
• Be it term glossaries, character guides, world maps, etc, it's nice to have a place where fans can download the extras that'll help them better enjoy the series.
• Writing Sample
• While big retailers offer a "look inside" preview of books, that's for audiences who are on their sites. Folks who came across the author's name before their work can get a sense of writing style from the sample on the author's website.
• Free Story Download
• This might be part of the author's newsletter lure (subscribe and get a free story!) or a separate short story to attract potential readers
• Sell-direct storefront
• If readers can buy books directly from the author, then those links should be on the book pages and on a unified storefront
• Other Author-Related Revenue Presence
• From freelance articles to workshops to Tarot readings to private coaching, etc., if the author has a writing-adjacent service or products, readers want to know

Now, as tempting as it is to put ALL THE THINGS on a website, clutter is an interest killer. The best websites are simple and straightforward, delivering what the reader needs.  After all, the end game is BOOK SALES. 

FWIW, there's a saying in web design that each click costs an additional 10% click-through rate. From a marketing standpoint, we have a "two clicks and they're gone" theory, so we try to put the buy option within two clicks of arriving at the main page. 

Websites as Crutches

For the most part, I aspire to keep away from distractions. However, I find that good ambient sound works well for creating a cone of privacy around me while I'm writing. Especially when there are noise cancelling headphones involved. Therefore, I usually have YouTube up in the background. I'll run 3+ hour dark scifi, dystopian, or horror ambient tracks. I have specific needs for those - they need to run long and not allow ads. They can't have a ton of melodic line. These things are more a vibe than they are music, and they're just enough to keep my critical brain busy and out of the way of drafting while they also provide cover for the other noises of the household.

I'm a big fan of Wordhippo.com for word finding. My rule for this is that I must open and close the browser window for every single look up. It's an attempt to keep me from sheering off of making words with rando look ups. Some days, I don't open the site at all. Other days, I may need a little mental jog or two. Those days, I need to find just the right word before I can unclench and move on.

My final favorite website while writing is a website for writing. Consider this my ongoing plug for 4theWords.com. Timed writing, gamified, stripped down to a basic text editor so I can't get too precious about how stuff looks while trying to get x amount of words before time runs out. It's a great place to fast draft and a great place to write about writing. It's a perfect venue for doing a bunch of the prework of writing - compiling research / noodling how that research impacts plot and characters, getting characters hashed out, getting GMCs worked through, etc. I'm on the site every single day.

Once I have a draft, no matter how skeletal and bloody, I shift out of websites into Word. Edits and rewrites happen with fewer website interruptions. By the time I'm in edits, I pretty much know where we're going and how we're going to get there. I no longer need to anesthetize the critical portions of my brain like I do with drafting.  Until that point, though, websites are my crutches, and I lean on 'em.

Stay Offline While Writing!

 This week at the SFF 7, we're asking what is the website you use the most while writing?

I'm going to answer this a bit contrarily. While writing - that is, while drafting - I don't use any websites at all. I do my best to stay entirely offline while drafting. Anything I feel I might need to look up, I put in square brackets and save for the revision stage. On my most recently completed book, TWISTED MAGIC, I had nearly 200 square brackets when I stopped drafting and started revising, which was at about 75% through. 

(Sometimes I draft all the way to the end, then revise; with other books I stop at some point and go back to the beginning, revise from there, then go to the end. There's no rhyme or reason to it. Each book is different. But that's another topic.)

Now, when I'm revising the website I use the most is... Plain Ol'Google. 

(What a world we live in now, where I can write down Google search as an old-fashioned method.)

Now, my Google-fu is strong. I use [word] + etymology a lot to find better words for what I'm trying to say, or that word in another language. I look up specifics on things I want to research more. I look up names. I stay away from rabbit holes, even while revising. 

For me, the internet is anti-writing, so I steer clear. Maybe that's true for you?