Three Simple* Steps to Entice Reader Engagement

 

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This week at the SFF Seven we're talking about what makes readers invested in a story. It's an interesting question, really, and the subject of much debate. I think every author would love to know the "magic formula" for making this happen in every book. Sometimes, though, it can be a real surprise what readers latch onto. There's always an element of unpredictability there that's part of the joy of creating and storytelling. (Which is one reason why I believe Artificial Intelligence (AI) will never supplant human creativity, but that's another discussion.)

So, my thoughts on ways to engage readers and entice them into being engaged in a story?

1. Give them characters that feel like they could be best friends
   Whether it's found family, besties, romance, or a protagonist we fall in love with, readers want characters who feel like real people they know and care about.
2. Give them a world they want to live in
   We read to live in other worlds, even if they're a simulacrum of the world we live in. Readers love that opportunity to step outside of their daily lives.
3. Give them a story that inspires emotion
   Happy, sad, tragic, romantic - the feeling of a story is what lingers after we close that final page. Even if a reader can't recall plot details, they'll remember how a book made them feel.

*Of course, none of this is actually simple. It takes craft, talent, and lots and lots of practice. Read widely. Re-read your favorites. Observe how other authors accomplish this and emulate shamelessly!

Keeping a Reader Reading

 This Week's Topic: What Makes Readers Invested In a Story?

Short answer: Empathy. 

Longer answer: Giving a damn about the character(s). A whole host of style flaws or storytelling glitches will be overlooked if the reader cares about the cast. It's not to say a reader has to see themselves in the character. Heck, some readers don't want that at all. OTOH, others absolutely crave self-insertion. Your protag can be the most despicable antihero ever, but if you can make the readers care whether that character lives, dies, suffers, fails, succeeds, or gets a comeuppance, then the reader is invested. They're turning pages. They're putting that book down long enough to pee and coming back. Sure, vivid settings are good. Unique magic or hard science is a nice-to-have vehicle of conflict or development. But EOD, it's all about the characters. 

Don't get me wrong. The character(s) don't have to be human or humanoid. Some of my favorite thrillers place the house as the protagonist. Every time a nail goes into a wall, I feel that stab wound. Furniture being dragged across the floor, gouging the hardwood? Wall demolished? Abandoned by the family it cosseted? All the agh, grr, and noooooos. 

Want to keep a reader...reading? Give them a character to care about. 

Lack of Newsletter Love

 I'm going to let you in on a dirty little secret. I hate newsletters. Hates 'em, my precious. Don't read them. Don't write them. Don't send them. I subscribe to exactly three and they are all people I know and care about. Do I open them and read them? No. I get what I need from the subject line and I move on.

Time is a commodity. It has value - possibly the only value - because it is the measure of your finite life. I begrudge no one reading a newsletter, if that's their thing, but in a world that competes for time and attention, the newsletter feels -- I don't know -- not my cup of happy juice.

This is a long way of saying I am absolutely the wrong person to talk to about how to increase newsletter subscribers. I am so bad at sending newsletters that MailChimp fired me as a customer. Seriously. I hadn't served a newsletter in so long, they deleted my database of subscribers. All 60 of them. S'okay. I know all of them. If they want to know what I'm up to, they call or text to ask.

Still. We want to reach readers. We want to let readers know how to find out what we're doing and what's coming up. For some genres, I feel like newsletters are totally appropriate. For scifi, I wonder. I'm actually thinking that I might be better served to leverage a Tik Tok format for a pseudo newsletter-y type of thing. Or Discord. Or some other place where my fellow geeks hang out. This could all be rationalization for the fact that I'm bad at newsletters.

Suppose, though, that I *did* start some 'contact readers' push. How would I draw people to consume my content? Cross pollenization. It has to be done carefully, but you can leverage one platform's content on other social media platforms. Link them all back to a single landing page with you pertinent info - new release, find me at this place at this time! Whatever you want readers to know. The key to success is the same as it in newsletters - offer value. Something silly. Something charming. Something that makes readers feel. Control that and ask for responses. Engagement equals reach. Reach means more eyes. Does it work? Don't know yet. It would have to be tried and tested. The level of effort has to be weighed against the return.

And that's on each author.

Gaining Newsletter Subscribers

 This week's topic: How to Grow Your Newsletter (Subscriber Numbers)

Direct marketing to readers who are actively interested in your works is one of the top ways to sell books.  Finding those readers, getting through email delivery systems' spam blockers, and encouraging readers to not only open your email but also click through from your email to purchase your book is...a challenge for many small and midlist authors.  

Heck, it's a challenge across all industries. Take a look at your email inbox. Now, look at your trash box.  How many messages are from a sheet company, shoe company, pet toy company, grocery store, big box store, etc? See? Not just a you problem. So, don't be daunted by the marketing-must-do task of growing and maintaining your newsletter subscribers. 

The good news: for the media and publishing industry, the average unsubscribe rate was 0.12% That's one of the lowest by industry (according to Mailchimp). Our bounce rates are ~5% (according to SmartInsights). Our open rates are ~23% (according to CampaignMonitor) and our Click-Through Rate (CTR) is ~4%; yea though SmartInsights has Indie Artists with a 1.8 CTR (ouch).

According to topline metrics, once we get readers subscribed to our lists, they tend to stay with us. Yay! So, what can we do to attract more subscribers? My one piece of advice: 

Go Where You're Not Normally Seen.

On the assumption that your newsletter subscription links are obvious on your website, in the back matter of your books, and linked in your socials' profiles (if they're not, quick, get on that, that's the bare minimum); it's safe to say those readers who are looking for you have found you. Those who are interested have already subscribed to your newsletter. What you need to grow your list is to appear in spaces where readers may not know of you. So, where and how? And how to avoid being a buttinski? One suggestion:

Newsletter Swaps -- You promote a fellow author of your sub-genre and their works to your audience via your newsletter, they in turn promote you to theirs. There are pros and cons and issues of equitable exchange, so read up on expectations before approaching another author. 

Yes, there are more ways to attract new subscribers, so come back each day this week for more tips from our other bloggers! 

The Not So Beginner's Guide to Getting Better at What You Do

In acting school, I heard it posited that learning is divided into three stages. Learning the thing for the first time, gaining some facility, and finally assimilation. Stage one is self-conscious. We lurch around trying out the newness, trying to make it work as well for us as it did for whoever taught it to us. In stage two, we've worn in the skill a little and it no longer pinches. We're still aware of it and we use it like a tool, but maybe now, we're not hurting ourselves with it. Once we move into assimilation, we lose conscious awareness of the skill. It becomes a part of us and we can't remember not having had the skill in the first place.

I wonder, Jeffe, if that isn't the basis for those professors you mention wondering if writing can be taught. They're using skills they can no longer dissect into teachable tidbits.

I fully recognize that I am one of those people who has to always be learning something. I also need to mix it up - it can't always just be writing. But it needs to be a lot of writing. Honestly, I look for the classes and instructors I ran across as a beginner that I *knew* I wasn't ready for. The concepts and classes they were teaching were far beyond what I was able to process. Now that I have a few books out and I feel like I don't like how my writing is developing, I've searched out those classes and teachers. I can offer up a list of a few, but I feel like a caveat is in order first.

One of the prerequisites for being an -- I don't know -- advanced? intermediate? not beginner? writer is a firm commitment to go into a class, workshop, or instructional book you paid money for and question the premises that are presented to you. I'm reading a great book right now that promises to boost my productivity! Make it so I'm never lost in a book again! And so far, the information has been super useful. But we just got to a blanket statement made by the author. "Story comes first. Then character." This is me. Making that face Chris Hemsworth makes in Thor Love and Thunder. "Story comes first. Then character." Does it though?? (The correct answer is yes - it does. For her. The correct answer for me is no - it does not. Character comes first and story flows naturally from character for me.  Does this mean that what is being taught is invalid? No. I can still glean new ways of doing, thinking, and writing from this book. I'm trying to say that once you've got game, when you're trying to tweak your game to get more out of it, you must be more critical of the instruction you're given. Try things! Just don't swallow all the things hook, line, and sinker. If the mixed metaphors in this paragraph gives you a migraine, welcome to my day, and my apologies.

So the list of advanced for Marcella craft training ops:

Margie Lawson's writer's training - in my opinion you need a block of salt here. It's potent, great stuff, but it's also dated and little old fashioned in the market these days. Great skill sets. Deploy with caution.

Lisa Cron -  Lisa produces craft books oriented around how narrative structure comes together. Fascinating stuff. Chewy. Also needs a critical eye when being read.

Mary Buckham   - Mary has several different craft classes. Break into Fiction is the one that changed my life for the better.

I'm interested in what Jeffe comes up with, too! Listen. Learning new skills is never wasted. If you feel like a class is a waste it is either because it's too remedial - you already know the material, or it's too far ahead and you don't yet have the context for it yet.

Reading To Learn

Book conventions are filled with panels on marketing your book, genre themed tropes, the self publishing process, how to find an agent—you get the picture. All great and amazing stuff…for newer writers. What about when you’ve got experience, a series on the shelf, multiple series on the shelf? Where do you learn from there?

This week we’re talking about tips for writers who aren’t beginners. 

In all honesty, I consider myself a beginner writer. Not newbie-beginner, since I’ve been around the block and glimpsed behind the wizard’s curtain, but with one audiobook out I’m definitely still a beginner. But I do know the number one way I’ve learned, and grown, as a writer:

Read More Books

Some books I read for the purpose of observing, like how the plot was put together or how the characterizations mark the world. Some books I read for pure pleasure. But no matter how I intend to enjoy a book I always end up noting scenes that feel out of place, items that appear/disappear out of nowhere, plot sequences that would’ve been seamless with slight adjustments, or even characters that hamper the flow of the story. 

Then my brain starts churning on how things could’ve been edited differently which inevitably leads my train of thought to my own work in progress.Crafting a compelling story takes numerous technical aspects which are taught nearly anywhere you care to look. But a story also needs emotion and heart which I absorb from from what I read and watch.

Granted, it is easier to edit someone else’s work than it is your own. But the more I read the more I notice my own writing. Notice what, you may be thinking. Notice everything that works, doesn’t work, pops out of nowhere! So, I think that means my husband is going to continue to have his pick of shows to watch because I’ll be sitting beside him with a book! 

How about you? Where do you learn from?

Becoming a Better Writer - How to Do It?

      

 

ROGUE FAMILIAR has a cover!! I've been loving the enthusiasm for it, too. It's a great inspiration to me as I write Selly's hunt for Jadren. 

This week at the SFF Seven we're talking tools for writers who aren’t beginners. I seem to be hearing a lot of interest in this topic lately. I've been contemplating setting up some online classes and not long ago I asked for input on what kinds of classes people would like to see from me. (Feel free to comment or message me if you have ideas or requests!) One of the suggestions that came up often was a desire for classes for more advanced writers, targeting those who’ve written several books but want to learn how to keep getting better at it.

So, I've been working up some lists of more advanced topics I could teach - and thinking back to where I learned the intermediate and higher stuff. Some of it is always going to be self-study. Reading other authors. Listening to other writers talk about their process. Re-reading favorites to study how those writers accomplished what they did. I think those are the best tools.

But I'd also like to see more craft-focused workshops, classes, and discussions out there. For quite a few years, it seems, the bulk of information offered to writers seems to focus on business. There are countless opportunities to learn Facebook ads, newsletter marketing, keywords, BookBub ads, Amazon ads, ad infinitum, ad nauseam. Why? Because those are easy to teach. Teaching craft is a much more daunting prospect. In fact, I've heard debates among creative-writing professors about whether the craft of writing can be taught at all.

At any rate, this isn't a very informative post, I know. I'm not offering any good tools here (other than the above), but rather food for thought. Improving craft is something we all (well, most of us) want to do. I'm thinking up some ways to get at it. Suggestions welcome!

Tips and Tools for Experienced Writers

 This week's topic: Tools for Experienced Writers

Uh...hmm.  This topic is harder than it seems because--regardless of how long you've been in the publishing business--when it comes to the writing side, you don't need anything fancy, but you do need something current. One-off the current release of your preferred word-processing app is as much as you can safely dally before you risk file corruption and loss of interoperability. Frankly, I recommend staying up-to-date with the release versions of your writing app (hell, make that all apps) because of security enhancements to protect you and your work from the persistent pernicious attacks of bad actors. 

Next, advice from anyone who's ever lost a file: cloud storage and external drive storage is recommended. Whether it's file corruption, accidental overwrites, or straight-up missing docs, when the poltergeists strike, we all become Captain Kirk screaming, "Khaaaaaaan" at the top of our lungs. We can breathe again once we find a "clean" copy of what went missing. Thus, two-point backups. While my files auto-save to my cloud storage, I do external backups once a year (I should do it quarterly, but...) Word docs don't take up that much data space, so it's not like you have to buy a pricey 4Tb drive. Get yourself a little 16GB flash drive for $10 and save yourself from bile-rising anxiety. Oh, and if your computer's OS has updated and/or your writing app has had a major update since your last external backup, take the 5-10mins now to do a backup. Planned obsolescence is the enemy of backward compatibility, and we live in a capitalist society. 

Now, from the business side of publishing, there's a lot of stuff you need to track in order to stay abreast of All The Things from Work(s) in Progress and Submissions, to Product Sales and Marketing Campaigns, to Costs and Revenue. For me, I'm still leaning on Excel. Spreadsheets abound, my people. Alas, I didn't keep up with the assorted releases of MS Access, so I'm no longer able to build databases that would've eased tracking and reporting.  Though, if anyone has recommendations for author/publishing-centric dBs, drop them in the comments, please!

If you're self-publishing and/or have earned enough revenue that you've incorporated (threshold varies by state), then make sure you're tracking all your expenses and earnings with accounting software like Quicken. When it comes to tax season, you and your accountant will be grateful you did.

Remember, all the extra apps and subscriptions you use for your business are tax deductible (verify specifics with your accountant as tax law changes year-to-year).