I've gone and done it again - forgotten what day it is, what my name is, all the things. New day job started on Monday and the transition has been -- transitiony. Apparently, I don't handle that as well as I'd like to. So once again, my apology. Technically, in my time zone is still Friday. Barely. So let's go.
What's my demographic.
SFR has a small but dedicated audience. It's a rare reader who wants me to get scifi in their romance and romance in their scifi, but like Reese's Peanut butter Cups, the two things are better together. When I contemplate where to find readers, I start with the obvious: I market to readers of other SFR writers and SF writers who write with romantic elements. Cant I say that the great bulk of my readers identify as female? Yes. But in no way do I want to say that's who my books are for - that's not for me to decide. I will claim gamers as potential audience but only RPG gamers and probably only RPG gamers who identify as female who are between 20 and dead. When I'm buying ads, I'll probably split my audience by age and do A/B testing to see what kind of click through I get from each so I can then laser in my targeting.
The great thing about science fiction and fantasy readers is that most of us will cross the streams. We usually read both. So while I might focus most of my advertising efforts on self-identified scifi readers, I won't hesitate to enter fantasy spaces in a limited way to do a little cross pollenization. I'm not spending money on ads at the moment. As I finish up a WIP, I begin working my author FB page and Instagram page and Tik Tok (if I'm going to commit to doing that) to develop engagement. No selling. Just engagement. Generate page views. Generate interaction. Start conversation if I can. That way, when I finish a book and begin promoting, my ad buys will be served to people who have already seen, heard, chatted with me. If I want to tap a PNR or fantasy audience, I tap the author coop I belong to. Newsletter swaps, blog swaps - there are plenty of options that aren't going to chew up a lot of money.
It's not a great marketing plan yet. In part because I don't have production nailed down yet. I need something flexible but scalable over the long haul. I do still firmly believe that the best advertisement for your current book is your next book. But a plan for helping people find your books is a good and necessary thing.