Who Reads Me

I've gone and done it again - forgotten what day it is, what my name is, all the things. New day job started on Monday and the transition has been -- transitiony. Apparently, I don't handle that as well as I'd like to. So once again, my apology. Technically, in my time zone is still Friday. Barely. So let's go. 

What's my demographic.

SFR has a small but dedicated audience. It's a rare reader who wants me to get scifi in their romance and romance in their scifi, but like Reese's Peanut butter Cups, the two things are better together. When I contemplate where to find readers, I start with the obvious: I market to readers of other SFR writers and SF writers who write with romantic elements. Cant I say that the great bulk of my readers identify as female? Yes. But in no way do I want to say that's who my books are for - that's not for me to decide. I will claim gamers as potential audience but only RPG gamers and probably only RPG gamers who identify as female who are between 20 and dead. When I'm buying ads, I'll probably split my audience by age and do A/B testing to see what kind of click through I get from each so I can then laser in my targeting.

The great thing about science fiction and fantasy readers is that most of us will cross the streams. We usually read both. So while I might focus most of my advertising efforts on self-identified scifi readers, I won't hesitate to enter fantasy spaces in a limited way to do a little cross pollenization. I'm not spending money on ads at the moment. As I finish up a WIP, I begin working my author FB page and Instagram page and Tik Tok (if I'm going to commit to doing that) to develop engagement. No selling. Just engagement. Generate page views. Generate interaction. Start conversation if I can. That way, when I finish a book and begin promoting, my ad buys will be served to people who have already seen, heard, chatted with me. If I want to tap a PNR or fantasy audience, I tap the author coop I belong to. Newsletter swaps, blog swaps - there are plenty of options that aren't going to chew up a lot of money. 

It's not a great marketing plan yet. In part because I don't have production nailed down yet. I need something flexible but scalable over the long haul. I do still firmly believe that the best advertisement for your current book is your next book. But a plan for helping people find your books is a good and necessary thing.

Rethinking A Decision Made for My Second Egyptian #PNR Book

I don’t really have mistakes to report on my first book, Priestess of the Nile, although I’m sure when I eventually get the rights back, I’ll revise it with all the many things I’ve learned since writing the story in 2011. Seven years of writing more books and interacting with great editors and getting better at craft issues have to make a difference.

But overall, I remain pretty happy with the story and with it being my first published title. I will forevermore be in love with that cover - thank you, Carina Press and Frauke of Croco Designs!

Where I do think I went a bit wrong was with the second book in that Gods of Egypt series, Warrior of the Nile. I do a TON of research, all the time, into various aspects of ancient Egypt, but for this book, I veered off the track in the hero’s backstory in my opinion. I made him the last survivor of a mountain tribe that had its own gods and myths (conveniently created by me to fit my story), although since he was adopted by Pharaoh’s family at a young age, he also subscribed to the Egyptian beliefs. Indeed, the entire book revolves around a demand made by the goddess Nephthys and her personal involvement in the quest.

In fact, however, much of how the book’s plot is resolved ties back to this personal belief system the hero Khenet retains. There’s a key scene in a ruined temple belonging to an ancient goddess predating Egypt, again all from my own inventive brain. There’s another pivotal moment where Khenet receives a bit of help from his tribe’s god, fulfilling a prophecy. And then there are these jewels….

Now if I’d been writing fantasy, nothing wrong with creating and injecting all kinds of cool new mythos and lore and etc.

Sobek - photo is Author's Own

But I really try to tell these stories from the standpoint that the gods exist and interact in the daily life circa 1550 BCE the way the ancient Egyptians believed they did, and very much wanted them to do. I feel the success of the later books in the series revolves around that key aspect. Not in taking giant departures and left turns from the overall Egyptian culture. (Liberties and conscious anachronisms, yes. Wholesale invention of new stuff – no.)  So to me, book two rings bit false now, like a brass bell in a lineup of silver ones. Not the same tone. I haven’t repeated that ‘mistake’. I find a way to make my plots happen much more concisely within the ancient Egyptian framework. They had such a complex civilization and belief system to match.

Don't get me wrong - I like the book and my hero, I love some of the 'Egyptian' elements in it wildly, like Lady Tuya's visit to the goddess Isis...I just think I moved away from what's at the core of my Gods of Egypt series by injecting a fantasy side story that had no roots in anything the Egyptians believed.

I’m not writing historicals. I am writing paranormal elements but I’ve always felt with Warrior I went too far away from what keeps me (and my readers) grounded in the Land of the Pharaohs as I visualize it.

(And with apologies to the very co-operative and supportive Carina Press Art Department staff at the time, the cover for Warrior - which was not done by Frauke - was just never my favorite of the series, for...reasons. Although some aspects of it are very cool!)

I've been self publishing the Gods of Egypt series since Warrior was released (up to seven books now!)  but I'll always be SO grateful to Carina Press for launching my career.