Queries, Synopses, and Taglines, Oh My

If the question is are queries and synopses bane, benefit, or both, my answer is yes. All the things. I have a decidedly love/hate relationship with them. 

I've spent months (possibly years, to my dismay) thinking in terms of broad strokes, long arcs, interwoven threads, and the details that build a complete sensory world in a book. It took me way too many words to do so. Now you want me to boil it down into a single page synopsis? This is bane. It's bane because of the cognitive shift that has to happen from writer to marketeer - a shift that apparently comes at emotional cost for a lot of authors, including me. 

However, synopses done well are absolutely a benefit. They really do force you to distill the main conflict, emotion, and themes. From that synopses, a query can be born. From that synopses, pithy one liners about the story and the characters can be used as teasers across social media and ads if you're so inclined. If you'd asked me what was good about a synopses a few years ago, I'd have said, 'when they're over'. But somewhere along the way, a critique partner relayed a message from her editor at a large house - learn to love synopses because it's how the big trad houses sell you and your story. Did you think anyone other than your editor read your book? Doesn't happen. The cover art skims the synopsis. Marketing skims the synopsis. If that synopsis is a toss off, it shows. Love that impossible quest to write a synopsis. It's what gets you where you want to go. 

I'm aware of a couple of schools of thought on synopses. One is that synopses are nothing more than a point by point logical flow through the plot. The second says that synopses are a story in and of themselves that should reflect the voice and feel of the book. My synopses tend to fall into that second category. I want the feeling in the synopsis. I want all that character angst sitting on some marketing person's chest, staring into their eyes. That means I select for melodrama when I undertake a synopsis.

Don't think there aren't several false starts, hair tearing, and wails of 'why is this so hard'? I usually end up with a couple of half done versions full of stilted phrases around what happens in the book. Then I get mad, say 'melodrama, stupid' and go for a paragraph describing the heroine and her goal, one for the hero and his goal, and then the rest is how those goals collide and how everyone's gonna die if the two of them can't get it together. It's not a patented formula or anything, but it does seem to work well. 

I also only speak in terms of the synopsis because for me, the query is the teaser for the synopsis and is derived from it. Some authors start with a tagline and then build longer and longer focused content until they hit synopsis length. I go the other direction. Long form that boils down farther and farther until I have a single tagline. But by the time I'm done, I have a query, a synopsis, and a back cover blurb all ready to go in a media kit that I can pull from easily. 

But ye gods, I still dislike having to stare at a blank page and a flashing cursor after having written 'The End' on something else.

Syns and Queries: If You Can't Write Them, Your Story Isn't Ready Yet

Queries & Synopses: Boon, Bane, Both?

Both. Mostly boon, though, because--as Jeffe mentioned on Sunday--both types of summaries force you to crystalize the essence of your book. If you can't do it, there's a really strong chance your plot isn't as clear nor as tight as it should be. You may have written 90k of what felt like a compelling story, but if you can't distill it down to 250(ish) words, then open a blank page and chapter-by-chapter write a one-sentence summary for what happens in that chapter. You should be able to condense those 30(ish) sentences into a shorter summary that still tells a story. The continual refining of your "short story" is akin to zooming out, just keep mentally hitting the Ctrl- keys until you've hit the requested length. If you can't craft a flowing story from the chapter summaries, then you might have embraced an author's nemesis--the tangent. Fun to write, but nothing that advances the plot or the character development. Thar be edits in your future, matey. Better to know that before you send your "completed" mss into public. 

I consider synopses and the meat of queries to be a critical "is my book ready for submission/public" check. 

Also, as James said, you've got to be able to write your own marketing copy. From your back-cover blurb to the hook on your website to your social media promos. Regardless of which publishing path you've taken, those super short BUY ME statements are necessary. Here are examples for my Immortal Spy UF Series.

Side tip: When you're promoting your book on social media, in addition to the short hook, use your genre hashtags, include a Call To Action (Pre-Order! Buy Now!) with the corresponding link, an image that includes the cover art and book title. Use the title in promo the text too. Make it easy for a total stranger to ONE click-to-buy and ONE click-to-share. 

Example:

#NewRelease: THE EXPOSED SPY #UrbanFantasy. Whistleblowers found a fatal flaw in the Mid World defense system. Can Bix & the Berserkers save them and the project before the government kills them all?

Amazon: https://t.co/rtcbsQN5kA
Other Retailers: https://t.co/3ZsMPfS2kI pic.twitter.com/ZsAXq52Y1t

— K. A. Krantz (@KAKrantz) October 13, 2020

It breaks my heart when I see book promos that are little more than "I have a new book out today!" Without the supporting info mentioned previously, you're disinviting potential new readers to discover your work. It's like saying, "If you don't know the details without me telling you, then you're clearly not cool enough to hang with me." Eeep. That's like, anti-marketing. The un-sale notice. Don't, don't do that.

Synopses - the Pain Never Ends

Our topic at the SFF Seven this week is "Queries & Synopses: Bane, Benefit, or Both?"

Besides all of us immediately screeching BANE – because all sane human beings hate writing synopses – I’m here to tell you to learn to, if not love, then at least bear with them. Being able to write a decent synopsis is a critical skill for a writer, even indies. Same with queries.

Also, the need for them never goes away. If you want to be a career author, you’ll be pitching/querying your books and writing synopses for the rest of your life.

Did I scare you? It IS October, after all!

I totally sympathize, by the way. When I was a newbie writer, I was fond of saying that if I could synopsize my novel, either in an elevator pitch or a couple of pages, then I wouldn’t have had to write the whole book. Which is true in a way, but also precious.

People rightfully rolled their eyes at me.

I sucked it up and took a class on writing synopses.

The main thing I learned from the class was not necessarily how to write a synopsis, though I kind of did, but that condensing a story concept to 10 pages, 5 pages, 2 pages, 1 paragraph, 288 or 144 characters, or 1 line helped crystallize the essentials of the tale. And I had to face the very uncomfortable truth that, despite my newbie arrogance about having written this entire novel to tell the story, the main reason I couldn’t write a synopsis or come up with an effective short pitch was that I didn’t have a clear focus on that story. I didn’t KNOW what the essentials were.

That’s why I say that even indies – who may never need to write a synopsis, but will certainly need to write a blurb – will benefit from developing this skill, too.

And if you’re going for trad at all… Well, let’s just say that a synopsis is hovering in my near future. I’m not looking forward to the painful process of writing it, but I know that, in the end, I’ll understand much more about the story.

Which is always a positive.