Book Cover Blurbs

As a reader, what do you first do when you pick up a book? Droll over the cover art….soooo. Readers, when you pick up a book what do you do second? Read the blurbs!

I said blurbs plural for a reason. Jeffe did an excellent job describing blurb differences, and there are differences, even though most readers wouldn’t differentiate them. 

The back cover copy, BCC, blurb is one of the groan inducing aspects of being an author. This consists of the few paragraphs on the back of the book, or the inside front-flap of a hardcover, that tease the reader with the drama contained within. Yes, that means you must condense your entire novel into a few paragraphs. Ah-ha, there’s the groans! 

But hey, it’s more verbiage than your elevator pitch!

Then there are the fellow author blurbs on the cover. These glowing, one sentences are there to entice the reader to pick up the book and read the back. How do these come about? 

If you’re a traditionally published writer your agent or publishing house will help get an ARC, advanced readers copy, of your book into the hands of some (hopefully) well-known authors. Then you cross your fingers that they actually have the time to read it, and as writers we all know how precious reading time is, and give a blurb. 

Talk about pressure! How do you write a sentence to sum up a book you loved that’s more articulate than: I-loved-this-so-much-you’ve-gotta-read-it-right-now!! You basically do what you need to do when you’re writing your own BCC. Pinpoint the heart of the story and add in how it made you feel or an aspect that gripped you so hard you couldn’t stop reading. 

As with everything, it takes some practice. A great way to do that is to write book reviews. If you are staring a blurb request down, have written some, or are dreaming of the day you’re asked to provide one, reading will help you build this skill. 

With that, happy weekend and may your reads be great!

How to Write a Blurb/Back Cover Copy

 Last night, SFWA did the big online show to announce our Nebula finalists. Killian got to play a special role in a guest appearance as a catterfly, a denizen of Planet Friend. Isn't he adorable?

But catterflys aren't our topic at the SFF Seven this week. Pity. Instead, we're discussing blurbs and how to write better ones.

Now, there's some confusion out there about exactly what a "blurb" is. In traditional publishing, a blurb is what one author says about another. Along the lines of "Golly gee whiz, this book was better than espresso brownies!" In indie circles, self-published authors tend to call the book description a blurb, whereas the trad community refers to it as the back cover copy or BCC.

Taking my cue from KAK yesterday, I'm going with the BCC definition. Except there's no freaking way I'm going to write that before I write the book. My writer brain doesn't work that way. However, I can give advice on how to write your BCC.

The Basics

The BCC structure is very simple and looks like this for a book with romance:

Paragraph 1: What the protagonist wants, why they want it, and why they can't have it. Should include both external and internal conflicts, if present.
Paragraph 2: What the other protagonist wants, why they want it, and why they can't have it. Should include both external and internal conflicts, if present.
Paragraph 3: How these two intersect, make each other's lives more difficult, and present a threat to them ever getting what they want.

Boom. Done.

 

Level Up

Once you have the basic stuff in there - and I just sketch it in to get the structure and dynamics - then I polish it up. Remember: while you want to give a sense of the story to the reader, you also want to entice. Exact details are less important than posing intriguing questions. Hint at secrets and drama. Resist naming too many names or places. Those aren't important at this stage. A sense of who the characters are and the challenges they face are what matter. Make sure the genre is clear. Choose vivid, active words. Make it sizzle and excite!

 

Advanced Tricks

Once you have it polished and seductive, see if you can slip in some keywords for the genre. Think what readers might search for. References tropes. (Then go back and polish so it sounds good.)

Synopses - the Pain Never Ends

Our topic at the SFF Seven this week is "Queries & Synopses: Bane, Benefit, or Both?"

Besides all of us immediately screeching BANE – because all sane human beings hate writing synopses – I’m here to tell you to learn to, if not love, then at least bear with them. Being able to write a decent synopsis is a critical skill for a writer, even indies. Same with queries.

Also, the need for them never goes away. If you want to be a career author, you’ll be pitching/querying your books and writing synopses for the rest of your life.

Did I scare you? It IS October, after all!

I totally sympathize, by the way. When I was a newbie writer, I was fond of saying that if I could synopsize my novel, either in an elevator pitch or a couple of pages, then I wouldn’t have had to write the whole book. Which is true in a way, but also precious.

People rightfully rolled their eyes at me.

I sucked it up and took a class on writing synopses.

The main thing I learned from the class was not necessarily how to write a synopsis, though I kind of did, but that condensing a story concept to 10 pages, 5 pages, 2 pages, 1 paragraph, 288 or 144 characters, or 1 line helped crystallize the essentials of the tale. And I had to face the very uncomfortable truth that, despite my newbie arrogance about having written this entire novel to tell the story, the main reason I couldn’t write a synopsis or come up with an effective short pitch was that I didn’t have a clear focus on that story. I didn’t KNOW what the essentials were.

That’s why I say that even indies – who may never need to write a synopsis, but will certainly need to write a blurb – will benefit from developing this skill, too.

And if you’re going for trad at all… Well, let’s just say that a synopsis is hovering in my near future. I’m not looking forward to the painful process of writing it, but I know that, in the end, I’ll understand much more about the story.

Which is always a positive.

Cover Copy: The Hanged Spy

Yay for Blurb Week! I love seeing the books Coming Soon to a shelf near me. Continuing the promo trend, here's the latest in the adventures of Bix, the Immortal Spy. THE HANGED SPY is slated to release during the winter holiday season.

THE HANGED SPY
The Immortal Spy: Book 4

The Hanged Spy upright encourages a new perspective.

For Bix and her team, stealing the build specs for a prototype Mid Worlds defense system is a high-risk mission they can’t refuse. The pantheons have dispatched their elite wet works unit to smite every researcher and facility associated with the project. Unfortunately, the gods have a head start, and Bix’s only clue to salvaging the data is a personalized Tarot card of the Hanged Man.

Illustrated by arcane magic, the card depicts an old Sage who’d trained her in the spy game. A Sage who’d repeatedly tried to kill her. A Sage who’d died in the throes of an op. Purportedly.

As deceptions multiply, the superpowers sworn to protect the Mids hamstring each other in the name of politics while a merciless foreign army invades yet another World. The pressure mounts for Bix to deliver the specs with all haste, but higher powers and hidden truths sideline her team and send her spiraling out of control. When one bad decision shatters the life she most treasures, no god, angel, dragon, or Fate is safe from Bix’s wrath.

The Hanged Spy reversed demands a sacrifice.


It's not quite ready for pre-order, but if you sign up for my newsletter at kakrantz.com, you'll be notified when it's available to purchase.