How to Write a Blurb/Back Cover Copy

 Last night, SFWA did the big online show to announce our Nebula finalists. Killian got to play a special role in a guest appearance as a catterfly, a denizen of Planet Friend. Isn't he adorable?

But catterflys aren't our topic at the SFF Seven this week. Pity. Instead, we're discussing blurbs and how to write better ones.

Now, there's some confusion out there about exactly what a "blurb" is. In traditional publishing, a blurb is what one author says about another. Along the lines of "Golly gee whiz, this book was better than espresso brownies!" In indie circles, self-published authors tend to call the book description a blurb, whereas the trad community refers to it as the back cover copy or BCC.

Taking my cue from KAK yesterday, I'm going with the BCC definition. Except there's no freaking way I'm going to write that before I write the book. My writer brain doesn't work that way. However, I can give advice on how to write your BCC.

The Basics

The BCC structure is very simple and looks like this for a book with romance:

Paragraph 1: What the protagonist wants, why they want it, and why they can't have it. Should include both external and internal conflicts, if present.
Paragraph 2: What the other protagonist wants, why they want it, and why they can't have it. Should include both external and internal conflicts, if present.
Paragraph 3: How these two intersect, make each other's lives more difficult, and present a threat to them ever getting what they want.

Boom. Done.

 

Level Up

Once you have the basic stuff in there - and I just sketch it in to get the structure and dynamics - then I polish it up. Remember: while you want to give a sense of the story to the reader, you also want to entice. Exact details are less important than posing intriguing questions. Hint at secrets and drama. Resist naming too many names or places. Those aren't important at this stage. A sense of who the characters are and the challenges they face are what matter. Make sure the genre is clear. Choose vivid, active words. Make it sizzle and excite!

 

Advanced Tricks

Once you have it polished and seductive, see if you can slip in some keywords for the genre. Think what readers might search for. References tropes. (Then go back and polish so it sounds good.)

Ethics and Authoring - When Is COI a Problem?

This week at the SFF Seven we're talking ethics. We're asking each other: what thorny issues have your dealt with or worry about as an author?

I can't say that I've dealt with thorny issues as an author. The ethics there are pretty clear to me. But then, I'm often described as a very ethical person, which pleases me because being ethical is a core value of mine. 

Most of the ethical issues I wrestle these days are author-tangential, primarily in my role as the President of SFWA (Science Fiction and Fantasy Writers Association). As a 501(c)3 charitable organization, we have a fair number of ethical lines assigned to us by the IRS in order to maintain our tax-exempt status. One of the primary concerns is that I avoid "self-dealing." What this means is that I can't line my pockets with SFWA money. Remember Unicef in the mid-90s, when it came out that they'd "lost" billions of dollars? Lots of hands dipping into those pots of money and stowing the funds in their own pockets instead of using them for the charitable purposes of the organization. That's the clear, bright line: don't take money from the organization.

Where it gets fuzzier are the areas of conflict of interest (COI). In my old day job, I had to take COI training, so I find myself often in the position of explaining COI to people. A clear example would be that I can't use my position as president to get the board to vote to hire me as an author coach for SFWA members. That's absolutely conflict of interest, because I'd be using my influence to send SFWA money to my pockets. What's less clear is when I'm not using my influence and the recipient isn't directly related to me, but it might LOOK that way. This is where it gets difficult for people, because we have to understand that the APPEARANCE of COI is just as much of a problem as actual COI.

For example, if the board votes to pay my friend to be an author coach, that can look like I influenced that decision, even if I had nothing to do with it. Think about a Sopranos scenario, where the lucrative construction contract "just happens" to go to the niece who is a contractor. Because people can and have attempted to do scurrilous things with money they're responsible for directing, everyone has to be so far aboveboard that no one could possibly believe there was anything shady going on. What do we do in these cases? To continue the example, what if my friend is the very best candidate? I recuse myself from discussion and voting. In that way, we avoid not only actual COI, but any appearance of COI.

Next week - Tuesday, March 7 at 6pm MT! - we'll be announcing this year's finalists for SFWA's Nebula Award. I've been in rehearsals for the show and it's very fun, so tune in! https://www.facebook.com/events/198142222865460 I'll be there announcing, but I won't be one of the finalists. That's because, as long as I'm President, I recuse my works from consideration. It could appear to be a conflict of interest, should one of my books final. Recusing myself is the ethical thing to do. 

 

Nebula Pride

Our topic at the SFF Seven this week - in honor of Pride Month - is to promote LGBTQ+ Artists, Authors, or Creatives. Since I'm fresh this morning from attending SFWA's Nebula Awards last night (online, natch - though next year will be in person again!), and since the awards ceremony was funny and moving and simply an amazing celebration, I'll share those winners. 

Many of the finalists and winners identify as LGBTQ+. Particular congrats to friends Sarah Pinsker and John Wiswell, both proud members of the LGBTQ+ community. The ceremony can be viewed at SFWA’s Facebook page and YouTube channel and their acceptance speeches are well worth listening to. 

The Science Fiction and Fantasy Writers of America, Inc. (SFWA) is pleased to announce the winners of the 56th Annual Nebula Awards®. These awards are given to the writers of the best speculative fiction works released in 2020, as voted on by Full, Associate, and Senior SFWA members. The awards were presented at the live broadcast of the 56th Annual Nebula Awards Ceremony, hosted by Toastmaster Aydrea Walden.

The winners are as follows:

BEST NOVEL
Network Effect, Martha Wells (Tordotcom)

BEST NOVELLA
Ring Shout, P. Djèlí Clark (Tordotcom)

BEST NOVELETTE

“Two Truths and a Lie”, Sarah Pinsker (Tor.com) 

BEST SHORT STORY
“Open House on Haunted Hill”, John Wiswell (Diabolical Plots)  

THE ANDRE NORTON NEBULA AWARD FOR MIDDLE GRADE AND YOUNG ADULT FICTION
A Wizard’s Guide to Defensive Baking, T. Kingfisher (Argyll) 

BEST GAME WRITING
Hades, Greg Kasavin (Supergiant) 

THE RAY BRADBURY NEBULA AWARD FOR OUTSTANDING DRAMATIC PRESENTATION
The Good Place: “Whenever You’re Ready”, Michael Schur, NBC (Fremulon/3 Arts Entertainment/Universal)  

Additional awards and honors presented:

THE SFWA DAMON KNIGHT MEMORIAL GRAND MASTER AWARD
Nalo Hopkinson

THE KATE WILHELM SOLSTICE AWARD

Jarvis Sheffield
Ben Bova (posthumous)
Rachel Caine (posthumous)

THE KEVIN J. O’DONNELL, JR. SERVICE TO SFWA AWARD

Connie Willis

Presenters joined virtually from around the country, including SFWA President Mary Robinette Kowal, SFWA Vice President Tobias S. Buckell, incoming SFWA President Jeffe Kennedy, and writers and creatives Nisi Shawl, Carrie Patel, Mallory O’Meara, Mark Oshiro, Troy L. Wiggins, and Adam Savage. 

The ceremony can be viewed at SFWA’s Facebook page and YouTube channel.

How Long Should Your Novel Be?

Apropos of #NaNoWriMo, our topic at the SFF Seven this week is "How long should my book be?" We're exploring the seemingly ever changing definitions of “book” length, novella length, etc.

It seems this question comes up around NaNoWriMo - National Novel Writing Month, where participants attempt to write a 50,000-word "novel" during November - because of that magical 50K word goal. I can tell you all with good authority, because I've heard it straight from the mouth of Chris Baty, founder of NaNoWriMo, that he picked 50,000 words as the month's goal because it seemed like a nice, round number to him. At the time, he had little idea of how long a novel should be.

It can be a bit misleading because, while novels are considered to be more than 40,000 words as defined by organizations sponsoring awards - like SFWA's Nebula Award* - it's rare for a novel to be that short. 

As far as traditional publishing is concerned, very few imprints consider books that are less than 80,000 words. The sweet spot for most publishers seems to be 85,000-100,000 words. Recently, several author friends and I have noted that our editors have asked us to trim our novels to be less than 120,000 words. We think that's a window dictated by printing press limitations. After that benchmark, the cost shoots up. Some imprints, like Harlequin category romances - very slim books - are around 55,000-60,000 words, but that's a very specific brand. Some literary fiction books might come in below 80,000 words, but again, that's a fairly specific genre, so you'd want to target that carefully.

And sure, with self-publishing it doesn't matter - except that readers have expectations. If something isn't clearly labeled as a novella or shorter, they tend to get cranky. Frankly, even if a novella or short is labeled clearly as such, reviews often note that it's too short. 

So: how long should your novel be? Shoot for 85,000-100,000 words and you'll be golden.

*Incidentally, the word-count definitions for the various story lengths as defined by SFWA are:

Short Story: less than 7,500 words;
Novelette: at least 7,500 words but less than 17,500 words;
Novella: at least 17,500 words but less than 40,000 words
Novel: 40,000 words or more.

Which Should Jeffe Vote For?

Our topic here at the SFF Seven this week is: books vs movies vs games vs comics.

I suppose that, with everyone hanging out at home, social distancing all responsibly, we've all been indulging in our media of choice.

For me it's books and movies. I tried comics - grudgingly - and they just never quite grabbed me. In college a couple of my artist friends set to convincing me to love graphic novels. I still have the copy of Maus by Art Spiegelman that one gave me. I found the combination of drawings and stories powerful. One of my roommates took me out for dinner at our favorite Chinese restaurant as a bribe for me to sit and read a graphic novel. (One of the Dark Knights? I don't remember.) I enjoyed it, yes, and groked why he loved it. (Plus, the crab Rangoon was amazing.) But it never led to me picking up more.

Much later in life, I acquired the Sandman Box Set by Neil Gaiman, which I also love. At least, I love the first book, Preludes & Nocturnes. I confess - with a fair amount of chagrin - that I've never gotten around to reading the rest. It's not that I don't want to, it's just that... I haven't felt compelled. I've found it takes a while to wrap my brain into reading text that weaves around images. I enjoy it, but I love plain reading more.

Because it's not that I don't read at all. I've read 41 books so far in 2020, and I've read all or part of all the 2019 SFWA Nebula Finalists for Novels. (I'm still reading as I have until the 31st.)

Games... I just have never gotten into them. I don't know why. Could be for the same reason as graphic novels? I'd rather have text than images. Even with movies, I think I don't appreciate them visually like many film buffs do.

In fact, this is where you all can help me. I have no idea which game writer to vote for in the Nebulas, and have no way of deciding. Which should I vote for from these?

Best Game Writing 

Outer Wilds by Kelsey Beachum, published by Mobius Digital
The Outer Worlds by Leonard Boyarsky, Kate Dollarhyde, Paul Kirsch, Chris L’Etoile, Daniel McPhee, Carrie Patel, Nitai Poddar, Marc Soskin, and Megan Starks, published by Obsidian Entertainment
The Magician’s Workshop by Kate Heartfield, published by Choice of Games
Disco Elysium by Robert Kurvitz, published by ZA/UM
Fate Accessibility Toolkit by Elsa Sjunneson-Henry, published by Evil Hat Productions

Feel free to offer suggestions in the other categories, too. Cheers to you all!