How to Write a Blurb/Back Cover Copy

 Last night, SFWA did the big online show to announce our Nebula finalists. Killian got to play a special role in a guest appearance as a catterfly, a denizen of Planet Friend. Isn't he adorable?

But catterflys aren't our topic at the SFF Seven this week. Pity. Instead, we're discussing blurbs and how to write better ones.

Now, there's some confusion out there about exactly what a "blurb" is. In traditional publishing, a blurb is what one author says about another. Along the lines of "Golly gee whiz, this book was better than espresso brownies!" In indie circles, self-published authors tend to call the book description a blurb, whereas the trad community refers to it as the back cover copy or BCC.

Taking my cue from KAK yesterday, I'm going with the BCC definition. Except there's no freaking way I'm going to write that before I write the book. My writer brain doesn't work that way. However, I can give advice on how to write your BCC.

The Basics

The BCC structure is very simple and looks like this for a book with romance:

Paragraph 1: What the protagonist wants, why they want it, and why they can't have it. Should include both external and internal conflicts, if present.
Paragraph 2: What the other protagonist wants, why they want it, and why they can't have it. Should include both external and internal conflicts, if present.
Paragraph 3: How these two intersect, make each other's lives more difficult, and present a threat to them ever getting what they want.

Boom. Done.

 

Level Up

Once you have the basic stuff in there - and I just sketch it in to get the structure and dynamics - then I polish it up. Remember: while you want to give a sense of the story to the reader, you also want to entice. Exact details are less important than posing intriguing questions. Hint at secrets and drama. Resist naming too many names or places. Those aren't important at this stage. A sense of who the characters are and the challenges they face are what matter. Make sure the genre is clear. Choose vivid, active words. Make it sizzle and excite!

 

Advanced Tricks

Once you have it polished and seductive, see if you can slip in some keywords for the genre. Think what readers might search for. References tropes. (Then go back and polish so it sounds good.)

Coming Soon! THE ARROWS OF THE HEART

This week at the SFF Seven we're sharing a blurb from our current work in progress or a blurb from an upcoming release. Serendipitously enough, for me they're one and the same at the moment.

I just received developmental edits from my editor, Peter Senftleben, on THE ARROWS OF THE HEART. They're pretty light - yay! - so I should have those revisions turned around and out to my copy editor by Wednesday. All of this means I should be on track for my planned October 3, 2018 release date!

I'm not doing preorders for this one, so your best bet to be notified when it's live is to sign up for my newsletter.

And, because we're nearly ready to go live, I've been going back and forth with the gal who does my blurbs/back cover copy. Which means I also have that, fresh off the press. We're going to tweak it a titch more, but here's the penultimate version!

As the Twelve Kingdoms and their allies are drawn toward war, a princess cast aside must discover a purpose she never dreamed of… 

Karyn af Hardie behaved like a proper Dasnarian wife. She acquiesced, she accepted, she submitted. Until her husband gave her a choice: their loveless, unconsummated royal marriage—or her freedom. Karyn chose freedom. But with nowhere to run except into the arms of Dasnaria’s enemies, she wonders if she’s made a mistake. She wants love, security, a family. She can’t imagine finding any of it among the mercurial Tala. 

Worst of all is Zyr. The uninhibited shapeshifter is everywhere she looks. He’s magnetic, relentless, teasing and tempting as if she’s free to take her pleasure where she wishes. As if there isn’t a war rising before them, against a vile and demanding force far stronger than they. Thrown together in a dangerous gambit to tip the balance, Karyn and Zyr have every opportunity to fail—and one chance to steal something truly precious…

Coming soon!! Eeeeee!