Balance is Key: Juggling Author Demands

 

me after my Nebula panel: Writing Through the Pain

Wow is this topic timely. Last weekend was SFWA’s Nebula conference and I'd volunteered to be the sponsorship coordinator. It was a great weekend overall! Yes, there was a kerfuffle surrounding language used by a panelist, but SFWA has done a wonderful job of protecting its members and doing their best to ensure a safe space. 

Beyond the drama, there were some great panels I gleaned helpful tips and writing insight from. I’m thankful for all the volunteers who devoted so much of their time to make this online con happen…which brings me back to our topic: creativity on a deadline and how do we balance art with business demands?

I’ve volunteered for my kid’s various sports groups, so I was prepared—mostly—for the time suck. But the weeks leading up to the Nebulas were consumed by hours on my laptop. And I wasn’t writing. 

And that was okay.

I was prepared to devote time to the Nebulas and write when I could. So when my volunteer time crept into author time and took it hostage, I accepted it and moved forward. I didn’t dwell on ‘lost time’, a negative connotation I prefer not to use, and instead did little happy dances as each sponsorship was completed. I count this past month as a success!

Set realistic expectations (ex. a goal of 10,000 words/day stays in dreamland to keep me out of nightmare world)

Prioritize (the most pressing task gets done first, any energy leftover can be allotted secondary tasks)

Celebrate the wins (doesn’t matter how big or small—CHEER for the WINS)

Give yourself Grace (we’re not gods and we’re not built to accomplish everything in one day)

The Nebulas was fast and crazy and I’m very excited for the hybrid in-person/online conference planned for next year. But for now, I can get back to the word count! 

How do you juggle writing and author business?

Orchids on Young Queens and Vengeance from Slave Kings

I’m writing this post on an airplane on my way back from SFWA’s annual conference and Nebula Awards.

The gathering this year shone for so many reasons—excellent programming, exciting new initiatives on the Board (I’m a Director at Large, for SFWA), and wonderful camaraderie. We really connected with each other this year and I’m revved for next year’s conference in Los Angeles.

Because of all this I’m posting on Tuesday instead of my usual Sunday SFF Seven blog. Kristine Krantz switched days with me, which I truly appreciate. She wrote about her new urban fantasy series, so check that out!

We’re talking this week about our favorite things about our current WIPs. That stands for Work in Progress, for those not in the know. It’s a standard writer catch-all term for whatever we’re working on, regardless of length or medium.

(Medium is an important factor, I’m becoming more aware, as I spent a substantial amount of time meeting with folks this last week how to set the rules for the Game-Writing Nebula Award. Parsing how narrative arcs in games of all types as compared to in novels and shorter works has me thinking about how we tell stories.)

At any rate, I’m working on THE ORCHID THRONE, which is the first book in my new trilogy for St. Martin’s Press, The Forgotten Empires. The above images are ones I used for inspiration and to encapsulate the feel of the story.

And they summarize the contrasting worlds of the heroine and hero. She is the Queen of Flowers and he is the King of Slaves.

Really, these two characters are my favorite parts of this WIP. They are the ones driving it, especially as—the way my process works—I’m discovering the world, secondary characters and myriad other conflicts as I live with them.

They’re both very interesting, complex people, each fighting to hold themselves and their “kingdoms” together in different ways. She is young, very intelligent, fascinated by science—and holding onto her virgin status to preserve the sovereignty of her throne, in possibly the last somewhat free kingdom left. He is an escaped slave, king of nothing and with a voice roughened and strained from laboring in volcanic mines. He’s entirely focused on revenge—and willing to do whatever that takes.

They’re alike in their determination and iron wills. And also in what lies beneath all that.

So it’s fun to write these people and see what happens when I bring them together, both immovable objects. Or both irresistible forces. I’m not sure yet.

Explosions to ensue.

Your Author Brand - Choosing and Maintaining It

That’s me at the Nebula Weekend mass autographing with science fiction author Lawrence Schoen. His top hat was most snazzy—and the little stuffed elephant is a nod to his elephantine aliens in his novel BARSK. I picked up a copy from SFWA’s (Science Fiction and Fantasy Writers of America) book depot at the conference and look forward to reading it.

Of course, someone suggested we pose together because of the hats. And, as always, people at Nebula Weekend—though this was my first time attending—commented on how easy it is to find and recognize me because of my big hats.

Also, as inevitably, that evening when I didn’t wear my hat, most people didn’t recognize me. I was honored to present the Nebula Award for Best Novelette and I know that, under stage lights at night, wearing a hat would only cast my face in shadow. I really need to find a sheer hat with net, perhaps, to wear on such occasions. Small hats that might be appropriate, like a cloche, don’t have the same effect—people still literally do not recognize me.

I have this theory that people see the hat and don’t really pay attention to remembering my face. They don’t need to. But it is kind of a problem—albeit solidly first world—that my hats are so recognizable that I nearly vanish without them.

That’s an interesting aspect of having a very recognizable author brand, which is our topic this week.

I’m very lucky to have stumble into this relatively inexpensive, simple and stand-out brand. It came about because I began wearing big-brimmed hats to protect my very fair skin. The very first RWA (Romance Writers of America) convention I attended, I stayed at the overflow hotel a few blocks away in San Francisco. When I walked over to the convention hotel, I wore my hat, naturally, and then kept it on, for lack of any place to stow it. I received so many positive comments and compliments—and people recognizing me again, even after one quick meeting, that I began wearing my hats indoors all the time, at all author events.

Now, as you all likely know, the hat is on my website header, my logo, my business cards, and so on. It is solidly my brand and I’m happy to have it, regardless of minor inconveniences like really needing to find (or make?) a hat I can wear at night.

An author brand is what makes YOU stand out and be remembered. It can be related to your books or genre, but since those things can change over time, it’s better if what distinguishes you as a person and makes you memorable is related to you as a person. It might be hair color, or a style of dress. Maybe certain kinds of shoes. Some authors are memorable for a certain style of wit or social media presence. Perhaps a giant beard or very long hair.

The most important aspect of author branding, however, is to choose wisely. Because, really, as witnessed by my hats, once people latch onto it, they don’t forget. This is a good thing! But it also means you don’t get to be fickle and change it up. Keep that image consistent—and plan to do it for the rest of your career. Which, hopefully, means the rest of your life.

This is one reason I don’t advocate changing your social media avatar—not to a book cover or other logo. Pick something and plan to keep it forever. Don’t think people get bored. It’s how they recognize you.

Make it easy for them to do that!

Also, any and all suggestions on evening hats are most welcome!