When It's Time to Put New Covers on a Series

This week at the SFF Seven we're discussing Cover Trends. We're asking "What was, is, and will be "hot" in cover art/style for your sub-genre? If you have a say in your covers, will you chase the trend or will you stick with the image in your mind?"

There's a lot to be said on this topic, too much for even a week of blog posts. When I'm asked for advice on covers, which is a frequent request, I tell authors to keep in mind that a cover has two jobs: to attract positive attention and convey genre. This has to be emphasized because authors - both in trad and in self-publishing - tend to get caught up in wanting the cover to adhere to the story. One first-time author who was very upset with the cover her publisher gave her and came to me for advice said "but the cover doesn't illuminate the story." I had to tell her that the story's job is to illuminate the story. The cover does different work: attract the eye and convey genre.

It's that second that's most relevant for this week's discussion. Because trends change and a cover that accurately conveyed genre six years ago may find itself conveying something else entirely to a current audience. 

Case in point: I love the covers for my six-book Sorcerous Moons series. 

These were among the first book covers I ever commissioned and I particularly adore the cover for book one, LONEN'S WAR. It does come straight from a scene in the book - a pivotal scene that was, in part, the genesis image for the story - and the artist (Louisa Gallie) exactly nailed what I had in mind.

I will always be grateful for Louisa's gorgeous art and I will always love this cover.

But, recently, people have been pointing out that these covers no longer convey what kind of story these books tell. The fantasy romance genre has moved on. If I want to tell readers that this IS the kind of thing they're looking for, then I should consider updating to match current trends. 

So I did!

Behold: The new cover for LONEN'S WAR! 

I contracted with BZN Studio Designs to design new covers for all six books. Right now the series isn't available, but once I have all six covers, I'll re-launch the series with some fanfare. I'm super excited to see how they do with the new covers. I've heard some people (including my own assistant!) say scathingly that these look like all the other covers out there in this subgenre, and there's truth to that. 

AND THAT'S THE POINT.

The content is what makes the stories unique. The covers are doing the job they're supposed to do. Caught your eye, did it? I hope so! And I'm hoping you also know exactly what kind of story you'll get. 

Book Nostalgia

So this happened. 

It's a cover for a short story that I'd written some time ago for an anthology edited by former blog member James Ray Tuck Jr. I've had rights back for a bit and the story just sat there because I couldn't, for the life of me think what to do with it. 

Until I got tired of having dreams about pissed off lions. So I commissioned this lovely cover and published the story to Kindle Unlimited. Mostly because I'd never published anything there before. Look at me swimming in unfamiliar water. Really, I just adore the cover. So I had to show it off. Made by the fabulous Danielle Fine at By Definition.

As for book nostalgia, let's see if I can keep from repeating myself. I doubt I can. 

1. The Witch of Blackbird Pond - I got on a kick at one point of reading all of the Newberry award

winners as a kid. It paid off. This one stuck with me. And hey. Late grade school, when I picked the book up, alienation and learning to adapt were big themes. I got Kit. Still do.

2. The Island of the Blue Dolphins - Tough story, but gorgeous writing and that was enough for me. It's one of those books that haunts you and it made me start making up stories about how I'd have gone out there to get Karana off the island. There may have been pirate ships and bargains with the devil in some of those stories. So I guess my adult brain didn't fall far from the little kid apple tree.

This last one is a cheat because it's three books in a box set.

3. The Wizard of Earthsea - though, frankly, it looks like the little blue-gray box set I have doesn't exist any more. So no secret that I love Ursula K. Le Guin's work. I cop to reading this trilogy when I was far too young, probably, to appreciate it for anything more than the series of events and adventures that happened. Yet, as often happens with content that's packed far fuller than a reader is consciously aware, the stories and characters stuck in my head and kept unpacking bits of the subtext and layers I'd been too young to comprehend. That meant I could go back and reread the trilogy and have a new experience each time. So yeah. I read Le Guin to have my cranial capacity expanded as much as for the love of great story.

And now, back to the word mines. I have a thing to finish. And by all the gods, it will end before the end of this year or I'll die trying to wrap it. So let's do this thing.