All the Options

Happy Beltane or May Day if you celebrate either. I hope you have a few minutes to enjoy the outdoors. At the very least.

Talking about publishing paths is a lot like Max standing outside my boat looking in. As Sinéad O'Connor liked to title an album, I do not want what I haven't got. Most of us come at publishing starry-eyed and with strong opinions about how we want to go. When I started, publishing really only had one option - traditional publishing. Self-publishing was still in its infancy and had the taint of desperation clinging to it. Dawn was beginning to break and there were a few outliers playing around with what might be possible. Shortly after I was first traditionally published, the ground totally shifted under self-publishing, fortunately.

These days, the options are legion.

Traditional
Self-publishing
Small press
Audio
Hybrid
I dunno. Triad?

Your choices are limited only by your wishes. Some of us NEED the validation that traditional publishing represents. Some of us hate playing by traditional publishing's timelines (which are glacial, especially if you're a high out-put author). They're also hard to break into. Generally you need an agent because the slush piles are towering door props. No lie, it took one editor three years to reject a book I'd sold someplace else.

Self-publishing lets you put books out at your pace and you need never suffer a suck-tastic cover again. Self-publishing is limited only by your budget. You get what you pay for in regard to cover work and editing. As mentioned last week, I'm currently priced out of this option.

A small press - or in my case- an e-first press with POD as an option, has trade offs just like the other options. Small presses can be risky. We've all seen presses go under. It's always sad when that happens. BUT. They're far more open minded about working with new authors and with authors who are in the position of having to start over. In my case, they were willing to republish books that had already been published once before just so they could complete the series. That's pretty flexible.

Some authors are writing specific content for audio books. I don't know much about it and I'm starting to hear that the shine is off that apple, but it is still an option. I don't do audio because there's not much call for it in my genre. Not a single one of my readers has asked for it .

Hybrid/mix of all the things - well, I suppose that's the most flexible of all, but it is a lot of balls to juggle. It means that you're published either traditionally or via a small press and you self-publish. You are still on the financial line for the books you self-pub, but if you're writing books that don't fit your traditionally published brand, self-publishing those can be a reasonable option. You'd control branding and messaging around the books that way.

The only thing I notice is that I feel a lot like poor Max. The publishing cash looks greener over there.

What She Said

So for my post, can I just link to Jeffe's post and nod vigorously? No? Rats. Okay. Let's come at this another way, then.

Sometimes, mes amis, the world of publishing leaves you very few options. When what you write isn't necessarily the flavor du jour, most trad publishing houses won't look at you cross eyed. If they do, but your sales don't hit a particular benchmark, you may rapidly find yourself unpublished by traditional houses. If that happens, and if you have the self-confidence and spite to pick up your stories, you can go home and learn to become your own publisher.

Or say you've been writing one genre and you want to dip your toes into another - one you aren't necessarily certain you want to immerse yourself into. You write that book and rather than subbing it to agents and editors, you put it up yourself as an experiment. To test the genre waters, so to speak.

Or, maybe, after an eternity of waiting, you recover the rights to a group of stories that were orphaned when your cherished editor left the business (get used to that one, cupcake, it happens on a daily) you finally have the opportunity to finish out the series and relaunch the whole thing at what you consider a much friendlier price point - or with the cover of your dreams. Whatever your entre into DIYing it is.

Just know this. Everything about self-publishing is learnable. Scads of people have been through this wilderness and will gladly point the way. Some people will charge admittance. Many more won't. Author loops are crazy generous with how-to information, software suggestions, cover designer, editor, and copy editor referrals, too. Most of them will discuss the nuanced differences between launching wide versus targeted, too. Here. Let me pass you an aspirin. Author loops are a fire hose. You might need the pain killer.

All of this said, there's no right or wrong answer to the question of going indie or trad or both. There's only what's right for you and your work. If you're a security seeker, go trad. If you're a risk taker and a control freak, go indie. If you see the merits of both, then do all the things. There's really no math to do that will make clear which path is 'best'. It's all judgement call and what sounds like the most fun. Sure. You need a career strategy at some point. Tons of people will coach you through that, too, but as far as I can tell, you end up with a mirror of THEIR strategy rather than one of your own. So you may as well be guided by your own sense of what sounds easy versus hard. If having to format your own book sounds like the third circle of hell because you're a technophobe, you can hire someone to do that work, or you can choose to stick with the trad houses. They'll handle all that fiddly stuff, at the price, however, of having complete control over how your book is presented to the world.

So. Yeah. What Jeffe said. It's all about tradeoffs. You get to choose which ones you'll accept.