The Business of Writing

This week at the SFF Seven, we're talking the business side of being a writer. 

In our fantasies of being famous and beloved authors, we envision many things: bucolic writing sessions, romantic candlelit garrets with wine- and quill-strewn desks, celebrations with adoring fans, bookstore windows filled with our bestseller. (What's yours? I'd love to know!) We (or, at least, I didn't) don't picture ourselves slaving at the computer, going cross-eyed over royalty statements or struggling to ramp up on the newest social media trend.

Many of us creatives don't love the business side of being a writer. I mean, there's a reason we took literature, theater, and art classes in college instead of Economics, and that we only knew where the business school was because we occasionally had to meet one of our friends there. With a few exceptions, as creatives, business is not our favorite learn.

But we have to learn to do it and we have to learn to do it WELL.

If we don't, people will take advantage of us and, believe me, there are plenty lined up to do just that. There are ample cautionary tales of authors handing over the business aspects of their careers to someone else and losing everything. Even if it doesn't go that badly, we run the risk of making foolish choices out of ignorance. 

How much time do I spend on the business aspect of my writing life? A lot. At least as much time as I spend actually writing, possibly even twice as much, or even three times. Because I'm a hybrid author, self-publishing my books counts as me running a small, highly exclusive publishing company. It takes hours every day. On the trad publishing side, even though I have an agent who is amazing and efficient, I still have to spend a fair amount of time on back and forth with her - all business. And then there's conventions and conferences, which are basically all business. Chatting with my author friends is fun and social, but also? Business.

The way I see it, since I write full-time and have no other job, anything I spend my time on that isn't drafting or editing words counts as business. I take it very seriously.

 

The Hybrid Life for Me!

 

ROGUE'S POSSESSION is now out!! 

     

This release dovetails nicely with this week's topic. We're asking, Traditional publishing, self-publishing or a fusion of the two. What works best for you?

This particular book is the second book in the Covenant of Thorns trilogy, which were originally traditionally published ten years ago! Those were my first fantasy romances and I was elated that Carina Press took a chance on my cross-genre novels. I went on to publish ten books in total with them. I've also done three traditionally published series with Kensington and one with St. Martin's Press.

I like trad publishing. Having a team working on my books is a great feeling, as is not having to front the money.

However...

As soon as I could get the rights back on these books, I did, and now I'm self-publishing them. The major reason? I'll make a lot more money selling them myself.

A secondary reason: by controlling the series, I have more options to discount book one, a potent marketing technique trad-pubbing doesn't allow.

A third, but super validating reason? At last I can give these books the covers they deserve!! I love these covers, designed by the incredibly talented Ravven, so much!

So, as you may have concluded, I'm falling in the "fusion of the two" category. Being a hybrid author gives me the best of both worlds. I aim to continue doing it that way. 

Three Things I Did to Sustain a Full-time Writing Career

The audiobook of BRIGHT FAMILIAR is now available! And GREY MAGIC in audio will be out very soon!! 

This week at the SFF Seven our topic is: Being a full-time writer – is it your dream? How do you pay for life and write, too?

In this instance we're defining "full-time writer" as someone who doesn't have a day job or other paying occupation that competes with writing. Most of us - unless we marry money or inherit a trust fund - continue to work jobs even after our first books are published. Sometimes for a LONG time after that. For myself, I continued to have essentially two careers for just over twenty years after my first publication. 

I worked in environmental consulting while all the while carving out time and energy to write. I kept waiting for my writing income to match my day-job salary - even not figuring in benefits! - and it never got there. Eventually life made the decision for me: my primary project got axed, our team dissolved, and I was laid off with decent severance. 

And, as it was absolutely my dream and my goal, I made the decision to try to have only one career at that point. 

It hasn't been easy! KAK's post from yesterday about being exacting with a budget is super important. This is especially true if, like her, you have only yourself to count on for income. Or if, like me, you are the primary breadwinner for your family. When authors give advice on managing finances as a full-time writer, it behooves you to pay attention to what other financial help they have. It might not be a trust fund, but having a spouse with a steady salary (and benefits!) goes a long way. Other authors live on retirement income or other, similar sources. 

So, how have I done it? 

1) Meticulous budgeting. 

As much as I can, I budget a quarter at a time. Writing income is volatile and, unless you're making buckets of it, you can't count on being able to pay the bills with income from a single month as you can with a regular paycheck. As KAK mentions, you can't figure your disposable income by simply subtracting your expenses from that month's income. You may need that "leftover" money for next month, or the month after. The financial gymnastics require creativity and flexibility.

2) Tracking sales

Data is everything! You can't afford to be only a dreamy creative. You have to wear your business hat and crunch the data from your royalty reports. You have to be ready to be stern with yourself and pay attention to which efforts generate income and which don't. You may find you can't afford those passion projects if your writing is what puts food on the table. OR, that you can afford them only if other projects are paying the bills.

3) Self-Publishing

If writing income is volatile, then income from traditional publishing has the lowest evaporation temperature. It comes, it goes - often on an annual or semi-annual basis. Quarterly is likely the most frequently you'll get paid, and every royalty check is a surprise! Again, unless they're cutting you BIG checks, it likely won't be enough to live on. This is why so many trad-pubbed authors also teach or have other side gigs. Self-publishing provides monthly income. Yes, it fluctuates, but you can also track sales and predict how much money will arrive in two months. Taking the surprise out of the equation helps immensely! You're also not subject to the whims of traditional publishing on a number of levels.

Those are three practices that have helped me manage a career as a full-time writing with essentially no other income. The other, quite obvious step, would be to make buckets of money and never have to think about budgeting again. 

Maybe someday!

Scraping Under Those Deadlines

Our topic this week at the SFF Seven is whatever is on our minds. Which is always dangerous to ask. We're all busy people, so I'm going to bet we all have about 10,000 things on our minds, all bumping and jostling for priority.

Top of MY mind right now is preparing for the release of THE DRAGON'S DAUGHTER AND THE WINTER MAGE. This book ended up having a very tight turnaround. So tight that, as of this writing, I'm not guaranteed to make it. The clock is still ticking for my upload deadline of tomorrow evening. BUT, I'm feeling optimistic that I'll make it! I finished writing the book on Wednesday afternoon, did a final polishing pass on it Thursday morning (Including notes from beta readers who read the final chapters as I finished them), then sent it to my copy editor/proofreader. She's promised it to me by this evening - and it's looking good, as I just paid the invoice - at which time I'll make the final corrections and send it off to my formatter. (Yes, I pay a formatter rather than doing it myself. There's a lot of good reasons for that, but I won't go into them here.) My formatter is amazing (part of why I pay him to do it) and has promised me I'll have the formatted versions tomorrow. So... I should make it. Light a candle for me and show your faith by preordering :D 

      

Meanwhile, I've put the rest of the Heirs of Magic series on sale for the rest of September, so now is a fine time to pick up the first two books and the prequel novella.

Otherwise, I'm just hanging out here, waiting for those edits to come in... 

Which way do I go?

Earlier this week, a fellow author who'd written a trilogy asked me the prize question: Should I find a small press or should I self publish?

This author has ten books to her name already, but she'd recently broken up with her agent and former publishing house. No earth-shattering reason. It was just a poor genre fit for all parties. So here she is, out on her own. 

You'll be proud of me. For once, I did not say "it depends". Instead, I asked her what she wanted. We went through the pros of each:

Self-Publishing Pros

• You maintain control of every aspect of your books.
• You decide what the covers look like.
• You decide how much covers and formatting cost.
• You decide how quickly or slowly to release your novels.
  

Self-Publishing Cons

• You assume all of the monetary risk.
• You're entirely on your own for marketing.
• You're responsible for every aspect of your books and some days, that's a heavy burden. 
• Print versions of your book may require extra formatting, extra cover costs, and may be priced out of most readers' reach.
  

Small Press Pros

• A sense of legitimacy.
• A contract.
• Editors you don't have to pay for.
  
• You can usually leverage your publishing house mates for mutual marketing boosts.
• Most publishing houses have a marketing coordinator on staff and/or a marketing mailing list where authors can lean on amassed experience.

Small Press Cons

• You may not  have a print run if the press is e-book only.
• Someone else controls the book cover process.
• Your rights are tied up for a few years.
• Some presses tie up more than just print and digital rights.
• Some presses have long publication lead times and cannot guarantee your preferred release schedule.
• Small presses occasionally go out of business and that makes a mess.

As we talked it became clear she wanted one thing - help with marketing. I wish I could tell you what decision she made, but I don't yet know. I suspect she'll opt for a small press, but that's a guess. Which way would you go?

Space Constraints

 Yes, hello? This is Marcella, phoning in her blog post because she spent the entire day - and I do mean the ENTIRE day - in the ER with an ill parent. Who is going to be just fine, btw. But the day's allotment of brain cells have been consumed and all that's left is the siren song of sleep.

So here. Photo. Just to prove that I do occasionally take pictures of something other than cats. 

As for book length - listen. If you self pub, do you as far as word counts/book length go. Readers will let you know right quick if they feel you're messing with expectation. 

If you're aiming for a traditional house, check their guidelines for length requirements and stick to them. 

During my second ever RWA conference, I pitched a book to an editor. She asked the word count. I gave it. 120k words. She said, "I can't publish that!" Turns out, bookstore shelf space is designed with mass market paperbacks in mind. A 100k word book in mass market is about an inch thick. X number of those books can fit cover out on the shelf. Anything more than that and a book store is going to have to stock fewer of your books or give up shelf space. You can guess how that math is going to go. Granted. This conversation took place before self publishing was a thing. Yes. I am that old. Hush. 

Trad print houses still have to worry about things like printed book footprint. 

E-pubs and self-pubs can monkey around a little with length. Pixels have pretty tiny footprints. Feetprints? They're small.

Yeah. I'm going to bed.

Nitpicking: When Editing Goes Horribly Wrong

I'm sending a shoutout to my bestie Grace Draven this week, celebrating the long-anticipated release of THE IPPOS KING on Tuesday, October 6, 2020. I read an early copy and this book is amazing and wonderful and totally worth the wait. (I know her website still says September, but it really comes out Tuesday!) (Also, Grace might be a dear friend, but she became my friend because I read and loved her books. So, I'm biased, but in the best possible way. This is really is a wonderful book!)

Our topic at the SFF Seven this week is  Nitpicking - venting about things or thinking about the value of attention to detail.

I want to tell you all a story.

Recently, a good friend self-published a book. This is not Grace, btw. (I also discussed the initial part of the story on my podcast on September 24.)

But this friend is an accomplished author - more than two-dozen traditionally published books, multiple appearances on the top bestseller lists, winner of top industry awards - and she knows what she's doing in writing a book. 

As a responsible self-publisher, she lined up an editor to proofread the book, scheduling them for two days to read an ~60K book. She'd also factored in a couple of other reads: one from her continuity editor and a couple of betas, including me. I read - and loved! - the book in about a day. I marked the very few typos I happened to spot and identified a few word-choice questions and one continuity error that could be fixed in five minutes. 

In other words, it was a really clean manuscript.

Or, it was, until the "proofreader" got a hold of it.

H.G. Wells is credited with saying "No passion in the world is equal to the passion to alter someone else's draft." There's a lot of truth to this. It seems particularly true when the editor is also an author.

Unfortunately, the proofreader succumbed to this passion and began making vast changes to the book. When I say "vast," I'm not exaggerating. It was on the level of a deep-dive developmental edit. Scenes were rearranged. Sentences deleted and new sentences added. Her personal opinions added to change aspects she didn't approve of. 

Reader: this was not a proofread.

The resultant manuscript was in such terrible shape - with almost no time to sort it out - that my friend was reduced to stress tears multiple times. I was hugely upset on her behalf. So, I went to another proofreader, one I thought could be trusted to help sort it out, for help.

That person, however - also an author as well as an editor - scrambled the manuscript further. They didn't listen to the writer of the book either and made huge changes again. It took my friend days to sort it out. Time she did not have. Worse, they didn't even catch the typos as was the job they'd been hired to do.

Finally I - chagrined that I'd thrown my dear friend from the frying pan into the fire - found one more proofreader for her. By this time, so many people had made changes to this manuscript that it desperately needed another set of eyes. I'm going to tell you that I asked Crystal Watanabe at Pikko's House. I'm giving you all her name and link, because she did an amazing job. And you know what? She did exactly what she'd been hired to do: proofread. She submitted a quote, performed the turnaround in the agreed upon timeframe - and she didn't attempt to do any more than that. No bragging on social media about "saving" the book. No rewriting or trying to make herself look special by her affiliation with the author. She did her job and she did it well. 

I've hired her to proofread my next novella.

All of this is by way of a cautionary tale. It's not always easy for Indie authors to find professional services that aren't predatory - and that aren't primarily a path for the service provider to advance their own interests - but it's critical that we do. And that we share those resources with each other. 

My friend and I both learned a good lesson here. 

Red or Blue Pill

Recently we blogged about writer finances and I defined the various routes of publication here. But this week we’re talking about how we made the choice between them. 

Note that I said we and not you. Because choosing your publishing path is a bit like Neo having to pick between the red pill or the blue pill and I’m not going to say which color coincides with which. 

Traditional or Self Publishing; red or blue, blue or red… but red and blue makes violet: Hybrid Publishing. 

Before reaching for your water glass to swallow that pill, I suggest making a pro and con list. 

This could’ve been heavily influenced by my recent Gilmore Girls binge and love of all things Rory, but we’ll roll with it because it actually makes sense in this situation. 

For me, Trad Publishing Pros:

a fabulous agent to bounce ideas off

an Editor that comes with the package deal

a Marketing team

Trad Pub Cons:

sloooooooooooooooow

Self Publishing Pros:

ultimate cosmic powers! 

Self Publishing Cons:

itty bitty living space

See, YMMV. And I guarantee your pro con lists would look very different from mine as well as your definitions. But that’s great because nobody’s publishing path is the same! Even those on the same track, self-pub, indie, trad, or hybrid, no track will match up exactly. 

Even here, where I attempted to show two different book paths, they ended up domino-ing differently. I even enlisted the assistance of my twins to make sure the paths started the same! 

But you can’t control another’s finger nudge any more than you can control world events that slide colored lenses over people’s eyes. And there’s personal stressors for each reader that influence their reading enjoyment and there’s sudden waves of hot tropes or plots that are unpredictable and short lived. Basically, there’s a million things that influence how a book is received in the world and all of them are out of your hands. 

Maybe that’s why the author’s decision of which publishing path to take is such a weighty one? It’s the first important step that we actually control, the one step that every author actually controls. And by making a choice we determine our book’s trajectory, and also our career’s. 

Whew! Scary stuff huh? Well, it is just a tiny, little pill after all, right?

I’ve chosen the traditional publishing route. Red or blue, I’ll never telllll! Originally this track was most appealing because I had a thriving career in the medial field along with being a wife and mother, which left very little time for authoring. Life changed, but my writing trajectory didn’t, even though my pro con list altered slightly. 

I’m still on the trad route because my health is limiting and I know the added stress of being in control of every little piece of bringing a book into the world would be too much. I still value my health over any career. Who knows, someday it could change. I still see the Hybrid author track as the most profitable, you can have the best of both worlds and ensure the most stable income possible (which still isn’t stable, but closer anyway). 

What track have you chosen? Which colored pill is the most appetizing to you?

Indie & Proud

I'm one of many self-published authors on this blog but one of the few non-hybrid. Not being traditionally published by one of the Big Houses isn't because I've eschewed that part of the industry; it's simply because stars and stories haven't aligned.

I'm unrepentantly Indie. It's been a joy watching this half of the industry scrabble into existence, explode with popularity, then settle into a competitive marketplace. Sure, the royalties from the gold-rush days would be nice to see again, but that era is long gone. Then again, so is the insanity of indie authors having to release two books a month just to have a toe in the game. It was a fascinating moment when readers cried, "Whoa! Too much, too fast!" Authors happily responded, "Whew! Burnout is real!" By then the importance of backlists was established. Readers could binge, authors could breathe. Suddenly there was room for authors who couldn't pump out a dozen+ books a year, but who did publish stories readers were willing to wait to read. Niche markets were finally being served in measurable quantity with rising quality.

Speaking of rising quality, the Indie market provided opportunities for more than authors. The supporting industry of creative professionals from artists to editors to formatters and designers found new demand for their talents. It used to be a struggle to find someone willing to work with a self-published author, now our business is par for the course. Small tech companies have popped up too to serve our unique demands, innovating in ways that are thrilling to provider and user. Oh sure, crackpots and exploiters abound everywhere, but for the most part, Indie authors are gaining the respect of peers and readers.

The downside of self-publishing? There are many institutional biases we still have to overcome. There are public-facing opportunities (books fairs, expos, cons, local news, etc.,) from which we are excluded because organizers don't consider us properly vetted. We are hugely dependent on the benevolence of a singular capricious capitalist company. A single seemingly insignificant design change on any retailers' site can tank our sales. A tech glitch on their end can result in significant losses in sales and challenges to our Intellectual Property (among other legal complications). Retailers who struggle financially find the easiest copout is to delay paying us pay us or to not pay us at all. Worse are those who under-report our sales, a circumstance against which we have no proof or recourse. When distributors have a problem--be it in tangible or digital product--it's the author who gets blamed, though we have no ability to right the wrong. We've yet to consolidate our voices to demand changes that benefit all self-published authors. We ride the shirttails of the publishing industry despite our conflicts of interest. Oh, and of course, the whole damn enterprise is costly. Success is a long-game. Books into which you invested your heart and savings will tank. Envy is real, jealousy pernicious and prevalent. Don't get me started on piracy.

But...for all the negatives, it's worth it. To me, at least. I write stories because I want to share them. I want to help total strangers escape their realities and find a bit of joy.

The biggest advantage of being an Indie author is also its greatest disadvantage: control = responsibility = accountability.  It's our name on the cover. It's our words on the pages. It's our reputation regardless.

I wouldn't have it any other way.

The Freedom of Being a Hybrid Author

Our topic at the SFF Seven this week is "Choosing your freedom - Traditional or Self-Publishing?" We've been asked which freedom we picked: the freedom to write without getting into the business side or the freedom to control it all?

You all know me: I'm the both gal. As with everything, I'm pretty much in the Venn Diagram overlap of both worlds. I'm a hybrid author, with a foot equally in each camp. My income for the past three years has been 60/40% from trad/indie or indie/trad. It goes back and forth depending on the year, but I figure it evens out to 50/50.

I like both routes! Being able to control my covers and pricing is great, but I mostly love the freedom of being able to move my self-publishing deadlines around. I particularly love the monthly income. I also really love being part of a team. The St. Martins team working with my on my Forgotten Empires trilogy - and the release of THE FIERY CROWN in one month! - is beyond awesome. Having a high-quality group of people loving my book, cheering it on and pouring their own energy into making it succeed is really wonderful.

All the freedoms belong to me!

Harsh Financial Realities

Author finances are, for me, a long series of wrenching trade offs. My balance sheet bleeds. I've been operating at a loss for enough years that I can no longer file with the IRS as an author. I've been relegated to hobbyist. Also, I've picked up a day job to help get the family through some of the current nonsense because there can never be enough employed people in a household during an economic downturn. At least I'm technical writing, I guess.

This all amounts to me having to make decisions about how and where I publish material based on cost. For the moment, that means that self publishing is out of my reach for the foreseeable future. Professional editors are worth their weight in gold. I prefer not to publish without an editor looking over my stories and calling me out on my bad habits. It's just I don't currently have the gold for that or for good cover art. That can all change at a moment's notice. But the more likely scenario is that I can change that with hard work and book releases. So I'll favor small presses (thank the heavens for The Wild Rose Press) and querying agents about getting back into traditional markets, maybe. Whether I like it or not, this is the way it is for now.

So what convinces me to part with my pinched pennies? Marketing. Low investment ads that allow me to play a long game to build an audience slowly as I finish up the SFR series this year. I committed the cash to join an authors' coop so I could learn from people who are out there in the trenches really doing a good job with marketing. They're being super generous with their knowledge. Learning new skills is always worth the money. Up to the point that you can't pay the mortgage, obviously, but so far that's not at risk. Knock wood.

I don't mean for any of this to come off as a complaint or a plea for any kind of sympathy. I want to be transparent. There are reasons people stop publishing. I won't because I can't. And I have just enough ego mingled with spite to keep throwing my pages out into the aether.

At least with most of the world on lock down, it's not like I'm missing conferences this year?

Y'all stay safe out there.

Budgeting Self-Pub Production Costs

On the self-pub side of the publishing equation, you carry your production costs upfront. That's editing, cover art, formatting, ISBNs, copyright and in some cases, printing/distribution. Add audio production (charged per finished hour) if that's a format you offer. None of it is cheap. Yes, big backlists are critical to achieving a profit in this industry, but that's balanced by the upfront costs of production. Emotional costs are a different topic for a different post. Opportunity costs vary by individual but absolutely must be considered. If you're a speedy writer capable of producing 4+ books/year, the cost of production might be what limits how many books you publish in a year. Expect to lose money during your first few years while you build your backlist and your audience.

For my Urban Fantasy series, my cover art is my highest production cost because I didn't want to use stock photo models. I went all-in for the custom photoshoot. Yes, I could cut my art costs significantly by using premade covers or stock photo models. For me, ensuring my model didn't show up on sixteen other books that weren't mine was important enough to allocate a large portion of my budget for cover art.

I chose my cover artist because he's good, he's timely, and he also offers book production services. My "cover art" costs include images and lettering, plus banner/social media images, formatting for ebook and print, and covers for both formats. Essentially, I send my cover artist my completed manuscript and a summary description for what I want the cover to look like and, after a bit of back and forth, he (and his team) send me finished book files that are ready for uploading to distributors. For me, the savings in opportunity costs offset a significant portion of the cash cost. YMMV.

For my High Fantasy series, editing costs me more than art because the books are twice as long as the UF books, and I opted for an illustrator instead of a photographer for the art. Now, let me disabuse you of any notion that illustrators are by default cheaper than photographers. That's not remotely a true or fixed thing. Art is art, thus subject to a very wide price range. There are artists you may love but can't afford (or your schedules may never align). That's a reality that comes with the business. While it's important to have a book with a good looking cover--yes, people absolutely judge your book by its cover, hence the saying--don't blow your budget on art alone. You can always recover your books if/when your budget allows.

If you're writing a series, the production costs are a fairly fixed per-book charge, which makes them easy to budget. Ideally with a series, if you know how long that series is going to be, you can negotiate bundled pricing with your artist and/or book production team. Some will, some won't, some you'll discover you don't want to work with for the whole series (thus, ensure there's an "out" clause in any contract).

Recurring costs like website (hosting, design/build, custom email, SSL, etc.), newsletters, ads-creative, ads-runs, promotions, promotions art/copy, and subscriptions to design/creative creation sites, stock photo sites, cloud storage, distribution sites, and post boxes can be broken into annual charges, monthly, and per-use. These charges may spike when you drop a new release, but they're charges you incur even if you don't publish a new book. They're charges of running the business.

The hardest recurring cost to budget is advertising using CPC, because sometimes the company will use all your daily maximum allotment and sometimes they use a fraction of it. For the purposes of budgeting, assume they'll max you out every day. You don't want to end up in debt due to the whims of algorithms. How much of your total budget should you allocate to advertising? It varies. Less when you're starting off, more at midlist, less once you have a large and dedicated fan base. Not a particularly helpful answer, I know. The most helpful generalization I can offer is that don't spend too much when you don't have a backlist. You need inventory (aka multiple books) for ads to turn a profit because your ROI (return on investment) comes from subsequent full-price sales of your other (non-advertised) books. There are many online classes in advertising. Look for the ones that deal specifically with books and fiction in particular. Book advertising is a different beast from other products. Non-fic relies heavily on author platforms/reputations, which doesn't commonly apply to fiction (you don't need to be an Influencer to write a killer thriller). The book community is hypersensitive to social-space spamming and unsolicited inbox invasions that many product-sales classes encourage, so don't waste your money on broad-topic sessions.

Now, I could go on and on, but this rough overview probably has caused your eyes to glaze over, so I'll stop. The most important thing about writerly finances whether you're trad-pubbed, hybrid, or self-pubbed is that you have a budget and stick to it. Like any creative industry, feast and famine are real. Don't blow your money during seasons of feast; you're going to need it during seasons of famine.

Real Information on Author Finances

Our topic at the SFF Seven this week is again eerily timely. We're talking writer finances. How do you budget for uneven income? What’s your biggest expense?

With so many people struggling financially due to the #COVID19 shutdowns, managing money is heavy on many people's minds. It's odd to find myself well-equipped to deal with this because - as a full-time writer with no other income and with a non-salaried spouse who does not provide me with health insurance - I am always juggling the financial balls.

Though many people regard writers as wealthy, most are not. There's a huge spectrum of author incomes, from approaching zero to multi-millions. Various groups use surveys and data-mining to estimate median author incomes - eliciting huge arguments, too - but the short answer is that how much an author makes varies. And it doesn't just vary from author to author, but it varies over an author's career. There are good years and bad, feast and famine, upward trends and downward ones. Even within the course of a year, that income varies.

The bottom line is, if you're relying on writing income to pay the bills, then budgeting is a major challenge. There is no salary, so the standard method of budgeting - knowing your monthly income and keeping expenses below that number - doesn't work. So, what does work?

The simplest and lowest-risk method: many authors who write full time have a stable source of income that does not come from writing - a retirement annuity or a spouse's salary. In this scenario, budgeting can be done according to the reliable income, with income from writing counting as "gravy." Now, the reliable income budget can be pretty bare bones, meaning the gravy is pretty important, but this also allows for a percentage of writing income to go back into the business.

I'd love to be doing it this way! However, I'm not. My husband retired early from his state job, so while he does have a monthly stipend, there's not much left after his health insurance premium. (I self-insure through the ACA.) He's also non-salaried, so his income fluctuates wildly.

So, how do I handle budgeting when in some months I receive 15% of my annual income and in others 2%? (Those are my 2019 numbers.)

Very carefully?

What I'd love to be able to do is budget annually. I'd love to set aside a year's worth of fixed expenses - mortgage, utilities, groceries, etc. (which are, by the way, my biggest expenses) - and pay those ahead or out of an account set aside for that purpose. I've come pretty close to being able to do that, but not as consistently as I'd like. If I ever received good-sized advance - like more than $100K - I'd set it aside for that.

What I usually can do is budget quarterly. At any given time, I like to have enough money to cover projected expenses for the ensuing three months. That way, if what we have in hand looks like it'll dip, I have a few months to try to supplement the income.

One thing that helps hugely with stabilizing income is self-publishing. While an author still can't control sales, the retail platforms pay monthly, which really helps to even out the income. Diversifying income streams as much as possible helps, too.

Of course, keeping expenses low is ideal, but that's true of any budget. So is earning a Whole Bunch of Money!

In the meantime, we do our best to make the ever-shifting ends meet.

Being the Yoda of Long-Term Planning

Our topic this week at the SFF Seven is short term, mid-term and long-term planning. I assume as related to our careers as writers, though our topicnatrix KAK did not specify.

I suppose I'm a planner. After all, I am dubbed the Spreadsheet Queen for a reason. I have my writing schedule more or less blocked out through 2020 - though some of that is because I have traditional publishing contracts for books releasing in 2021. Traditional publishing really forces you into the long game, at least five-years out, which I know in many industries barely counts as mid-term planning. Also, because trad publishing is so slow and plans so far out, getting books in that pipeline requires looking ahead a couple of years on top of that. I wrote about this artful juggle back in April. I'd like to get better at this kind of planning with my self-published work, but so far that tends to be short-term to spontaneous.

All in all, I'd say I do a lot of short-term and mid-term (3-5 years out) planning. Longer than that? I don't so much.

Oh sure, I've learned how I'm supposed to. I used to work in corporate America and participated in those strategic planning sessions. I understand how the Japanese plan for centuries out, or however that saw goes.

It just doesn't really work for me. When I think about it, I just hear Yoda in my head.

When I look back, lo these twenty-plus years ago, when I decided to become a writer - and at those ambitious plans, dreams and expectations - I didn't predict very well. Things take longer than you hope, and play out differently than you dream. Also, when I started out I was really too inexperienced to know what would work well for me.

Some of the best things that have happened came out of the blue. I'm Taoist enough to be perfectly fine with the universe bestowing its blessings in its own time.

All that said, the very best thing I have done and continue to do for my mid- and long-term planning is to track how I work. I'm a believer in the concept that the structure of an hour becomes the structure of the day becomes the structure of the week, month, year, and lifetime.

Along those lines I recently initiated two efforts: tracking my individual writing sessions each day and using a tracker for different activities throughout the day.

Each of these is a one-hour writing session (though I track if it's shorter for some reason) and the average number of words for each session. The first tends to be lower because I often backtrack a bit to revise and ramp up, and the last is lower because I'm usually writing to a goal of 3800-4500/day and that 5th session is to pick up whatever remains - often ~500 words - if I have to do a 5th session at all. But it's interesting to me to see that the overall trend does drop off after than second session. This helps me understand what kind of speed and productivity I can reasonably expect from myself.

To track my activities through the day, I recently purchased a Timeular from Zei. That's it in the top photo above. I've only been using it for less than a week, so I'm holding out on the verdict, but so far I'm not in love. I'm not sure their definition of productivity matches mine. Also, I moved to using the app on my phone instead of the dongle on my laptop, because running the dongle/tracking program kept stalling my Word every few minutes. When I'm in the middle of a writing flow, getting that 30-second spinning wheel of NOT RESPONDING got to be infuriating. So, we'll see.

Overall that's more to illuminate how I spend my time outside of actual writing, to maybe pare down non-productive activities. To do that I might have to drill down to more than eight categories, however.

It will be interesting to see how the next twenty years play out!

Meet My Awesome Cover Designer

The Arrows of the Heart

Our topic this week is Cover Artist Praise. An easy topic for me because Ravven is an amazing cover designer. She's done all three of these for me and clearly rocked them all. 

The Snows of Windroven

 Her portfolio speaks for itself. I can add that she's prompt, efficient, delightful to work with and somehow manages to pretty much nail the cover image the first time, every time, with only minor tweaks needed after that.

The Shift of the Tide

I would like to take a moment to clarify that a cover artist and a cover designer are not necessarily the same thing. I was at Bubonicon yesterday and was on a couple of panels about self-publishing and I noticed fellow paInelists and audience members conflating cover artist and cover designer. Basically, a cover artist does the actual artwork and the designer lays out the titles and font, does the spine, and generally adjusts the art to make an effective cover. In this case, Ravven does both, but not all artists can design covers, and not all cover designers can create the art.

Also, I'm excited to announce that I'll soon have another Ravven cover to share! On November 13, we'll be releasing SEASONS OF SORCERY, an anthology with me, Grace Draven, Jennifer Estep, and Amanda Bouchet. I'm 90% sure my story will be from Harlan's point of view. Should be pretty awesome!

Living in the Future - and Waiting for the Money to Catch Up

It's morning glory season here in Santa Fe. I love these gorgeous blooms - maybe even more so because they're so temporary.

Our topic this week at the SFF Seven is an open one - whatever's on your mind.

I'ts been interesting doing my podcast, First Cup of Coffee, as I tend to talk about whatever is on my mind. Though I find I have to edit myself more as I'm in the habit of "conversation" being a free zone where I can discuss things more frankly than what I write online, Where Everything Lives Forever. I also keep a list of blog topics, and I'm looking at that and not feeling the spark with any of those.

Right now what's on my mind is finishing THE ARROWS OF THE HEART. This is the next book in my Uncharted Realms series and has been a long time coming. I've bemoaned in other places that I finally got to get back to it this week - after a four-month hiatus. I'd intended to put this book out in May. Now it will be out in September, at best.

All of this is because I had to move up traditional publishing deadlines. Sometimes that's how it goes. I did a lot of work in those four months - but most of the fruit of it won't appear until well into the future.

This is one of the difficulties of being a hybrid author - someone who both self-publishes and publishes with traditional houses - that the external, contractual deadlines take precedence over the self-publishing deadlines. And being hybrid is great for diversifying income - I've been about half and half the last two years - but one truth about traditional publishing is it can take a LONG time for the money to manifest. Yes, there can be advance money, but the royalties often don't come in for a year or more after publication, which can be a year or more after the book is written. With self-publishing, the money starts coming in within a month or two of publication, which is pretty immediately after finishing final edits.

Thus the rub about me not having self-published anything since SHOOTING STAR in March, is that the money from my self-published backlist, while decent, has dwindled a bit. And though I had a book out in June, PRISONER OF THE CROWN, it's traditionally published, so I likely won't see any income from that for a few months.

But all of this is necessary, to keep books in the pipeline. And I can only write so fast. Being a full-time writer is an exercise in planning for a fluctuating income. Very much feast and famine.
The nature of the business!

What She Said

So for my post, can I just link to Jeffe's post and nod vigorously? No? Rats. Okay. Let's come at this another way, then.

Sometimes, mes amis, the world of publishing leaves you very few options. When what you write isn't necessarily the flavor du jour, most trad publishing houses won't look at you cross eyed. If they do, but your sales don't hit a particular benchmark, you may rapidly find yourself unpublished by traditional houses. If that happens, and if you have the self-confidence and spite to pick up your stories, you can go home and learn to become your own publisher.

Or say you've been writing one genre and you want to dip your toes into another - one you aren't necessarily certain you want to immerse yourself into. You write that book and rather than subbing it to agents and editors, you put it up yourself as an experiment. To test the genre waters, so to speak.

Or, maybe, after an eternity of waiting, you recover the rights to a group of stories that were orphaned when your cherished editor left the business (get used to that one, cupcake, it happens on a daily) you finally have the opportunity to finish out the series and relaunch the whole thing at what you consider a much friendlier price point - or with the cover of your dreams. Whatever your entre into DIYing it is.

Just know this. Everything about self-publishing is learnable. Scads of people have been through this wilderness and will gladly point the way. Some people will charge admittance. Many more won't. Author loops are crazy generous with how-to information, software suggestions, cover designer, editor, and copy editor referrals, too. Most of them will discuss the nuanced differences between launching wide versus targeted, too. Here. Let me pass you an aspirin. Author loops are a fire hose. You might need the pain killer.

All of this said, there's no right or wrong answer to the question of going indie or trad or both. There's only what's right for you and your work. If you're a security seeker, go trad. If you're a risk taker and a control freak, go indie. If you see the merits of both, then do all the things. There's really no math to do that will make clear which path is 'best'. It's all judgement call and what sounds like the most fun. Sure. You need a career strategy at some point. Tons of people will coach you through that, too, but as far as I can tell, you end up with a mirror of THEIR strategy rather than one of your own. So you may as well be guided by your own sense of what sounds easy versus hard. If having to format your own book sounds like the third circle of hell because you're a technophobe, you can hire someone to do that work, or you can choose to stick with the trad houses. They'll handle all that fiddly stuff, at the price, however, of having complete control over how your book is presented to the world.

So. Yeah. What Jeffe said. It's all about tradeoffs. You get to choose which ones you'll accept.

Self vs Trad Publishing: 5 Reasons to Continue a Failing Series

Since Jeffe's post hits all the big differences between traditional and self-publishing, I'm going to focus on one segment of it: Writing a Series

Disclaimer: I'm not traditionally published, I'm not a hybrid. I'm fully in the self-published camp.

In my genre of Fantasy, readers have a Big Thing about series being completed. They get quite peeved when the series doesn't wrap up in a timely manner. Don't get me wrong, some are willing to wait the 18-24 months trad publishing requires to get the next book; hell they'll even forgive a date slip. One slip. But boy, oh boy, oh boy do they get pissed when the series just...stops. There are many who won't start a series until it's completed because they've been burned so often.

From the creative perspective, the author usually knows whether they're writing a series or a standalone. Whether the series is a duology, trilogy, or the neverending story, the author usually has an idea. That idea is not always shared by the publisher.

Thing is, many new-author trad-publisher contracts are for two books. Sink or swim. 30 days (or really a mere two weeks) to show ROI for the publisher. If the books don't sell well out of the gate, there will be no third book. The contract determines whether the author has the right to continue the series on their own. 

Why would an author continue a series that a publisher deemed a bust?

Same reasons a self-published author continues a series that hasn't paid off yet. Here are my Top 5:

1. We love the series. We personally love the world, the characters, the plots. We know where the story is going and can't wait to get there. Books of the heart, as some would call it.
2. We know finding an audience takes time, a lot more time than a publisher is willing to give. It's not uncommon to hear of series that didn't take off for three to five years after release.
3. We control our backlists, so our books never have to go out of "print." We also control our marketing cycles, so we know when to push and when to throttle back. We have our hands on sales and marketing data, so again, we know what to push and when.
4. Our business models aren't built around shelflife. We don't assume that once we lose the endcap at Target, that our sales are done. (Hell, most of us don't get placement in any brick and mortar store ever.) Sure, grabbing the Top 10 slot on Amazon or B&N is amazing, but it's not a business model. It's simply a marker.
5. Our fans demand closure. The last thing we want to do is piss off our loyal readership. We rely on them to come with us from book to book, series to series, genre to genre. We're constantly looking to gain readers, not lose them. The fastest way to lose them is to leave them hanging. 

Now, the theoretical benefit of trad publishing a series is eyeballs and accolades. The risk is getting to finish that series.

Seven Pros and Cons of Trad vs Indie

The last of the light on the longest day of the year - on a hot and still summer evening.

Our topic at the SFF Seven this week is the pros and cons of traditional publishing versus self-publishing. I feel pretty well positioned to compare and contrast the two methods (broadly – there are a lot of subsets and gray areas) of publishing books because I’m solidly hybrid. In 2016, my income was 40%/60% traditional/self-publishing; in 2017, it was the reverse proportion. So here’s a handy table to consider the pros and cons of the two approaches and I’ll discuss below.

	Traditional	Self-Publishing
Money	Handled for you	Handle it all yourself
Cover Design	No control	Have to decide
Team	Lots of people invested	Build your own
Publication Schedule	No control	Much more control
Quality	Lots of help (theoretically)	On your own
Marketing	Crapshoot	Expensive
Validation	Built in	Active community

Money

The first and most obvious difference between traditional and self-publishing is that with the latter you have to front your own money. And believe me, to self-publish well, you must invest in it. Doing it on the cheap is possible, but it always shows. If nothing else, pay for editing.

But there are other aspects to the money that aren’t so obvious. With traditional publishing, the house does all the accounting and cuts you a check (or, more likely, direct deposit). Depending on their system, payments can range from monthly to annual. With self-publishing, most retailers pay monthly, but it’s up to you to track and verify the financials. On the plus side, you get a bigger cut (which helps counter-balance that investment) and you can see all the numbers. On the con side, keeping accurate track of the financials can take a lot of time. Basically you become your own accounting department.

Cover Design

Another obvious difference with self-publishing is that you “get” to choose your own cover. With traditional publishing there’s vanishingly small opportunity for input. Some authors love this aspect. Me, not so much. I’m better at it now, as I have a better idea of what I like, but I can’t afford the cover artists my publishers can. While sometimes I don’t like the trad covers they give me, there is something restful about not having to angst over that aspect.

Team

A considerable pro to traditional publishing is having a whole team of people invested in your book. This is really wonderful to have. From your agent to your editor to the production and marketing team to the librarians and booksellers, all of these people make a living by loving your books and selling them. That’s an amazing support network. With self-publishing, you can build your own team. That takes time so it can feel like being a lone ranger. Also, with many of the folks on your self-publishing team being essentially contract workers—paid by the job—there’s less long-term investment in the process.

Publication Schedule

For me this is one of the biggest drawbacks of traditional publishing: not being able to control my release schedule. I end up having to work around those dates. In some ways they provide external structure, but when it’s a terrible release date, that can be frustrating.

Quality

With self-publishing, the quality of the final product is entirely up to you. The people you hire, and how much you pay them, are critical to that quality. It used to be that traditional publishing came with a guarantee of quality. Theoretically only the best books made it through the filters to be pitched and bought, then professional editors worked on the books. With cutbacks in traditional publishing, I’m seeing a lot of editors only acquiring books and spending minimal time on giving content feedback. This is one of the biggest value-adds of traditional publishing, working with a career editor to make the story the very best it can be. Copy editing is pretty straightforward and you can hire people to make sure word choice, grammar and punctuation are correct. Finding an editor who can refine a story is priceless. I’ve been disappointed to see some editors at traditional houses punting on this aspect and to me it’s one of the biggest reasons to go indie. If my books aren’t being edited, I might as well pay an editor.

Marketing

Either way, you’re going to have to do your own promo. The question is how much. With traditional publishing, how much they put into marketing varies on dozens if not hundreds of factors. A lot depends on the publicist you draw. I’ve had books receive a lot of marketing and others receive practically nil. With self-publishing, you’ll find lots of people swearing by various ads—pretty much all of which you can do as a traditional author, too, if you’re so inclined—but how much you’re willing to do, and spend, is a personal choice.

Validation

There are active communities and networks that support self-publishing authors. Many readers will read only self-published books. Of course, many readers refuse to read self-published books. While this is changing over time, traditional publishing still has most of the cachet. Publishing a book with a house, especially one of the Big Five, brings a network of validation that can be amazing. (Though it’s not guaranteed.) The house might get Big Name Authors to blurb the book and give it buzz. There’s a more direct pipeline to review notices, awards nominations, bookstores, and venues like book festivals. With self-publishing this can feel like an uphill battle still.

Any questions? Thoughts? Stuff I missed???