Cover Tough Love

 Our topic at the SFF Seven this week is "Judging a book by its cover: cover trends and what you look for as an author or a reader."

There have been excellent posts this week exploring why we buy covers, what we look for and love in covers, even being misled by covers. What I'm going to talk about is what a cover ISN'T for an author. And yes, this is something that's hard to hear. Stop now if you're not ready for a little tough love.

What a cover isn't: It is not an expression of the author's creativity.

I say this because I've heard more than one - usually a newer author - say that they want it to be. I recall one time that my aunt asked me to talk to a friend of hers who was a first-time author working with a small press to publish her memoir. She was super unhappy with the cover they developed and fighting with them about it. I think she fully expected me to give her ammunition in that fight. Instead, I gave her this tough love talk:

The cover of the book is not an expression of your creativity. The BOOK - what's inside the front and back cover - is the expression of your creativity. You got all those words and pages to convey the story you want to tell. The cover is not, and should not, be an extension of that story. 

Now, I'm not saying that the cover CAN'T reflect the story, but a book cover has two jobs:

1. Catch the reader's eye in a pleasing, enticing way.
2. Convey genre or some sense of what kind of story it will be.

That's it. Simple, but also very difficult. That's plenty of work for an image and a few words to do. Those jobs don't need to be further complicated by putting the author's story-vision into an image. In fact, when authors try to insert that vision, they can get in the way of the primary two functions of the cover.

So, I know it's hard. I have been there and I have had covers I hated, where the characters looked NOTHING like what I had in my head. I have had covers I loved that did nothing to sell the story inside. I've had horrible covers that I'm convinced tanked sales. I've had covers that readers rhapsodized over for no reason that made sense to me. When I work with my cover designer on the covers of my indie books, I really have to take off my author hat and put on the publisher one - and remind myself of the two rules. Tough love for myself, too!

Ravven: Queen of the Cover Artists

Our assignment this week at the SFF Seven is to give a shout-out to the non-author creatives who enrich our lives: illustrators, musicians, jewelers, painters, poets, voice-actors, etc.

This one is an easy pick for me because I just released THE FATE OF THE TALA, which means I've been posting the cover everywhere.

Fortunately, it's so freaking gorgeous that no one gets tired of seeing it over and over. That's because it's the work of Ravven, Queen of the Cover Artists. 


THE ARROWS OF THE HEART


Ravven and I have been working together for several years now, and every cover she's done for me has been amazing.


THE SNOWS OF WINDROVEN


I can't say enough about her. Not only does she create stunning images, she does such an incredible job of nailing my characters that I end up using the covers for inspiration as I write the stories.

THE SHIFT OF THE TIDE


Ravven is also a consummate professional, always responsive and delivering right on schedule.


SEASONS OF SORCERY


She's super fun to work with, and often comes up with visual elements that I incorporate into the stories because they're so perfectly congruent.



THE DRAGONS OF SUMMER


Ravven creates covers to order, and she also has an amazing set of premade covers she can customize for you. So check out her website! But I get first dibs on her schedule ;-)

Also, as a super fun thing with the release of  THE FATE OF THE TALA - if you subscribe to Pikko's House Book Lovers Box this month, a limited number of subscribers will get the first book that started it all, THE MARK OF THE TALA, for free!!

THE FATE OF THE TALA, the  exciting conclusion of the story begun in The Mark of the Tala!

An Uneasy Marriage,

An Unholy Alliance.

The tales tell of three sisters, daughters of the high king. The eldest, a valiant warrior-woman, conquered her inner demons to become the high queen. The youngest, and most beautiful outlived her Prince Charming and found a strength beyond surface loveliness.

And the other one, Andi? The introverted, awkward middle princess is now the Sorceress Queen Andromeda—and she stands at the precipice of a devastating war.

As the undead powers of Deyrr gather their forces, their High Priestess focuses on Andi, undermining her at every turn. At the magical barrier that protects the Thirteen Kingdoms from annihilation, the massive Dasnarian navy assembles, ready to pounce the moment Andi’s strength fails. And, though her sisters and friends gather around her, Andi finds that her husband, Rayfe, plagued with fears over her pregnancy, has withdrawn, growing ever more distant.

Fighting battles on too many fronts, Andi can’t afford to weaken, as she’s all that stands between all that’s good in the world and purest evil.

For Andi, the time to grow into her true power has come. . .

Available at these Retailers

   

 

When Book Marketing Betrays the Reader

Recently an old family friend asked me for advice. She was coming out with her first book, had hired someone to help package for it - formatting, cover, uploading, etc. But she wasn't happy with what that person advocated for the cover. She wanted an image that represented her author's vision of the story, which was her coming to peace with a problem, whereas the designer's cover images all focused on the problem.

I gave her my pick from the choices, and then explained that it's not the job of the cover to express the author's vision. The entirety of the INSIDE of the book does that. The cover has two jobs: 1) to entice a reader to look more closely, and 2) to convey the genre and kind of story it will be. In her case, a cover that transmitted the problem was what she needed, so readers would understand what the story would be about.

The cover above is one of my least favorite because it fails on both parts of its job, in my opinion. I don't think it's particularly enticing, as the guy looks ill enough to be mostly dead. Also, nothing about this cover communicates erotic paranormal. The font looks like something post modern, and he... well, NOT sexy. MASTER OF THE OPERA is actually a modern retelling of The Phantom of the Opera, set at the Santa Fe Opera. Kensington published it as a six-act serial novel starting in January 2014. Those covers are marginally better - at least giving a Phantom of the Opera vibe - but I think the genre communication is murky still. Also they didn't do the marketing the way a serial novel needs to be promoted.

Anyway, the zombie cover (though Assistant Carien says I'm insulting zombies by calling it that) was on the print version that brought all six acts together in one place, which came out in the fall of 2015. I asked then if there would be a digital version compiling all six and they said no.

Then, last week, I got tagged on new release congratulations for ... the digital version compiling all six acts, complete with zombie cover and a release date of April 30, 2019.

Surprise!

So, no. This isn't really a new release at all. It's barely a new format. Coincidentally enough, our topic at the SFF Seven this week is marketing suckering readers into reading a genre they don’t enjoy.

In this case, I'm irritated by the marketing attempt to sucker readers into thinking this is a new release from me. The cover mostly just fails to do much of anything, really.

It's even worse, however, when the marketers decide to cash in on, say, the Romance audience. I think this mainly happens with Romance, though I'll be interested in the takes from the others in the SFF Seven if they've seen it happen in other genres.

What happens in Romance is, a story with a love affair in it gets marketed as Romance, but then has an ending that doesn't satisfy the Romance promise. The affair ends in some way - with a death, a sacrificial parting, or a permanent parting of the ways for one reason or another.

It happens a lot in Romance for two reasons: 1) The Romance audience is huge, avid, and passionate, therefor a tempting market, and 2) marketers (and some authors) regard Romance readers as kind of silly and short-sighted in their desire for a happy ending to the love affair. They think the readers don't know what they really want and that this book will change their minds because it's just THAT good. Either that or the marketing folks don't care past getting that one sale. The advertisers of widgets can be like that, not understanding that the book is not simply a one-sale product, but the beginning of a lasting relationship.

(Of course, this is also why the big box bookstores failed. They never understood that readers have relationships with the books they buy that goes far beyond something like acquiring groceries or the latest tech gadget.)

The thing about reading is we do it for pleasure. We scour covers, copy, and reviews to find the story that will sing to us. If we get suckered in by misleading marketing and are disappointed in the end?

UGH.

(But MASTER OF THE OPERA is a Romance and the story is way better than that cover. Just saying.)

Cover Artist Praise

 Danielle Fine does most of my covers. It's a good thing, too, because on those forms for authors, when cover artists ask if you have a vision for the cover, I always do.

And it pretty much sucks. 

For Damned If He Does, I'd figured on some artsy cover because the hero is a frustrated artist. And maybe because I grew up with those kinds of covers out of the 70s and early 80s with geometric shapes in once bold colors that inevitably faded by about the third year the book had been on a shelf. 

Danielle kindly led me down the path of PNR reader expectations for this cover. And even if the cover seems to promise something the book doesn't deliver (I had concerns this cover conveyed a really hot read and well - the heroine is ace so while the story has its share of flames, they aren't the sexy kind, much) this book is already one readers either love or think should have been a short story. So eh. Point of interest. Danielle found the models for the cover and she NAILED that heroine.

She found the heroine image for Emissary, too. After I'd looked and looked and looked. This heroine isn't 20. She's at the end of her soldiering career and I really wanted someone who looked like she hadn't just skipped class at the local high school. 

I think my favorite thing about Danielle's work is that whether models match my particular internal vision or not, Danielle always manages to convey the mood of the story. Every single time.

The two Nightmare Ink covers were done by someone at Berkley - I'm ashamed to say I don't know by whom. Because both books are e-only, the covers are simpler and with the first book, the editor and marketing staff chose to go against the UF tide at the time. Most UF covers at the time these came out were barely clad heroines in ripped jeans and leather. Some gorgeous covers came out of that, but Isa wasn't that kind of bad ass heroine. She has her strengths, but fighting isn't one of them. At least, not physically. The only issue we had with the covers, in my opinion, was that the first book didn't actually convey any hint of magic. I think the Bound By Ink cover does a better job of that. It's more atmospheric, too. But this is the difference between publishing through a traditional publisher and publishing your own work. With a traditional publisher, covers are collaborative to a point. Past that point, you can't ask for further changes in the cover. On books you publish yourself, you can pursue THE perfect cover to the limits of your budget. I have a dream to be able to commission original artwork for book covers. Just because I love painterly covers and if I could pay an artist whose work I love - everyone wins.

Meet My Awesome Cover Designer

The Arrows of the Heart

Our topic this week is Cover Artist Praise. An easy topic for me because Ravven is an amazing cover designer. She's done all three of these for me and clearly rocked them all. 

The Snows of Windroven

 Her portfolio speaks for itself. I can add that she's prompt, efficient, delightful to work with and somehow manages to pretty much nail the cover image the first time, every time, with only minor tweaks needed after that.

The Shift of the Tide

I would like to take a moment to clarify that a cover artist and a cover designer are not necessarily the same thing. I was at Bubonicon yesterday and was on a couple of panels about self-publishing and I noticed fellow paInelists and audience members conflating cover artist and cover designer. Basically, a cover artist does the actual artwork and the designer lays out the titles and font, does the spine, and generally adjusts the art to make an effective cover. In this case, Ravven does both, but not all artists can design covers, and not all cover designers can create the art.

Also, I'm excited to announce that I'll soon have another Ravven cover to share! On November 13, we'll be releasing SEASONS OF SORCERY, an anthology with me, Grace Draven, Jennifer Estep, and Amanda Bouchet. I'm 90% sure my story will be from Harlan's point of view. Should be pretty awesome!