Bloom Where Planted

 I took a walk through the neighborhood this morning, specifically through the parts of the development that are under construction. Lots of houses in various stages of construction. A ton of empty lots awaiting their turn. On those lots were wild flowers. 

Morning glory and patches of Large Flower Mexican Clover. (The little pale pink bell flowers.) There were Mexican Blanket flowers volunteering all over the vacant lots, as well as a little orange fire cracker-looking flower called Hairy Indigo. 

What does any of this have to do with marketing 'shoulds'? Just this: These flowers are growing in disturbed soil - soil that used to be a forest that was bulldozed to make way for houses. Tragic for the forest and everything that lived in it, yet from the wasteland of bare earth and weeds left behind, beauty arises.

Marketing is the wasteland. Hey. That's just how it feels to me. No hate if it's your happy place. It isn't mine. Not yet. It's foreign soil and my roots aren't buried very deep in it. But. I've found a few folks who've managed to break marketing down into bits and pieces that I can usually manage. And from there, I can do my best to connect with readers. 

Connecting with readers. That's the whole point, isn't it?ha

So marketing, to me, is about blooming where you're planted. To the extent that you can bloom. And make that public. One friend runs a marketing class that focuses only on how to engage on social media - no. Not necessarily authentically. You're playing a part - the part of the author who wrote that thing someone loved. So in no way should you be entirely yourself or let it all hang out. You're fishing for engagement. Likes. Interaction. Comments. On FB, for example, these interactions get your author page served to more and more people. Not all of your content on your author page has to be about books or the genre in which you write. The class posits a formula for personal shares versus genre or book related memes and posts - about 5 to 1. For every 5 bookish, genre, or related content you post seeking engagement, you can post a pet photo and encourage followers to post their pets in comments AND THEN GO LIKE AND COMMENT ON EVERY SINGLE ONE. 

Oh look. It's a lot like work. Work that I could be doing on a book. Dang. Still. If you want to grow an audience, engaging that audience is The Way (TM). See what the SFR author did there with the Madalorian nod? Yeah. 

Find a bare patch of marketing earth. Dig your roots in. See if you can't lure readers into responding to your posts, tweets, videos, or what have you. Bloom.

Marketing Ya Ought To: Post Regularly

Marketing: One "thing" I do (or ought to do) to expand my reader reach/awareness...

As part of team #YaOoughtTo, one thing I know I ought to do and spectacularly fail to do is to post to my socials with regularity. It's not that I don't check Twitter and FB multiple times a day, it's that I'm a lurker extraordinaire. 

However, if I want to build engagement, I need to ...engage. Funny how that works, eh? If I can create a reader expectation that new "content" will be available every Tues & Thurs, then slowly but surely those interested will know to check for said new content and their awareness of my existence doesn't fade away between book releases. 

Consistency, it's the same theory behind publishing monthly newsletters. It's all about creating reader expectations and delivering on them. (Yeah, I don't do monthly newsletters either, just new release newsletters.#YaOughtTo) 

In a Perfect World

 The notion this week is what's the one thing you do or should do to reach more readers.

I'd like to have an advertising budget. I mean a real one. Not even a big one, just, you know, enough to get seen in magazines occasionally, or even enough to ensure that my smalaler titles get Advanced Readers Copies out there. 

I've done it a few times, especially when I was just beginning. I had one publisher lament that he could not afford to do ARCS of my book because the budget wasn't there. After some small consideration of my finances (At the time I had a full-time job that paid decently well and was getting regular and rather lucrative work-for-hire gigs) I decided to take 1/2 my advance and get ARCs made for the book.

The reviews were excellent and the sales were solid enough to lead to SERENITY FALLS being picked up by one of the big five, as a trilogy. I made my money back several times over. 

I'd like to be able t budget for more of that. Meanwhile, my landlord is selling my rental house, I have to move in less than a month and I need to scrape up the first month's rent, last month's rent, security deposit and the cost for movers in the next 25 days. So, yeah, there goes that pipe dream. 

There are always things I'd LIKE to do. and then there's reality.

 Mostly I make mention of upcoming releases on Facebook

and Twitter.

Reaching Readers: Hashtag Your Heart Out

Hi all! This week's topic at the SFF Seven is Marketing: What's one thing you do (or know you should do) to expand your reach/reader awareness?

I feel like I could list so many things, but after some thought, I settled on one: Hashtags. 

As a visual person, Instagram quickly became my social media of choice for reaching readers. Also though, as a romantic fantasy author, that's where many of my readers and potential readers spend their social media time. Bookstagram is still a very active community.

One of the biggest things I've done to find potential readers on Instagram is incorporate hashtags. With regular posting, I've met book lovers who only found my account because they follow a hashtag I happened to use. Often, they tell me that they saw one of my posts, checked out my account, and went on to read my work. 

Another part of Instagram where hashtags can be used is in stories. I see so many authors using stories without connecting to a different audience other than their followers. Once I began incorporating a bookish hashtag in each story, my views went from roughly 24-40 per story to 150-250.

I also learned to do my best to maintain an active story stream with at least five hashtagged stories at any given time. This keeps authors and their work in their readers' minds. Given how many things authors compete with when it comes to vying for reader attention, stories are equivalent to free advertising. They also seem to reach different Instagrammers since some viewers are more likely to scroll through stories than the main feed. It's like a having a second demographic in which to market.

No matter which platform you prefer, I highly recommend learning where your community is, studying how to get your book and name in front of them, and then testing the method. With Insta, hashtags are the way to go because they're such an easy adjustment to make. It might take a bit of research to learn which ones are the most active and grant the most visibility, but it can be done. And trust me! You never know what tag might lead someone to your work, so don't be scared to hashtag everything you share!

So that's my tip! Now come find me on Insta and let's chat about books!

~ Charissa

Want to join my reader group on Facebook? Come say hi!!

Smash All the Things

I don't know that I've ever consciously set out to smash patriarchy in my fiction. I'd rather smash everything I can reach - the definition of family. The definition of worthy and even of human. For that reason, most of  my focus has instead been on what I wish the world could be. Now don't get me wrong. I am no fan of the patriarchy and if I thought I could do it lasting, meaningful damage, I'd sign right up. But I'd rather write about a world where gender or lack thereof matters not in the least. Your limits are your own - not imposed by external forces. 

If there's any patriarchy smashing going on it's in the fact that so many women and nonbinary people of all colors are writing. We may be mocked and our stories made fun of, but we're encroaching on what used to be the purview of white guys and white guys only. Think it's old news? How long ago was it that science fiction was rocked by a bunch of cranky dudes complaining that we'd 'ruined' the genre (I think they said *their* genre) by bringing our perspectives and stories to it? When the women and nonbinary people of all colors started winning awards, the cranky dudes' tiny minds exploded. THAT'S real patriarchy smashing, right there. And I am utterly delighted by it.

Hulk Smash! (the patriarchy)

     

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This week at the SFF Seven we're discussing what we do in our stories to smash the patriarchy. 

My favorite way to crack up patriarchal thinking? Model other kinds of worlds and societies!

See, the insidious thing about living in a patriarchal society is that we absorb that kind of thinking as part of "normal." We are programmed from the time we are small children to assume that given rules imposed by our society are fundamental truths. Stuff like that females aren't as physically strong as males and therefore cannot be fighters. Or that females are in sexual peril from males and that this is part of the natural course of life, that females must be protected and observe safety rules to avoid that sexual peril. Or that females are responsible for pregnancy and its consequences.

One of the great aspects of writing alternate world fantasy is that the worldbuilding is an excellent tool for changing up these programmed "truths." We can create worlds and societies that DON'T believe these things, which then changes all kinds of layers of the lives of females. Personally, I love to write a world where gender doesn't dictate ability to be a warrior, or a wizard. Or where rape isn't a given. Or where birth control is magically handled and available to everyone.

Of course, it's also useful to impose power imbalances, too - and then use those to highlight how injustice works. By seeing familiar power imbalances in new light, we may notice more about our own world. Instead of simply accepting that programming, we can work to change it. 

Writing Stories That Smash the Patriarchy

 

What do I do in my writing to smash the patriarchy? 

~muuwahahaha~

Sometimes, I create a world that is constructed under a classic patriarchal system, then insert a protagonist raised outside that structure to mock its absurdities and upend its stability. 

Sometimes, I create a world where the classic patriarchal roles are gender-flipped. Contrary to the asinine Madonna-complex belief that if women were in charge, there would be no war; my gender-flipped worlds still suffer from bloody conflicts, ruthless power brokers, and shameless opportunists.  

Sometimes, I create a world that exists after the fall of the capitalist patriarchy where "traditionalist" movements expose the insecurities that are the backbone of our IRL patriarchy. Behaviors that sprout from those insecurities then shape the villains. Meanwhile, the hero(s) nip that shit in the bud. 

Sometimes, I create a world that mirrors our IRL patriarchy, then I build the external conflict around a particular aspect of the patriarchy that the hero struggles to either adapt to, circumvent, or dismantle. Very much like our real lives. 

In all instances, no matter how subtle or overt the presence of patriarchy is in my work, my priority is to tell an engaging story. If the reader happens to take away a piece of personal enlightenment or empowerment, then I'm delighted.  

The pen is mightier than the sword because it plants a seed in the mind then nourishes the garden. 

Um...Nothing?

 This week's subject is "What do you do in your writing to smash the patriarchy?" Nothing. Not a bloody thing. I write stories. In some of those tales, I have female leads. Sometimes they are very strong and empowered. Take, for example, the recurring character SWECH, from my Seven forges series. hands down she is the most efficient killer I have ever written about, capable of slaughtering dozens of people without breaking a sweat, and surely she has the highest body count of any of the characters in the novels, which is, you may rest assured, saying something. 

Do I think she steps well away from patriarchal norms? Absolutely. That is a consequence of her character, not any conscious desire to change anything. My goal is to entertain. I mean, arguably, the patriarchy helps me as I am a guy, but you know what? I don't deal with a lot of that in my business dealings. Most of my editors are female. 

listen I was raised by my mother after my father abandoned the family. My mom did an incredible job of raising six kids on her own and providing for us in a time when, frankly, America as a whole sneered at the idea of women being capable of providing for a family. I am firmly in the equality camp and have no doubt in my mind that the patriarchal notion is hot air, but at the end of the day, I'm here to (Hopefully) write tales that entertain. I'll leave the political agendas to the writers of non-fiction.

Any anti-patriarchal writings are a happy coincidence. 

Keep smiling,

Jim