New Covers for Sorcerous Moons!

 Our topic at the SFF Seven this week is "Tick-Tock trends—have you tried any reading or writing trends?" 

I'm leaving in the misspelling, just so you get how clueless we are. ~ Shakes cane at kids on lawn ~

Regarding TikTok - lol! - a social media property that originated in China, no, I don't follow or attempt the trends. I sometimes feel like I should. I do have a TikTok account - https://www.tiktok.com/@jeffe_kennedy - and I even have over a thousand followers there, even though I almost never post anything. The followers are due to very kind and generous fellow authors who do the Tiks and Toks better than I do. (Shout out to Vela Roth and Lisette Marshall!)

So, I know that I really should post to TikTok, and I sometimes think about it, and even occasionally do it. But I also remind myself of advice I've been giving since the beginning of social media, which is that you "should" do only the kind you enjoy doing. Social media is social and if you're hating it and faking being social and happy and fun, it shows. 

Therefore, instead of discussing reader trends or writing trends or TikTok dances, I'm going to share these beautiful new covers for my complete, six-book Sorcerous Moons series!!! The spine design with all six together is so gorgeous even Taylor is gasping in admiration! The print editions can be ordered via my website store or the usual retailers. 

Social Media Trap or Marcella Goes Off the Deep End

"I wanna be where the readers are.
I want to see them reading.
Carrying around those -what do you call them? Oh. Right. - BOOKS.
Out in the sun. Or in the shade.
On the beach or in a cafe.
Read in a bar.
Wish I could be a Tik Tok star."

My apologies to The Little Mermaid.

Social media is hailed as The Way to sell books. You need to know Facebook ads, Amazon ads, Tik Tok, YouTube, Instagram, the rotting corpse that was once Twitter. . . It gets overwhelming fast. Publishers push authors to do all the things! Yet experienced indie author Kristine Kathryn Rusch likes to remind authors that the best advertisement for your current book is your next book. Cal Newport argues that your best, most creative work  comes from flow state and that flow is achieved best in deep work - those times and places where the external world goes away and you descend into deep brainwave activity wherein you lose track of time and are absorbed in your material. This state is predicated on not being interrupted, not having your attention fractured by anyone or anything. He argues that readers shouldn't necessarily have access to you. You have a job. Writing.

I suppose if you compartmentalize extremely well, you could make an argument for engaging in deep work for a few hours each day and then indulging in a little social media promotion. Fair enough. I'm having to think a little harder about that because I don't compartmentalize well. Maybe not at all. It doesn't help that earlier this week, I heard someone mention that cell phones are black mirrors. This rocked me. 

If you aren't familiar, black mirrors are scrying mirrors used in ritual and divination. They are powerful tools and most of us familiar with them keep them carefully wrapped and hidden away from casual glances. This is because a part of you travels when you scry. Part of you goes bye-bye. It's one thing to do that intentionally and for a purpose and then to shut down the mirror after and to reclaim every part of you that went traveling. 

Black mirrors drain energy. It's not malicious. It's just part of the work done with them. They don't have intent, but their utility is the emptiness that draws practitioners out of their human shell to journey for answers to a question or for a vision of something. Used consciously and safeguarded appropriately, they're harmless and helpful. 

If cell phones are black mirrors, they are black mirrors that are used utterly unconsciously. They aren't warded or guarded. We stare into them without regard for where we go when we do. Just try to get the attention of someone absorbed in their phone. Where do we go when we stare in that black mirror? Where does our energy go? I'm not saying that cell phone are traps devised by the Fae. I am saying that if the Fae wanted to build irresistible traps for mortals to fall into, they could have done worse than to have invented cell phones.

Social media, cell phones not withstanding, isn't evil. There are plenty of benefits: engaging with people you enjoy but maybe have never met in real life, finding new-to-you info and books and music, in a world still constrained by pathogens, social media can be a glimpse into a larger, more diverse world. We should absolutely enjoy and contribute to those things. But if we're going to social media *just* to sell books rather than build relationships we enjoy, we'll do more harm than good.

So before you stare into that black mirror in your hand, think long and hard about what you want to get out of it so you know exactly what and how much to put into it.

Social Media Engagement: There's Always a Cost

This Week's Topic: Social Media Engagement

{steeples fingers}

{stares into camera}

Your time is a commodity. A very valuable one. 
Your emotional investment is an undervalued yet critical commodity.
Not every commodity is measured in money.

There's a lot of advice on where, when, and how authors should engage with their audiences. There's even pressure from publishers of all sizes for authors to grow their audiences to the magical level of "influencer" (thus, making the author the owner of the marketing burden, aka the marketing costs). Taking on the social media challenge is all well and good for authors who enjoy virtual engagement, but there's a significant portion of authors who don't, and that's okay too.* 

Social butterfly or not, the minimum requirement in the virtual space for an author is a website that lists your books, preferably by series then by reading order. That's it. No engagement necessary. Your website exists for readers who've stumbled on your work(s) and want to read more. All the other stuff that authors of small, medium, or large readerships have on their sites is there because the author either: a) has the time and desire to offer and maintain it, or b) pays someone else to do it for them. Either way, there is an out-of-pocket cost in cash and time. 

If you want to be more aggressive, get your name out there, and develop an auto-buy readership, a robust social media presence is certainly one way to do it. However, understand that the pressure on authors to be active on social media comes from the misbegotten notion of "free advertising." Just because you're not paying money to exist in a virtual "public" space doesn't mean that you're not paying in opportunity costs, in your time, or in your emotional capacity. Lots of writers prefer to spend those resources on writing their next book. Is engaging in social media a direct 1:1 cost exchange for a writer? Of course not. Your personal resource values are unique to you, and only you can truly know the costs. 

For some authors, it's cheaper to pay big platforms like Facebook, Amazon, or Bookbub to run ads than it is to build brand awareness and loyalty through social media. It's certainly easier to measure ROI on an ad campaign than on a Discord server.

Don't allow external pressures to force you to do more than you can afford, be it in finances, time, or health. 

By contrast, be aware that the less effort you put forth, the fewer sales you get.

When it comes to social media,
you should do what enjoy
and discard all that gives you angst.

*Note: If you're under contract with a publisher, be sure to read and, if necessary, modify any clauses that stipulate your web presence and/or participation. You don't want to be in breach of contract just because Instagram is an anathema to you.

The Socials

Social media is an ever-changing space where the platforms that are all the rage (hello, Hive Social) pop up and then, most often than not, disappear quietly into the dead/dying platform abyss with my long-lost love, Myspace.

But there is one platform I always (no, really, it's got its claws in me so deep) come back to…

Instagram.

Though I can’t set my top four and watch the world burn, I can have a lot of fun on IG. I know most people hate Instagram because it’s so hard to please the algorithm gods on there, but I’ve been having fun posting whatever I want, whenever I want. (Even Alexia mentioned IG was her platform of choice in this blog HERE.)

Lately, I’ve been spending my days creating content where I’m marketing my novel A Realm of Ash and Shadow, sharing glimpses into my life as a debut author, posting memes and inspo graphics that showcase my personality, bookish photos that appeal to my target readers, and, most recently, setting music to my static posts for optimal ✨vibes✨.

While I am strategic in the layout of my feed (because #aesthetics), I’m less stiff in my captions/content, and I’m able to show my readers (AKA my target audience!) who I am beyond the keyboard, and that IRL we could probably (okay, definitely) be friends.

Many authors have had the same experience on TikTok, but I, personally, don’t think I’m cool or witty enough to commit to constant video creation. Whereas pretty photos and memes and selfies a few times a week feels more manageable. Maybe this will change in the future, but as of right now, Instagram is my ride or die.

Beyond my personal preferences, Instagram has been the foundation for growing and establishing my author platform. I have been able to engage with so many readers and fellow authors on IG, and I have no doubt the platform will have a huge impact on the success of my debut release in April 2023.

Love it or hate it, IG is constantly improving their platform and keeping up with the times. Even if it does seem like it’s stealing all of the best parts of dead/dying platforms, haha. Here’s looking at you IG Stories 👀.

I truly can’t wait to see what it implements next. A music clip on our profile like good ol’ Myspace? Yes, please.

Are you on Instagram? Are you loving your time there? Let’s connect! Find me at @laraonfire on IG.

Lara Buckheit is the author of A Realm of Ash and Shadow. She holds a Bachelor's Degree in Communications from Wilmington University, is a 2021 WriteMentor Mentee, an avid writer (and reader) of spice, and one time she met Taylor Swift's dad. She started writing at a very young age, mostly fanfiction centered around women with swords and men with devilish grins. And she hasn't stopped since. When not writing, Lara can be found drinking tea, hustling for her day job, and reading from her endless TBR pile. Lara currently lives in Charlottesville, VA, with her husband, dog, and thirteen houseplants named after fictional characters.

Social Media, Hanging Out in the Shadows

Social media. I love the stuff. Mostly, I love lurking and consuming. Startling for someone with an acting degree, maybe, but shouting LOOK AT ME is not among my go to instincts. Complicating my tendency to stand back and observe is the current flux in the social media market. Facebook likes to change things just to change things and there's only so much chasing their bouncing ball I'm willing to do.  Still. I do have an author page out there that was getting good engagement. At least I learned how to do that and the platform still exists.

I'll be honest. I did not have the collapse of Twitter as we knew it on my late-stage capitalism dystopia bingo card. I really didn't. I should have seen it coming. Maybe I did because I never managed to build a persona on Twitter, much less any kind of following. The people I talk with  beyond personal friends and fellow authors, are cat people or members of the autistic community. I feel like Twitter demands a quick wit and that is something I am not. I'm still thinking up witty comebacks for shit that happened decades ago. Expecting me to be charming and or funny in 144 characters or fewer within 5 minutes is always going to end badly for all parties. Also, I very much dislike having a feed full of shouty BUY-MY-THING posts in my timeline. I am not on board to create more posts like them. Granted, i don't think anyone has ever sold much on that basis - getting readers interested in buying your books is subtler than that by far. It's actual conversations and empathy. It's an author inviting readers to invest emotionally in the writer as must as in the story sometimes. Lovely, right? It might even be doable, but where? Mastodon? Hive? Post? Twitter? It feels like I'm watching an episode of Highlander. There can be only one but the sword fight hasn't started yet.

I love Tik Tok. I enjoy the creativity and limitless possibility of the platform. I have an author account. I have made exactly zero videos so far. I'm watching. I'm listening. I'm figuring out what works to draw me in to following someone. I've had a solid class in how to use Tik Tok as an author. You know what my biggest stumbling block is to starting videos? Make up. Yeah. I know. Dumb reason and yet there it is.

I do have an author presence on Instagram as well as my regular account. My regular account has a load of followers but it's because my personal account belongs to the cats. That isn't to say that I don't post book announcements there. I do. 99% of my content out there is cat related and it seems that my followers on Instagram will put up with an occasional 'Hey, look at what I made' post. The author account hasn't done much because there's a certain synergy to the fact that Facebook and Instagram are connected. The posts need to be more carefully planned and curated across the platforms - but they can feed one another. It simply requires a strategy and a calendar. I'd love to need to do this but the fact is that at the moment, my time is far better spent writing the damned book. It's tough to market when one has nothing to sell. Funny that. Seems like a stronger starting position.

Social Media?

I can’t tell you how many times I’ve heard a fellow author groan about one social media platform or another. I’ve complained plenty myself and I’m sure you have too! But in the end we all pretty much have our favorites in regards to where we spend our time, and that’s what we’re talking about this week.

So, where do I hang out online? As Jeffe said yesterday, it’s evolved and will likely change if you ask me again next year. I left Twitter a few years ago, I didn’t enjoy all the negativity. Facebook is one that I’ve never been very good at checking. Which leaves me with my Instagram. 

Instagram was built for me. I love taking pictures and coming up with cute phrases to go with them. I found happy people who were good at building each other up. I found book recommendations and shared books with others! And then Instagram veered into video posts…and I lost interest. 

I haven’t gotten used to seeing and listening to myself on video. I much prefer to be behind the camera and capture what I find beautiful. But there’s pressure to make short clips since sill life images weren’t getting seen. And I let it get to me. 

Basically what I’m saying is Instagram is my social of choice, but I’m an infrequent poster. What about that author advice everyone parrots about platform and interactions? I decided I’m not going to let it get to me and I’m not going to stress over it. 

I’m writing. 

I’m not stressing over what, how, or when to post on socials. I’m going to write. I don’t have online fans demanding anything of me and so I’ll take that as a positive right now and I’ll write. And I’ll keep writing until I figure out what I’m going to do with all of these words. 

If you’re struggling to keep up on the socials, know that it’s okay to step away for a time or even leave the platform completely if it’s not enjoyable and especially if it’s detracting from your writing. It’s okay to just be an author instead of a social-media guru.

Five Golden Rings

In time for your holiday delectation... I have re-released FIVE GOLDEN RINGS!

     

Read Excerpt

This is the kinky Caribbean Christmas holiday contemporary romance I did with Carina Press. I'm re-releasing it - and the other three Facets of Passion books - over the next month or so. For now, if you like your holiday romance with sunshine, beaches, and a bit of BDSM (who doesn't???), then check out FIVE GOLDEN RINGS!

***

The Twelve Days of Christmas were never quite this naughty…

All Matilda Campbell wanted was to spend a romantic and relaxing Christmas in the Mexican Caribbean. When her lover dumps her—at the airport, no less—she decides to go solo. But fate and a well-timed margarita intervene, introducing her to the charming and seductive Miguel D’Oro on the plane.

Miguel offers Tilda an outrageous bargain, involving escalating naughty gifts for each of the twelve days of Christmas. The only rule is that she must accept what he gives her and what he tells her to do, or face a sensual punishment. Giving up control is just what Tilda is looking for, so she impulsively agrees.

As Tilda embraces a newfound freedom in abandoning herself to pleasure and Miguel’s demands, she only wonders what will happen when the holiday is over…

***

 

This week at the SFF Seven, we're talking social media. We're asking each other on which social media platform are you most active as an author? Why that one? What makes it work better for you than others? How often are you there?

 

These questions, more than most, are dynamically changing ones. This becomes even more apparent with the passage of time.

 

~ clears throat and grabs cane for shaking ~

 

So, I've been on social media for a long time now. I had a website (which I programmed myself) in the nascent days of the internet. I used A-1 mail in the late 80s and had a MySpace account. I joined Facebook in January 2009 and Twitter that September. I'm still on those two. Heck, even this blog, of which I am one of three remaining founding members, is over ten years old! That's like a century in internet time.

 

Right, actually answering the questions posed:

 

I'm most active (thinking in terms of daily and weekly activity) on a couple of Discords, then Instagram and Facebook, followed by Twitter, which are all at least daily, if not more often. After that is my podcast (4x/week), and this weekly blog. I am theoretically on Tik Tok - because I feel I should be - but I've yet to grok it. With the exception of the Discords and my podcast, which are pleasurable social interactions for me, the rest are pretty much driven by business considerations. I use the ones where my readers are. (With the salient except of Tik Tok, which I really need to learn. In my spare time.)

 

The stuff I do most often, as I mentioned, is the stuff I enjoy. I made that decision early on - that social media is social, and therefore if one hates the medium, that will come through.

 

My other point in going into this history is that social media is an ever-shifting sea. Lots of Twitter people are fleeing to Mastodon, which I haven't done yet, but likely will. Ask me these questions tomorrow, next week, next month, or next year and you might get a different answer!

 

And that's okay, too.

 

Which Socials Work for This Lurker?

This Week's Topic: The Socials

Besides this blog, on which social media platform am I most active as an author? Why that one? What makes it work better for me than others? How often am I there?

{clears throat}

{stares at ground}

{rubs one foot with the other}

Hello, my name is KAK, and I'm a lurker.

I'm on Twitter and Facebook. I check them three to four times a day. It won't look like it if you review my feeds because I read way more than I interact. I "like" lots of stuff, but I rarely engage because--much like the real world--I don't feel the need to insert myself into a monologue or conversation when I have nothing meaningful to contribute. Also, I have a sense of humor that doesn't translate well in social spaces where context is limited and assholes abound. Once upon narrowband connectivity, I worked in online community, which left me with the scars of having zero tolerance for drama and noping my way out of engagement at the first keystroke of batshittery. For these reasons, I err on the side of reticence in public exchanges.

That's not to say I don't respond when someone @'s me. I do (as long as it doesn't trigger my self-preservation sirens). Readers sharing what they like/love about my work? That sort of stuff makes my day/week/month/decade. I'm saving/screenshotting/bookmarking those feel-good interactions. Sliding into my DMs or my Messenger and I don't know you? No. That's akin to you climbing into the backseat of my car without an invitation. AITA? Probably. Unrepentant, though.

My Twitter account is both me and me-the-author, while FB's policies necessitate a split personality. Alas, I neglect the hell out of my author page on FB; yea though, I keep promising myself to provide regular content. My FB personal account's "friends" are mostly folks I know IRL, while those who follow my author page are readers. I'm much more accessible on Twitter. There, I often retweet artists whose work moves me or experts whose threads are enlightening. The majority of accounts I follow on Twitter are strangers whose content intrigued me. I've curated my Twitter feed so the nutbuckets are screaming in their own echo chambers and not on my screen, which keeps it a pleasurable experience.  

As for the overlords of either service, I find their ethics appalling and await the day the services implode. Yes, I'm aware there are many, many other services out there. I have accounts on some, but that's mostly to occupy the namespace. 

If you're looking for me on Twitter, I'm @KAKrantz, or if you want to find me on FB, I'm @AuthorKAKrantz.

When You're Caught in Author Drama: 3 Steps for Extracting Yourself

Monsoon rains in New Mexico bring green green green! 

Our topic at the SFF Seven this week concerns Author Drama. We're asking specifically if we think it's idiocy or a PR campaign.

So far the opinions this week have run to proclaiming it unwise at best and idiocy at the baseline. I don't disagree. I'm not much for drama in any aspect of my life, so I go to lengths to avoid it. Those of you who've followed me for a long time know I'm all about balance, that - as a practicing Taoist - I'm forever seeking the middle path and a place of equanimity. 

That said, sometimes the drama finds you. 

As with all of life, we are walking a fine line with author promotion. We put our books out there, and we put our SELVES out there, because the author is the brand that readers follow. When we post photos of our lives, our likes, our pithy observations, and so forth, we are doing it because we WANT attention, right? If nothing else, we've been trained by social media to court those clicks and likes and followers, in the hopes that they translate to book sales and readers. 

But we only want positive attention! you might say. Well, yes. Still, there's always the chance that a bid for attention can go too far and tip over into negative attention. These things aren't always controllable. When I see the latest kerfuffle and readers lining up on sides, it's easy for me to sit back and feel smug that they're not yelling about ME. I also have to be honest about myself and realize that they're not talking about me either. It's easy to declaim drama when you're not noticed at all.

What' most important to remember is: most authors who find themselves mid-drama did not intend to incite that level of reaction. What's happened is they handled it badly. They don't have the professionalism, the emotional maturity, the support network, the sheer ability to control themselves, to back away.

That's what it takes. The common wisdom holds, should you find yourself propelled into drama:

1) Step away

No matter what anyone says, you are not required to respond immediately. It's almost always better if you don't  respond until things have cooled. This includes not looking at what people are saying.

2) Apologize

Don't entrench. Don't argue. Don't try to convince everyone that you really are a Good Person™. If you don't know how to craft a good apology (which admits being wrong, makes no excuses, and includes real resolve to change), get help with it. 

3) Don't fan the flames

Resist the urge to respond further. Stick to your statement and apology. Don't succumb to the lure of attention by stoking it just a little more. Actually do the work to correct what you did to upset people.

What happens with some Author Drama cases is that the person in question becomes so enticed by the attention that it all feels good. In extreme cases, it becomes their brand. It's a choice, but not always one that serves the books and the storytelling.

Creativity on a Deadline

This week's topic at the SFF Seven is Creativity on a Deadline: How do you balance art with business demands?

Talk about a perfectly-timed topic. I've been working long (looooong) days since The Witch Collector came out in November. I'm also horrible at balancing anything. I'm an overachiever, I'll work myself to the bone, and I have the mental stamina of...I don't know. I have a lot. If my physical energy matched my brain energy, I would be ridiculously fit.

And it's a good thing I'm like this.

We writers have to be writers first and foremost, but also marketers, graphic design specialists, website designers and managers, promotional gurus, executive assistants, top-notch planners, salespeople, publishers, formatters, editors, copy editors... I could go on. It takes a village, and much of the time that village is one lone person who is ready to run to the hills any moment.

Kidding aside, this gig can be a ton of work beyond the writing itself. There's so much to building a readership, cultivating it, and creating a brand that sells books. It's a lesson in patience, perseverance, and dedication, with many days spent traveling down different avenues that might lead nowhere.

I always knew my work style and work ethic was intense, but until The Witch Collector released in November, I didn't really know how it would translate to my author career.

Now I do. And after almost seven months of being ON for seven days a week, I'm taking a break.

This weekend, I announced a social media hiatus. I'm also training my daughter as an assistant and letting her pick up some slack over the summer so I can focus on final edits of City of Ruin and write some pages on the other stories in the series. She's also a creative writer, singer, artist, and musician and has one semester left in the recording industry program at Middle Tennessee State University. She gets this process, and she knows how I like things done ;) She lives with me and we get along because we are literally the same human, so communication is awesome.

In truth, I needed to unplug more than I realized. It's been a whole 24 hours, and I've gotten so much done while simultaneously feeling the stress leave my body. Having trustworthy hands to keep the social media going and the Etsy store functioning is a life saver. 

What I've learned is that, in the future, even if my current assistant leaves me for Hollywood, taking a break from the business side of things to just WRITE is good for balancing my author life. It's also good for my soul.

Because it's okay to unplug from the mainframe sometimes and just be a storyteller. 

Happy Reading and Writing,

Charissa

Marketing Ya Ought To: Post Regularly

Marketing: One "thing" I do (or ought to do) to expand my reader reach/awareness...

As part of team #YaOoughtTo, one thing I know I ought to do and spectacularly fail to do is to post to my socials with regularity. It's not that I don't check Twitter and FB multiple times a day, it's that I'm a lurker extraordinaire. 

However, if I want to build engagement, I need to ...engage. Funny how that works, eh? If I can create a reader expectation that new "content" will be available every Tues & Thurs, then slowly but surely those interested will know to check for said new content and their awareness of my existence doesn't fade away between book releases. 

Consistency, it's the same theory behind publishing monthly newsletters. It's all about creating reader expectations and delivering on them. (Yeah, I don't do monthly newsletters either, just new release newsletters.#YaOughtTo) 

This Week's Topic Made Me Laugh

That's a sucky title, but it's all that I've got in me today. I say that with a smile, though. I've been working really hard on copy edits while living in a house that's mid-remodel, so I'm just glad that I'm still holding it all together. 

But, yes. When I saw this week's topic, I literally laughed out loud. Should you speak your mind on social media regarding politics or keep your tongue? 

First--I have never kept my tongue when it comes to political injustices, and I never will.

That's what made me laugh.

Second--Silence is often a privilege. Being able to live in a mental and physical state where you don't have to speak out about politics or injustices is something that's not afforded to many. A little backlash about our political and social views is nothing compared to what marginalized people face daily. If we--the privileged--don't speak up, that puts the onus on those who are affected most by certain political agendas.

Do you know how hard that is?

I don't let my friends fight alone, and when old white men try to take away anyone's rights, yes, I'm going to be vocal as hell.

Third--Authors are real people. We have opinions. We hungrily seek out facts. And, we mirror the world around us, creating a reflection called Fiction. Literature is political, y'all. It always has been. And if readers follow me, they're going to know where I stand and therefore won't be surprised when they read my books. 

So that's that. I'm not silent, and I never will be.

We must always take sides. Neutrality helps the oppressor, never the victim. Silence encourages the tormentor, never the tormented. ~ Elie Wiesel

 

XOXO,

Talking too Much

This may come as a shock, but there’s a whole-ass human being behind this screen. A human with messy thoughts, ideas, beliefs, ideologies, ethics, and a whole bunch of flaws. This human also has wisely or unwisely decided that story telling is their method of making sense of the world and this life. That means putting waaaaay too much stuff in writing and then lobbing it out into the world. The open question this week is whether we as authors believe we should tone down our individual thoughts and opinions in pursuit of offending fewer potential readers and thus securing more robust book sales. 

For my part, Imma talk. I’m going to talk about everything and anything that crosses my mind or that matters to me. Politics. Cats. Religion. Cats. Beliefs. More cats. Thoughts. Feelings. Holy cats, ALL the emo. Will I lose sales over this? Probably. Do I care? Not in the least. Because I AM a whole-ass human being with that long list of stuff packed inside. AND IT ALL ENDS UP IN MY BOOKS, ANYWAY. I’m going to talk about all the things on socials because it’s truth in advertising. If you hate what I say on social media, you are not my audience. If I can’t be a sterling example, I aim to be a terrible, stern warning. I am perfectly okay with waving people off.

Every single one of my books is political. Every single one. Social justice is a major theme throughout every story I tell. If those things chap your hide, I am not your author. Straight up. I do no one any favors by staying silent to hide these facts. So, I leave money on the table. I’m foolishly comfortable with that because I do not want someone to buy one of my books and be subsequently enraged by the viewpoints and content. Those sales would lead to poor reviews. Poor reviews drag an author’s store.

Maybe I’m too enmeshed in the romance community because I’m all in for enthusiastic consent. I want readers who ache to read about all kinds and shapes of humans, aliens, love, adventure, danger, and good triumphing in the end. Mostly. I’d rather have ten people grinning over my socially awkward humor and occasionally macabre posts rushing out to buy my books than have 100 people blindly picking me up. Those 10 people are going to be much, much happier readers and that will leave me a much happier author.

Is Shouting into Void Worth Your Personal Safety

There's a luxury to being politically vocal, and it's seated in your perception of your personal safety.  It's one big reason why men dominate the discourse and feel entitled to highjack, derail, and weaponize it. They're not worried about what they say online following them offline. Those who do not identify as male do have to worry about that in the same way we have to worry about where and how we park in a public garage, how we have to have our keys in hand before we reach our destination, how we continually monitor the number, distance, and sobriety of men in our immediate surrounds. 

Because social media is intertwined with our offline lives, we expose too much personally-identifying information to the masses. Often without realizing it because we're being social. As authors, we're being social because we need to increase our visibility, because the more people who know about us, the more people who know about our books, the more books we'll sell. It's the closest we can get to a "sure thing" for sales.  

So what does that have to do with us being politically outspoken online? These days, political activism lights a beacon for those of nefarious intent. They suddenly have a reason to take a closer look at you and what you've posted. Do you live alone? Do you have a pet that might defend you or that might make you more accessible? Do you have routine days? A regular coffee shop habit? Do you reside in a small community where strangers might be noticed? What about a city where everyone is a stranger? Are you in the frequent company of others or are you a loner? Spouse? Children? What school do they attend? What do they look like? What are their social accounts? You didn't file for copyright of your works with your real name and address, did you? What about that required mailing address in the footer of your newsletter? Used a PO Box, but still in the same city? What about your property tax records, they wouldn't happen to be under your name or a family member's, would they?  

As states resume using vigilantes to police their neighbors and reestablish witchhunts in the 21 century with cash bounties, the threat to personal safety is going to get worse. Worrying about whether your political opinions will negatively impact your author brand is pointless if your life's been destroyed because you made a stand online. 

Now, you may scoff and think, "Wow, Debby Downer, way to go with the doomsday hysteria." That's fine. That's also a testament to your perception of your personal safety as well as your privilege. Good for you. That means you have a plan for dealing with online harassment, right? You're one of those authors whose day isn't ruined because of one bad review, let alone dozens, or hundreds, right? You're ready to invest in remedying the crashing of your online store/website? You're ready to be dropped by your agent/publisher based on manufactured drama (truthful or not)? You're solid on the steps you'll have to take if the harassment moves offline, right? You've brushed up on stalker laws...and what they don't protect against, right?

This isn't to say you ought to sit down, shut up, and take what's dealt to you. It's a reminder that as an author, you've put yourself in the public space--whether you've written one book that's sold ten copies, or written ten books that sell a few hundred thousand copies each--which makes you a more "interesting" target to those who want to make trouble. It only takes one asshat with a modicum of skills to rock you back on your heels. Are you emotionally, physically, and financially prepared for it? 

If, however, you are comfortable with your safety and feel you're at low risk for harassment, then by all means, drag the fools as politely or brazenly as suits you. Be a voice for those who cannot.  

Regardless of whether you get political online or not, ask yourself, is there a better, more effective way to advance your cause(s)? Does volunteering an hour a week offline do more good than tweeting an opinion? Sure, the former is more inconvenient for you, but it's also more impactful, isn't it?

While it's great and noble to organize and fight for a more perfect union, take a beat to figure out if shouting into the void is worth the risk to your safety...and the safety of those around you. The answer might be yes. Then again if it's no, there is no shame in holding back.

Social Media, Politics, and the New Etiquette

Our topic at the SFF Seven this week is "Social Media and politics: Should you speak your mind or keep your tongue?"

So, once upon a time, friends and neighbors, this used to be a subject for actual debate. Social media was new, the internet itself was new, and we had a lot of conversations that involved determining the etiquette of this new, virtual world. Especially where social media was concerned, there was a lot of advice-giving around establishing a persona/brand. Many of us first adopted social media as a way to gain viewers/readers. I joined Facebook and Twitter originally to funnel people into reading my newly created blog. So we treated social media as a kind of moving billboard for ourselves. 

Accordingly, we focused on creating a non-controversial, attractive persona/brand. We also took the longstanding holiday dinner etiquette of staying away from money, religion, and politics. It was the approach of someone who wanted to maintain family connection enough to hold their tongue for a few hours - and then depart to go live an unedited life after.

Well, a funny thing happened as the internet grew and more people adopted social media: it became a globally connected form of communication. News could be transmitted immediately, from people directly involved. Grassroots efforts became more effective than ever. It became more difficult to hide or suppress injustices. 

In ecology, we talk about the predator-prey cycle. If there are too many coyotes, they eat all the rabbits. Because there are no more rabbits, the coyotes die off and the population diminishes. With fewer coyotes around, the rabbit population bounces back - and so follows the coyote population. 

Well, those interested in perpetuating injustice, feeling thwarted by the power of the internet to drag their nasty business into the scorching light of social disapproval, countered by developing an elaborate misinformation effort. The internet and social media shared damaging information? Well, they would kill it by flooding social media with so much false and misleading information that people wouldn't be able to tell the difference.

And so the cycle continues.

I don't know if I'm a rabbit or a coyote - it could depend on the day - but I do know that the way I combat the flood of misinformation is by being authentic. I don't feel we have the luxury of presenting a bland persona to the online world. If we don't speak up, then we create a silence that allows other voices to dominate. We're not talking about a family dinner that lasts a few hours. This IS our lives, day in and day out. If we choose to hold our tongues in the name of seducing readers with a blandly non-offensive position, then we're choosing to live edited lives - and to allow the blowhards to dominate the conversation. We can't afford to hold our tongues, even for a few hours. 

Turns out, family dinners have gotten a lot more contentious, too. Frankly, I think that's a good thing. Harmony that comes from voices being silenced is no harmony at all. 

It takes more than a thimble to refill the well.

Everyone’s hit it, 

though some deny it, 

and once you’ve been bit, 

you won’t care a wit.

I saw it in corporate healthcare and I see it in my fellow creatives: BURNOUT. 

Burnout became the it word a few years ago and then quickly following came self-care. I saw it in corporate healthcare and I see it in creatives. No matter who’s experiencing it, it’s a hard thing to climb out of. Even for those of us who know what we have to do.

That thimble thing I put in the title? That’s real life right there. I’ve been through burnout that was compounded by my chronic illness. And I climbed out. It took a lot longer than I wanted it to, though now I know a few things NOT to do. 

I’ve done the relaxing. Check. But as Jeffe pointed out on Sunday, you can’t relax when you’re multitasking. Uncheck. 

Google burnout and you’ll find suggestions to read. Reading! Yay, my favorite pastime! Check. But, what do you do when your body is out of whack and you’re depressed? Depression robs the joy from the even the simplest things. Uncheck. 

Then, how about unplugging? Check. 

I’m not going to uncheck that one because I’ve learned that what I need when I’m at the bottom is to seriously unplug. When my well is bone-dry, I need to walk away from all the voices and opinions floating around the social. If I’m going to have a chance at a bucket, or even a cup, rather than a thimble…I need to get out where I can breathe and the only voice I hear is in the wind. 

To my fellow chronic disease sufferers, I know there are days where getting outside in the fresh air is insurmountable. I’m blessed to have a furry companion that pushes me, but there are still days it doesn’t happen. And that’s okay. If I beat myself up over it I’m going the wrong way. But, if I let it happen and just breathe, then I’ll get out the next day.

That’s how I start, by filling a thimble. I find some snow, or sunshine, or raindrops splashing into a puddle to stare at. And before I know it I’m listening to the birds and imagining what they’d be saying if there were fae walking beneath the branches.

Maybe this is why writing fantasy, in which there are always powerful trees, seems to come from my soul whereas writing science fiction is all brain-power entertainment. 

That’s how I keep going and how my thimble amount grows into a cup and then a bucket. Nothing fancy and it’s often frustrating and humbling, but that’s how life is. So, dear reader, how do you bounce back when your emotional/mental/physical well is empty? 

Emergency Refilling of the Well

For a lot of us - especially Romance writers - the stress of the last few weeks has been at best distracting and at worst devastating. That kind of emotional stress, on top of the holiday season, which can be emotionally draining for many people, can leave us with empty wells. So what do you do when you need to be creative, but the well is dry?

In other words, how do you even when you can't even?

Our quite timely topic at the SFF Seven this week (thanks to KA Krantz for creating the new topic calendar!) is "Refilling the well – what do you do to nourish your creative self, long term and in an emergency?"

Just Don't.

When you can't even, not trying to is a great option.

I'm always amused when self-care articles include taking a hot bath. Doesn't it seem like EVERY SINGLE ONE DOES??? And yet, the theory behind this is what counts. In the bathtub we are typically alone - usually you can even lock the door and there's the whole bathroom = privacy thing - and so we get expectation-free time. We can nap, read, count the tiles - I have one friend who has a TV over her tub where she watches Downton Abbey - or simply stare into space.

The point is taking time to do "nothing" is great for refilling the well. We're geared that way. So whether it's yoga (which allows thinking to bleed away), meditating (like yoga that way), tile-counting (a kind of meditation), taking a long walk (same), or whatever allows your mind to go blank, do that thing.

Read, Watch Movies, Listen to Music, Look at Art - One at a Time

When was the last time you listened to music and did *nothing* else? What's the longest time recently that you've read without stopping to do something else, like check your phone or the time? When you watch movies or binge a show, do you also check Twitter or do some sort of other task simultaneously? Try doing just the one thing and nothing else. If you are happier doing something with your hands, mindless tasks like knitting or needlework don't count as distractions. Just try practicing doing only one thing. I remember being a teenager and lying there just listening to an entire album. The closest I've come since is when I'm driving.

Studies have shown that when we multitask, we're actually rapidly switching our attention from one thing to the next, which is draining. It's not good for our mental health. So consume that favorite media - and do ONLY that. Going to a movie in a movie theater can be great for that, as you *can't* do anything else but watch the movie. (Seriously, you shouldn't be looking at your phone - it lights up and annoys everyone else.)

I'm lucky enough to live in a place with a vibrant art scene. Walking around galleries and looking at art is something that makes it difficult for me to multitask - especially if I keep my phone in my bag! - and it fills my personal creative well. Museums are great for this, too, or even art books with wonderful paintings and photographs.

Unplug

It's okay to walk away from the Internet. The FOMO (Fear of Missing Out) can be strong, but time away can really help to cool the fires of urgency. In many ways, social media has become like the 24/7 news shows - after about thirty minutes, everything has been said and goes on repeat. It's almost impossible these days to really miss out on anything because someone is always out there ready to rehash and analyze. Go unplug. This comes back to the Just Don't. Go to a lake with no cell service, or take a walk and leave your phone behind. Set aside one day a week where you don't turn on the computer and you turn off your data plan.

These are all great for long-term maintenance, and all things that I do. But what about in an emergency, when things hit a crisis point?

I do these things too, just more consciously. I make myself turn things off and I walk away. Looking at pretty pictures or nature goes a long way toward grounding myself again.

But if you all have suggestions for emergency well-refilling/stress chilling, I'd love to hear suggestions!

Keeping Up with Social Media

On any given week, you can run across videos or blog posts or Twitter threads by someone laying out the dangers of social media (without any hint of irony over the fact that they're using social media to make their argument). Whether is someone like Cal Newport with Deep Work pointing out that our brains need empty tracts of time in which to ruminate and to think, or some guru du jour pointing out that social media is stealing your most creative self by filling you full of algorithm-curated images and ideas designed to keep you scrolling for more.

It may be true that social media can have a negative impact on our mental health and it seems to feed FOMO - fear of missing out. But in a world were technology is designed to solve problems (albeit problems you maybe didn't know you had) social media, appropriately handled, has its uses.

1. Connection - technology has given me the power to have friends in places I have never been and where I am likely to never get to go. Yet we swap stories, recipes, and care about what's happening in one another's lives.
2. Tribe - social media brought me to my tribes - the people whose priorities and concerns match my own. Social media allows me access to those families that would otherwise be denied. Those of you young enough to have never lived in a world without internet, let me say it's damned alienating. Social media is a gift that gives you back some small measure of validation by hooking you up with other people who relate to your lived experience. Granted. We're seeing the down side of that as social media platforms count the cost of giving White Nationalists safe places to radicalize. It's also giving voice to the resistance and to calls for political action.
3. Conversation - at it's best, social media gives us a few moments out of every day to engage in conversations that have the power to change our view of the world or of ourselves.

So how to keep up?

First, decide if it matters to you. Are you indulging in FOMO? Or do you genuinely have an unmet need that technology might be able to fill? Make certain to count the cost of privacy loss as you're evaluating. Be aware that you're nothing but a data point to be bought, sold, and tracked. Your political leanings are absolutely inferred whether you banish all political content or not. Factor that into your decisions.
Second, listen to kids, especially teenagers and twenty-somethings. Keep your ears open in the coffee shops. You'll hear what apps and platforms people are using. Then search on 'em. Want to know how to master something? Search YouTube. I swear to you there are How-To videos on THE most arcane subjects.
Third, ask questions of social media. Search for the demographics of the places you hang out. Know that Facebook caters to an older crowd. Twitter is slightly younger. Quora seems to have a good mix of ages and knowledge bases. But once you know that, you can ask what new stuff is getting used - are teens still on WhatsApp? Or have they moved on? You'll get answers from their parents, and from the teens themselves.
Four, check out the technology blogsites. Most of them write mostly about computer science and robotics, but you will still find articles about new social media platforms, usually with solid run downs of the pros and cons of each. Sometimes they even include demographics.

As always. Keep in mind that you use social media. Don't let it use you.

Social Media and Bad Apples

It's an odd week to talk about social media trends and changes in light of (yet another) round of mass shootings by young white men in the US because the one thing social media does really well is rally for a cause...whether that cause is a good thing or a bad thing is quixotic and often in the eye of the beholder. The sad truth of human behavior is where there are many gathered, so too will the bad apples gather to spread their rot.

In a tiny flicker of hope for humanity, while mainstream social media is rightly outraged at US federal ineptitude, the CEO of the company providing website security for an alt-right group encouraging community violence yanked their support, thus forcing the hate group to join their kith on a different provider, who then had their services yanked in a beautiful move called "deplatforming." TechCrunch has a great article on how it went down and how much privately-owned companies actually can control (contrary to what Zuck or Jack want Congress to believe).

Speaking of those big companies, it seems like every week we have another example of their flagrant privacy abuses enabled by revenue-blinders that allow them to ignore the ethical, social, political, and community impacts of pay-to-play participants. A year away from our next Big Election, and we're no closer to ending the dissemination of Propaganda that misinforms the public and sways their opinion all the way to the voting booth. Because the majority of lawmakers don't understand the technology, they're incapable of crafting legislation that protects the citizenry rather than the corporation. They're willfully passing the buck on blocking foreign interference because of rampant corruption.

An entirely different and unrelated kerfuffle is happening on Artist Twitter wherein mainstream social platforms are casting out artists' babies with the TOS revision bathwater. The artists are looking for a new home to connect with other artists around the globe where their art is copyright protected and interaction spaces are coupled with strong individual empowerment tools. Seems like a simple request, and yet...

When will any of this change? When will we see the next-gen of Twitter, Facebook, Snapchat, etc?  When there's an evolution in technology with mainstream adoption. My money's on VR, think Ender's Game. When will regulations change to protect the individual? When corporations are no longer counted as citizens and when Congress is no longer for sale--aka, not in my lifetime. Alas.

Now, this grumpy old broad is going to go write a chapter or two about overthrowing the {fictional} government...

Keeping Up with the Virtual Joneses

I just returned from a week with my family on Lake Coeur d'Alene. So lovely and relaxing! During some conversation, I mentioned Ed Sheeran, and my aunt - who'd never heard of him - asked me how I kept up on discovering new music.

It was an interesting question, and one I had to think about. Finally I said that I see a lot of recommendations on Twitter. Instagram, too. People share Spotify lists or post YouTube videos. She nodded a little at my answer, clearly a bit daunted at the prospect of emulating me there. So, I sent her two Ed Sheeran albums for her birthday.

Coincidentally enough, our topic at the SFF Seven this week is "Keeping up with trends and changes in social media." Not an easy thing to do for any of us.

It's true, in fact, of most technology. As a member of the generation that transitioned in high school and college from typewriters to word processors, I'm keenly aware of how keeping up with advances in computer technology poses greater challenges for me every year. It's a simple factor of aging that learning new tricks gets more difficult, and it seems to be true of tech that it morphs rapidly.

Also, as with slang and other forms of social interaction, social media changes even more rapidly. The youth drive the "in" form of communication - and the older generations struggle to keep up.

The good news is, I firmly believe that keeping up with trends and changes in social media helps to keep us mentally youthful. It's good to learn new things, and communicating with those younger than we are helps to keep us involved in the world. But HOW to do that?

My advice for that is the same as with all social media: pick and choose.

When you hear someone talk about something cool they saw on some social medium, go check it out. Ruthlessly control what you see - pick and choose whose timelines or accounts you follow - and then play with it. Try to resurrect that feeling of youthful exploration.

Make it fun! After all, the second rule of social media is: If it's not fun for you, don't do it.

And it's okay if something that starts out fun stops being fun after a while. I'd really love for XKCD to do a graphic of the social media life cycle. First you find a new-to-you one, you play with it, gain a following, then creepy men send you anonymous messages. Brought to you by the person who thought Instagram was a safe space and is now receiving creepster messages. *sigh*

BUT... that's a minor part of things. Inevitable as death and taxes, it seems.

Another trick is to absolutely engage with younger people and manipulate them into helping your geezer self. It requires having no shame. I recently cornered a young writer in a bar and made him show me how to do Instagram stories. He was awesome about it.

Remember: learning something new is good for our brains! And having fun doing it makes all the difference.