Tik Tok Trends - use 'em or lose 'em?

 

Photo by Thought Catalog on Unsplash

Tik Tok doesn't come naturally to me, as our other SFF 7 authors have also noted for them. But in the last year or so I've been trying to connect with readers on the app--because there are millions of readers on BookTok looking for their next read.

Just as readers go to Amazon to buy books, so readers flock to TikTok to discuss books. They're talking about their latest read, showing off their TBR list, and sharing funny trends and memes that have bookish content. Who wouldn't want to join in on the fun?

Well, introverted authors, or authors using pen names, might not love having to show their faces. Also, it can be challenging for those of us who are over the age of 25 to keep up with the fast pace of the trends. And there are so many users generating content that it is not easy to go viral without devoting a great deal of time and effort into the app.

Some authors seek a formula for success: use these words in your caption, make a book-flip-only account, post x number of times a day. The algorithm has its own mind, though, and what works for one author won't work for you. Although there is no single way to succeed, there are many ways to engage readers on the app. Trends can be a fun way to do this. 

When I started, I found BookTok follow parties were a great way to find like-minded readers and grow your following. The BookTokers I follow use simple and elaborate posts--some take no time to create and others can take hours. I've tried some of the easy kinds of posts that many BookTokers do: Meet the BookToker, Book Challenges, book flips, and book stacks, for example. Most of them can be done with a stack of books or even a single book. Others need you to stand and point, or lip sync to a sound. It takes time, but some authors say this time can be worthwhile to gain a larger following. It's rewarding to make short-form content--so different from novels!--and this creative outlet can provide more immediate gratification than book-writing does.

I'll never be someone who sets a trend, but it can be fun to participate in the community. There are lots of BookTok sounds you can find if you search "booktook trends" that can provide you with ideas. I've only dabbled in using costumes for posts, but I would love to do this more. These are more involved and I don't have the time while I'm teaching. Summer would be a good opportunity to experiment.

Proper BookTokers have a lovely full wall of books, but this isn't a requirement for everyone. TikTok doesn't want everyone to look and be perfect, it prefers authenticity and informal or spontaneous posts (even though many influencers devote a great deal of time to their posts). This approach is appealing to me. Sometimes I feel too chaotic and messy for Instagram, so showing more of my real self on TikTok seems more natural. I'm still getting comfortable onscreen and I haven't found my niche yet, but I've learned to focus on having fun and making connections rather than trying to make the perfect viral post.

Striking Social Gold

Oh trends, what fickle things they are. 

If that sentence doesn’t tell you where I stand…then I guess I need to elaborate. This week we’re talking about TikTok. Technically we’re talking about Tick-Tock trends, Jeffe decided to keep the typo and I kinda like it. 

I also like what Jeffe said: only do the kind of social media you enjoy. I’m paraphrasing, so check out her post for the direct quote AND you’ll see some gorgeous book covers! But back to that author social media stuff. If you don’t enjoy it then you’re not going to do it well. Or often enough. Which means it’ll be difficult to reach readers through it. 

Videos aren’t my creative outlet, so TikTok doesn’t appeal to me. Yes, I get sucked into watching the feed on Instagram, who doesn't, but I limit the amount of time I spend on there. As for TikTok, I long ago decided if I’m not actively participating by posting my own content on a social, I’m not going to spend my time using. So this week’s topic got me curious about the positives that surround trends, specifically BookTok.

There have been a number of books that began as a concept or gainted a pre-pub following on BookTok take off successfully. One that I read and thoroughly enjoyed was Assistant to the Villain. There have been others I DNF’d. I didn't know Assistant to the Villain or the ones I DNF'd were BookTok books until after I'd read them and some because I looked up BookTok books to write this and found out their origin. Maybe I haven’t read enough BookTok-spurred stories, but I don’t feel they’re any better or worse than books I find in other ways. However, I acknowledge it’s a new avenue to reach publication and readers. 

It’s sort of like BookTok is the new Twitter-fest for books. #pitmad and #pitchwars were golden opportunities for savvy writers to craft 35 word hooks for their books. I know authors who landed publishing contracts that way. It was exciting and thrilling—the Twitter pitch-fests ushered in a new way to connect authors with agents online. It blew attending conferences in person for pitch sessions out of the water. Twitter provided authors a way to find publishing contracts and/or promote books from the comfort of their own homes—pantless! I'm sure there was a small percentage of people who were pantless. It seems to be a thing people crow about. 

What it really boils down to is our social media usage evolved and so did the way writers use it. And it’s not going to stop changing.

There will be another new social that people glom to and authors will find a way to sell their books and book ideas with it. And after that new shiny there’ll be another, and another. So it really goes back to: make sure you have fun with whichever social you choose. (if you read between the lines it says: don’t do them all, you’ll burn out) If you’re one of the lucky ones and you find an open door on a social—congrats! And I hope you remember what it was like when all you had were dreams and reach a hand back for someone else when you’re able. 

Trendy? Eh, no.

 This Week's Topic: Tik-Tok Trends: Have I Tried Any Reading or Writing Trends?

Oh, y'all, no. Not even when I was in middle school--when being fashionable was a social life or death necessity--was I trendy. These days, I'm vaguely aware of what's what, and even then only the hype in my genre. I'm aware of the Fourth Wing phenomenon and the rise of Romantasy as a marketing category (romantic fantasy and fantasy romance have always existed, it's just that Publishing didn't want to acknowledge it, because ewwww Romance cooties! {eyeroll})

As a reader, I'm interested in the on dit because big sales numbers means the gatekeepers will shepherd some really good books that were previously rejected because "there wasn't a market for that." Admittedly, I usually wait for the second or third wave of the trend, so I reap the benefit of the hidden gems finally getting their due.

As a writer, I pay attention to trends for the sake of my advertising but not for my creative process. I don't write fast enough to release to an ephemeral trend. Ah, if only!

As for using Tik-Tok itself, that'd be a hard nope. Ain't nobody needing to see the disastrophe on this side of the screen.

New Covers for Sorcerous Moons!

 Our topic at the SFF Seven this week is "Tick-Tock trends—have you tried any reading or writing trends?" 

I'm leaving in the misspelling, just so you get how clueless we are. ~ Shakes cane at kids on lawn ~

Regarding TikTok - lol! - a social media property that originated in China, no, I don't follow or attempt the trends. I sometimes feel like I should. I do have a TikTok account - https://www.tiktok.com/@jeffe_kennedy - and I even have over a thousand followers there, even though I almost never post anything. The followers are due to very kind and generous fellow authors who do the Tiks and Toks better than I do. (Shout out to Vela Roth and Lisette Marshall!)

So, I know that I really should post to TikTok, and I sometimes think about it, and even occasionally do it. But I also remind myself of advice I've been giving since the beginning of social media, which is that you "should" do only the kind you enjoy doing. Social media is social and if you're hating it and faking being social and happy and fun, it shows. 

Therefore, instead of discussing reader trends or writing trends or TikTok dances, I'm going to share these beautiful new covers for my complete, six-book Sorcerous Moons series!!! The spine design with all six together is so gorgeous even Taylor is gasping in admiration! The print editions can be ordered via my website store or the usual retailers. 

The Future of SFF is a Reaction to Current Real World Events

Where is SFF headed? I think we're going to continue to see more stories rooted in non-western cultures. I think we're going to see more robust casts where the straight white guy is the token (and not as the Great White Savior). I don't think diverse stories are a passing fad, rather they're a change in consumer demand encouraged by Hollywood making consumers aware that representative entertainment is available to the mainstream.

I think as long as real-world politics is shit, that'll the demand for HEA in SFF is going to increase; that includes breaking grimdark's stranglehold on the bestseller lists and waning popularity of irredeemable anti-heroes. I think there will be an uptick in mass-anarchy themes, where the quests change a nation rather than bestow individual glory. I also think humorists are going to come back to SFF to shine a shaming light on the corruption and frustrations of the real world.

I'm looking forward to all of it, as a reader and a writer.

Since I suck at prognosticating, here's my wish list instead.

Predicting trends in the writing biz? Me? Oh dear, I’m afraid I’m the last person you’ll want to consult for prognostications. I kind of fail at them.

Back in the querying stage, I did a crudton of research on the market: what was selling, who was selling it, who was writing it, how they were selling it, what the covers looked like, what movies or television shows were sort of like the stuff that was selling. Even that crudton was barely a crumb on the surface of this gigantic, seaming pile of…er, research you can do. And people were there all along the way, advising me to research more, know more, learn more. Ack!

In the end, I learned that I was basically Jon Snow. I knew nothing.

I signed with an agent three years ago, and holy hell has the book business changed since then. No one predicted the convulsion our industry has endured, and I honestly don’t believe anyone has a clear handle on where it’s headed from here. We think trends are toward more optimistic, fluffy stuff. But tomorrow’s news story stands a good chance of yanking the stuffing right out of us. Alternately, if we go dark and current events go darker, I can’t imagine readers are going to follow us down into the pit of despair. And bless them for not.

So since I’m failing so completely to predict, how about I wish instead? That's what futuristic fictioneers do, after all: we build a world to our own spec. And if I were building the near future of the publishing biz, here are a few trends I would like to see:

• More characters of color. Not just because representation matters (though it definitely does), but also because that's the way the world looks. Humans are a wonderfully, wildly diverse lot.
• A resurgence of cyberpunk or more specifically, post-cyberpunk (e.g., Neal Stephenson’s Snow Crash). Technology is eating us alive right now in the real world, so fiction where we pwn that stuff would be empowering.
• Gay characters who exist in stories that aren’t about gayness. You know, where they’re just people, peopling. 
• A retreat from trope-stuffing. One or two are fine, but commercial fiction has become overloaded with tropes, and the stories suffer from this bloat. At least we writer types should seek to invert or turn a few tropes sideways. 
• Less mocking. Mockery isn’t funny, and I’m tired of reading books where “comedy” occurs at the expense of someone else. 
• Consent. So much consent. Consent on every page. Heck, a whole cast of characters who are oh-yeah, all-in enthusiastic about the sexytimes. 
• On a related note, I would like the word “mine” in a romantic context to become archaic usage. People don’t belong to each other and are not objects to be won. 
• Actually, instead of stories about horrible characters doing horrible things to each other, how about some books about good people doing awesome things for each other? 
• I mean, if you need stakes and stuff, they can always save the world. I’m so over being told that I as a reader like to see characters making poor life decisions. I don’t. 
• Oh! And this: a gory, blood-spattered, 'bout-time end to cliffhangers.

Yeah. I feel better now. Probably haven't predicted anything at all, but I definitely feel better. How about you? You got anything specific you'd like to show up on your to-be-read pile? 

What Lies Ahead? Jeffe's Five Predictions

A panorama of Santa Rosa Lake, New Mexico (and surrounds).

Our topic at the SFF Seven this week is Trend Change: What shifts in the world of writing are you noticing? (Craft, Sales, Publishing, Tech, etc.)

Here's my five!

1. Craft

I think we're going to be seeing greater emphasis on craft. Following the market glut of frequent sequels and stuffed books created for Kindle Unlimited bait, I see readers growing more discerning about looking for the "good stuff." Self-publishing has aged into being an almost universally recognized publishing choice - but with that has come decreased tolerance for anyone doing it on the cheap. There's no excuse for slapped-together covers and poorly edited or formatted books, not when so many authors are putting out books indistinguishable from traditionally published ones. With more and more self-published books reaching award-nomination notice, craft will again become a key quality in a story, rather than low price point or shock value.

2. Sales

We all saw sales take a major nosedive with the 2016 election and ensuing dumpster fire in the US. Thankfully that seems to be rebounding. At least for sales of self-published books, and for those that meet a reasonable quality standard. I'm hopeful that the Amazon sweeps to clear out KU scammers will help restore discoverability of books so that readers are actually seeing relevant books.

3. Publishing

Traditional publishers have been offering fewer contracts for straight-up romance and I think that will continue to decline. Self-publishing and digital publishers like Amazon's Montlake imprint have created a glut of inexpensive romance books so that traditional publishers are simply not seeing the profit margins on the genre that they used to. On the other hand, I think traditional publishers are more and more excited about other genres with romance elements.

4. Tech

I'm wondering how many indie and hybrid authors will start moving to selling books directly from their own websites. The tech is there, as is the incentive to diversify from Amazon. I'm looking at doing this myself.

5. Etc.

We may have passed the self-publishing gold rush boom - but we're also emerging from the bust. Things are beginning to level out and a LOT of authors are establishing relatively stable incomes from hybrid efforts. Traditional publishers are recognizing that their authors will be also self-publishing and they're accommodating those efforts in contracts and in promotions.

I expect things to continue to improve for authors, which means all you readers should be golden!