Author drama - is it idiocy or a PR campaign?

 

Idiocy. There, I've said it. When an author (or anyone, for that matter) creates drama for any purpose, PR or otherwise, I question their sanity.

Drama might seem fun, entertaining and diverting, but someone always ends up getting hurt. As the person creating the drama, there's a good chance it'll be you. Or you and others. So, if you create drama to create sales, sure, go have a party if that’s what you need, but remember, it says a lot about you (and money doesn't make you happy … although, it will buy you the therapy you’re going to need).

I guess it might be a good idea to lay out some of the drama found in authoring circles. In my limited experience - because I actively try to stay out of it - author drama includes:

• Using trigger warnings as a marketing tool

• Picking an argument with a reader or other author online

• Making a public plagiarism accusation

• Piling on in controversial topics that are trending, especially regarding big name authors, to gain exposure, or just for fun

And while we're on the topic of piling on, for me, that's the one that makes it all so deplorable (and a 

horrible time sink). Others will jump aboard the drama train, because, well, who doesn't love a bit of gossip? Especially when it's to do with someone we’ve seen in a video once or twice, but don't know, so if we talk shit about them on the internet, it doesn't really matter. I've never actually read the book we're all slamming, but who cares? I can feel the buzz … the endorphin release … for I am part of the mob, and we are righteous in our cancel culture. Ooh, what fun.

But the thing is, those people that you kinda know, but don’t know? They may have done absolutely nothing to put themselves in the fray. And regardless of how outwardly rich, or successful, or self-confident a person may appear to be, nothing about their composition as a human changed when they became famous, their book began to sell, or the numbers in their bank balance increased. They too get that gut-punch feeling when their world falls apart. They too wonder if that dress makes their ass look the size of a small continent. Everyone goes on the internet, and, shockingly, success is not a barrier against … well … anything really. And nor is confidence a shield. Not that it’s only successful and confident people who get caught up in the drama (I’m looking at you, people who forced a teenaged girl off TikTok because she dared to publish a harmony some deemed ‘an abomination’. I actually quite liked it).

Don't get me wrong, PR is a key part of being an author. The market is crowded, and it's a tough business to be in. Authors have to put themselves out there and seek opportunities to find readers, and sometimes it’s hard to know where to draw the line. But sinking into the quagmire of attacking another human being on the internet is, if you ask me, less authoring, and more mean-kids-in-the-playground.

Even if it starts small, drama is impossible to control. Once something's out there, it's out there, and often takes on a life of its own. Which is what you want, if you're using drama for PR purposes. But it will have unintended consequences, and people will get hurt. Alas, drama has become the norm for so many, from politicians and celebrities, to corporations, journalists, and influencers. But just because everyone's doing it, does not mean it's right. 

HR Moore writes escapist fantasy with dangerous politics and swoon-worthy romance. She’s known for pacy writing, plot twists, and heroines who take no prisoners … and she loves a cliffhanger. HR also started FaRoFeb (Fantasy Romance February), a community for readers and authors to elevate and celebrate the fantasy romance genre. 

You can connect with HR Moore here: https://linktr.ee/hrmoore

Taking a Break from Drama

 Funny that we should be writing about author drama this week. Because you'll note that I've been a no-show for a few trips around the ole blog cycle. I'd like to think I had a good reason - but I suspect that's how most author drama starts. With the best of intentions. >>Peers at Twitter. Okay. Maybe not. 

 Anyway - I bailed because I went to Ireland.So accept this writerly drama in the form of a few photos:

This is the Abbey at Cong. 7th Century. Lovely old ruin with a familiar story. Everything was going along just fine for the monks living here until the Vikings landed and started killing everyone and taking their stuff.

    This is at Dún Aonghasa on Inis More in the Aran Islands. It's an old        ring fort overlooking the Atlantic Ocean. That cliff I'm sitting on goes        100 feet down to crashing waves - but I swear I am NOT sitting on the         edge of  the world. There was another sizeable slab of stone under my     feet.

 This is Galway. Lovely little city. It is the oldest port in Ireland. There are buildings still standing and in use that were built in medieval times. Recent archeological investigation discovered 12th century castle ruins just beneath the shopping district. Many of the businesses have put plexiglass into the floors to expose a bit of the history. The streets in Galway are startlingly narrow. Because the city is medieval in design, the roads were built for horse and buggy rather than cars. Houses and shops stand right up at the edge of the roads. Two buses meeting and trying to pass can be an adrenaline rush.

This is just an short snippet of the River Corrib in Galway.

Life is difficult, but you don't have to make it worse

 This week we’re talking about author drama: is it idiocy or a PR campaign. And I’ve gotta say, I’m part of an incredibly smart group of authors. Check out their posts, there’s some great advice on how to avoid and extract yourself from amped up situations. 

Me, I avoid drama. It’s bad for the health. I much prefer to stay zen and be supportive. Life isn’t always easy, but that doesn’t mean you have to invite negativity. I looked up drama quotes and this one from Anita Renfroe (who I guess is an author, I might have to check out one of her books) was perfect: 

I hope you have a lovely weekend and enjoy my fellow SFF Seveners’ posts! 

When You're Caught in Author Drama: 3 Steps for Extracting Yourself

Monsoon rains in New Mexico bring green green green! 

Our topic at the SFF Seven this week concerns Author Drama. We're asking specifically if we think it's idiocy or a PR campaign.

So far the opinions this week have run to proclaiming it unwise at best and idiocy at the baseline. I don't disagree. I'm not much for drama in any aspect of my life, so I go to lengths to avoid it. Those of you who've followed me for a long time know I'm all about balance, that - as a practicing Taoist - I'm forever seeking the middle path and a place of equanimity. 

That said, sometimes the drama finds you. 

As with all of life, we are walking a fine line with author promotion. We put our books out there, and we put our SELVES out there, because the author is the brand that readers follow. When we post photos of our lives, our likes, our pithy observations, and so forth, we are doing it because we WANT attention, right? If nothing else, we've been trained by social media to court those clicks and likes and followers, in the hopes that they translate to book sales and readers. 

But we only want positive attention! you might say. Well, yes. Still, there's always the chance that a bid for attention can go too far and tip over into negative attention. These things aren't always controllable. When I see the latest kerfuffle and readers lining up on sides, it's easy for me to sit back and feel smug that they're not yelling about ME. I also have to be honest about myself and realize that they're not talking about me either. It's easy to declaim drama when you're not noticed at all.

What' most important to remember is: most authors who find themselves mid-drama did not intend to incite that level of reaction. What's happened is they handled it badly. They don't have the professionalism, the emotional maturity, the support network, the sheer ability to control themselves, to back away.

That's what it takes. The common wisdom holds, should you find yourself propelled into drama:

1) Step away

No matter what anyone says, you are not required to respond immediately. It's almost always better if you don't  respond until things have cooled. This includes not looking at what people are saying.

2) Apologize

Don't entrench. Don't argue. Don't try to convince everyone that you really are a Good Person™. If you don't know how to craft a good apology (which admits being wrong, makes no excuses, and includes real resolve to change), get help with it. 

3) Don't fan the flames

Resist the urge to respond further. Stick to your statement and apology. Don't succumb to the lure of attention by stoking it just a little more. Actually do the work to correct what you did to upset people.

What happens with some Author Drama cases is that the person in question becomes so enticed by the attention that it all feels good. In extreme cases, it becomes their brand. It's a choice, but not always one that serves the books and the storytelling.

Bitcher Beware

 

Author Drama:  Idiocy or PR Campaign?

There are very, very few good reasons to raise a stink in public. When authors (or anyone in the public space) manufacture drama in order to get attention, they are proving themselves to have the emotional maturity of a toddler. It flies in the face of the governing principle of Don't Be a Dick. 9 times out of 10, the backlash earns curiosity clicks for an immediate gain but destroys any long-term benefits. If the plan is to be a career author (ie, more than one book) then showing your ass is the absolute worst strategy. 

When is it okay to get your open-mic gripe on? When issuing a public caution and you have the receipts to back it up. If you don't have the latter, don't engage in the former. Also, take a page from the School of Comedy, in which punching up is okay when you're calling out authority or using rhetoric to dismantle power structures. Don't punch down. That makes you a bully. 

What's an example of good drama? Fighting for your rights against a corporation or abusive business (E.g.: #DisneyMustPay or #AudibleGate). Again, you must have the receipts or you open yourself to legal problems around defamation. 

If you're defaming individuals on social media purely for the clicks or because your response to a perceived slight is a scorched-earth policy, congratulations, you're a cyberbully and subject to criminal prosecution.

In our litigious society, it's Bitcher Beware.