Seven Pros and Cons of Trad vs Indie

The last of the light on the longest day of the year - on a hot and still summer evening.

Our topic at the SFF Seven this week is the pros and cons of traditional publishing versus self-publishing. I feel pretty well positioned to compare and contrast the two methods (broadly – there are a lot of subsets and gray areas) of publishing books because I’m solidly hybrid. In 2016, my income was 40%/60% traditional/self-publishing; in 2017, it was the reverse proportion. So here’s a handy table to consider the pros and cons of the two approaches and I’ll discuss below.

	Traditional	Self-Publishing
Money	Handled for you	Handle it all yourself
Cover Design	No control	Have to decide
Team	Lots of people invested	Build your own
Publication Schedule	No control	Much more control
Quality	Lots of help (theoretically)	On your own
Marketing	Crapshoot	Expensive
Validation	Built in	Active community

Money

The first and most obvious difference between traditional and self-publishing is that with the latter you have to front your own money. And believe me, to self-publish well, you must invest in it. Doing it on the cheap is possible, but it always shows. If nothing else, pay for editing.

But there are other aspects to the money that aren’t so obvious. With traditional publishing, the house does all the accounting and cuts you a check (or, more likely, direct deposit). Depending on their system, payments can range from monthly to annual. With self-publishing, most retailers pay monthly, but it’s up to you to track and verify the financials. On the plus side, you get a bigger cut (which helps counter-balance that investment) and you can see all the numbers. On the con side, keeping accurate track of the financials can take a lot of time. Basically you become your own accounting department.

Cover Design

Another obvious difference with self-publishing is that you “get” to choose your own cover. With traditional publishing there’s vanishingly small opportunity for input. Some authors love this aspect. Me, not so much. I’m better at it now, as I have a better idea of what I like, but I can’t afford the cover artists my publishers can. While sometimes I don’t like the trad covers they give me, there is something restful about not having to angst over that aspect.

Team

A considerable pro to traditional publishing is having a whole team of people invested in your book. This is really wonderful to have. From your agent to your editor to the production and marketing team to the librarians and booksellers, all of these people make a living by loving your books and selling them. That’s an amazing support network. With self-publishing, you can build your own team. That takes time so it can feel like being a lone ranger. Also, with many of the folks on your self-publishing team being essentially contract workers—paid by the job—there’s less long-term investment in the process.

Publication Schedule

For me this is one of the biggest drawbacks of traditional publishing: not being able to control my release schedule. I end up having to work around those dates. In some ways they provide external structure, but when it’s a terrible release date, that can be frustrating.

Quality

With self-publishing, the quality of the final product is entirely up to you. The people you hire, and how much you pay them, are critical to that quality. It used to be that traditional publishing came with a guarantee of quality. Theoretically only the best books made it through the filters to be pitched and bought, then professional editors worked on the books. With cutbacks in traditional publishing, I’m seeing a lot of editors only acquiring books and spending minimal time on giving content feedback. This is one of the biggest value-adds of traditional publishing, working with a career editor to make the story the very best it can be. Copy editing is pretty straightforward and you can hire people to make sure word choice, grammar and punctuation are correct. Finding an editor who can refine a story is priceless. I’ve been disappointed to see some editors at traditional houses punting on this aspect and to me it’s one of the biggest reasons to go indie. If my books aren’t being edited, I might as well pay an editor.

Marketing

Either way, you’re going to have to do your own promo. The question is how much. With traditional publishing, how much they put into marketing varies on dozens if not hundreds of factors. A lot depends on the publicist you draw. I’ve had books receive a lot of marketing and others receive practically nil. With self-publishing, you’ll find lots of people swearing by various ads—pretty much all of which you can do as a traditional author, too, if you’re so inclined—but how much you’re willing to do, and spend, is a personal choice.

Validation

There are active communities and networks that support self-publishing authors. Many readers will read only self-published books. Of course, many readers refuse to read self-published books. While this is changing over time, traditional publishing still has most of the cachet. Publishing a book with a house, especially one of the Big Five, brings a network of validation that can be amazing. (Though it’s not guaranteed.) The house might get Big Name Authors to blurb the book and give it buzz. There’s a more direct pipeline to review notices, awards nominations, bookstores, and venues like book festivals. With self-publishing this can feel like an uphill battle still.

Any questions? Thoughts? Stuff I missed???

Who Teaches the Teachers

Happy First Full Day of Summer, northern hemisphere folks. Welcome to winter, southern hemisphere folks.

If anyone wonders whether it is possible to consume too much watermelon whilst celebrating the arrival of summer, the answer is an unreserved yes. Blarg. But hey. One of the perks of Florida. Real watermelon - I mean the huge monsters the size of a toddler. As heavy. And with seeds. The local Mennonite communities farm them and sell them in produce stands all up and down the Tamiami Trail. The melons are sweet and juicy and messy.

And when you have just a little too much, they're a massive stomach ache. But hey! Lycopene. That's my story. I'm sticking to it and I'll likely repeat it tomorrow cause one massive melon between two people means lots of watermelon in the fridge.

When I asked this week's question - How do you level up your writing skills - I may have phrased it badly. It was supposed to garner a resource list of who we all go to in order to learn our craft. I mean, we're all of us here at different stages in our careers. And I like to ask people a few rungs ahead of me on the trail who they learn from. Because if I start studying those people NOW, I'll be challenging my craft and skills all the sooner.  And it really was a CRAFT question, not a marketing question. The internet if rife with people wanting your cash so they can teach you how to sell millions of books, but hurry, this offer ends soon!

Here's my list:
RWA chapter meetings and workshops - these were I learned the basics and it's an amazing place to start.
Critique groups - a healthy crit group brings everyone in it up because you learn from one another's mistakes. I adore the two I have.
Beta readers - beta readers are worth their weight in gold because these are the people who will call you out when you cheat the story or the characters or the reader with lazy writing.
Craft books - doesn't matter which ones. Just start. I try to work through three a year. Doesn't matter who wrote 'em. Doesn't matter if I think I'll hate the book(s). Someone else's take on how a story goes together forces me to stay conscious about what I do. Some days, I think this may not be a good thing. Analysis paralysis is a thing that exists and it's vital to strike a balance between learning new stuff and making yourself nuts. Author know thyself.
Fiction books - readreadreadread. Read for enjoyment. For the sheer pleasure of it. Because as you do, you're learning. I love finding a book that sucks me through beginning to end and then I sit there, frowning, going 'Wait. What the hell just happened there? How'd the author DO that??' I may read the book again to see if I can pick up pointers. Or I may simply move on, secure in the knowledge that no matter what, I learned more about story and character by reading the book.
Paid Classes - this is very much a buyer beware thing. First. You have to have the cash. But suppose you do. All I can suggest is that you follow your interests. What sounds intriguing to you from a writing class standpoint? I will admit to having had mixed results here. Some classes didn't sound interesting and then blew me away with all I don't know. BUT. Whenever you take a class, you learn something - even if what you learn is that what you just paid for isn't for you. It's knowledge. And no one can take that from you. That said, I do NOT think you have to go to paid classes to learn to write. Or even to skill up your writing.

The single best means of skilling up writing is by writing - especially if you take on writing you don't think you're good enough to attempt yet. Keeping one toe over the 'this is comfy' line is a sure way to stretch and grow as a writer.

Which leads me to the greatest teacher of all: Failure. If you can stand one last gaming reference, this is from World of Warcraft when I had a guild leader say: If you aren't failing, you aren't trying hard enough.

So come on into the trenches with me. I'm plowing headlong into failing as hard and as spectacularly as possible.

How to Level Up

This week's question is, how do you level up as a writer?  And that's a really good question.  For me, the big answer is by lifting EVERYONE up.  The rising tide raises all boats.

That means being a mentor for up and coming authors.  That means being a champion for new books when they come out.  That means, when you're climbing over the wall, you reach back and take the hand of the person behind you.

So, I strive to do a few things: I try to treat every hopeful professional writer like the thing they are working on is the thing that will be their first sale.  I try to treat every struggling professional like their next thing is their big breakout.  I try to treat everyone I meet in this business like they are about to be the Next Big Thing. 

To me, that's just common courtesy.

Now, I'm sure I've had moments where I've failed this metric.  There's been plenty of times where I've been in my own head and not realized how my actions could be perceived.  Trust, as the line from Twelfth Night goes, that it's something of my negligence, nothing of my purpose.

That's also why it's important to me to pay things forward.  Things like teaching at workshops, or talking to prospective SFF writers at the Writers League of Texas Conference.  These things matter. 
Because nothing helps you level up better than helping others.  So have at it.

Writing a book is not a single-player RPG

When folks talk about “leveling up” writing craft, they’re slapping possibly the best metaphor in the universe on this process. Because writing a book is almost exactly like game-mastering a role-playing game. In which you are also playing all player characters. Alone. Deep into the night. And recording the whole thing in case someone, anyone, ever wants to hear about your fun made-up adventure that you had with yourself.

First you read the module (get the story idea and some rough sketch of the conflict and setting). Then you roll up heroes (main and secondary characters, with motivations and emotional problems and gear). Then you sit down at your little table for many hours and eat bad food and melt into this strange, magical, wonderful world you’ve devised.

And after you’ve defeated the big boss (written the first draft), it’s time to assign experience points and loot, and … level up.

Yes, leveling up is revision.

When I’m leveling up (revising) a book, the most helpful source books (tools) are going to be

• Critique partners—Get you some! At least one. I have three. These are professional writers who are at or above my skill level (not necessarily writing in my genre; the skill-level match is the key here) and do not hesitate to point out crap that isn’t working. They aren’t “oh I love everything you write” people. They are “eeew”-in-the-margin and “nope, he’d never say this” people. 
• A developmental editor—My publisher hooks me up with editors who read my icky drafts and offer suggestions for making the books better, but if you’re self-publishing, you need to go out and find a good dev editor on your own. Don’t skip this part. I don’t know a writer who turns out perfectly balanced and paced first drafts about adequately motivated characters. And I know some damn impressive writers.
• A read-along performance—I don’t mean you need to get up in front of an audience and read your book aloud. I do mean that you need to read your book aloud, though. Yes, the entire thing. Even those scenes that make you blush. (Have a glass of wine, if you need it.) Read the characters in their own voices and make sure the POVs are sufficiently distinct, the dialogue makes sense, and the chapter-ending hooks make you want to keep reading. If you stumble over a word or sentence when you’re reading it aloud, very likely there’s a problem in that spot. Flag it and move on, and later, you can come back and think, Ha! I spelled teh wrong and spellcheck totally let me down! Because this is not the kind of thing your eyes notice when you’re reading silently. But your mouth realizes that teh is completely unpronounceable and helps you fix all these embarrassing things.
• Beta readers—Contrary to some weird stuff I’ve heard lately, you do not need to pay for beta reading. Find another writer in your genre who you trust, and trade manuscripts. Or find a reader in your genre who is willing to read in exchange for a shout out in the Acknowledgements or chocolate or advance copies of all your books in perpetuity or just to elevate the genre. Note that a beta reader is not a line editor and is not responsible for your commas. You should have already sorted your commas by this point. Also, don’t use your book-buying readers as betas. Readers who buy the book should not also have a duty to tell you that your pacing is off or you’re showing rather than telling all through chapter six (why is it always chapter six?). Readers bought the book. Your job is to make sure that thing they bought is already a quality purchase.
• A line editor—To sort the dangling participles (you have some, I promise) and word repeats and 42-word sentences and language that might trigger or offend a reader in ways you would have never anticipated. A good line edit helps you polish the low-level, sentence-type stuff. It also points out bad habits you didn’t even know you had—oh, hello, overused "just" and made-up verbs! If you publish traditionally, this step might be rolled in with a white-glove treatment on your final revision, or it might be called something else. Regardless of what you call it, though, it’s the pre-copyedit and post-developmental edit. It’s the stage where your sentences learn to shine.
• A copy editor—Even if you are pretty sure you write clean, you still need a copy editor. Everyone needs a copy editor. Copy editors need copy editors. Because none of us are that good all on our own. Also, a good copy editor is not someone who did real well diagramming sentences in sixth-grade language arts. A good copy editor has memorized The Chicago Manual of Style and has training specifically in how to recognize inconsistencies and errors in a book-length manuscript. Get editing samples and references. Important note: you cannot hire a good copy editor for $50 for your 100k-word opus. (Read that sentence again. Cannot.)

So, okay, I lied. 

You aren’t running this adventure alone after all. 

Sure you can bang out the crappy first draft all by yourself at your little table in the dark of night and with Cheeto-stained fingers. But if you want those characters ever to get the Chain Lightning spell or the insta-kill +1 vorpal sword, you’re gonna need to get some other folks in on your game.

Cover Reveal: The Captured Spy

Oh, dear readers, next month my third book in the Immortal Spy series drops and I'm so tickled to share with you the cover done by the amazing team at Gene Mollica Studios:

THE CAPTURED SPY 

Ten years ago, Bix and her team of Dark Ops agents had a mission to rescue one of their own. The mission went pear-shaped; her team died, she was exiled, and the package was never retrieved. But the Fates won’t be denied. The mission’s a go once again, and this time, the survival of the Mid Worlds hangs in the balance. 

Pre-Order the eBook:

  Amazon Kindle | iBooks | B&N Nook | Kobo

Paperback & Ebook Release on July 24

__________

Now that I've shared that bit of fun, let's chat about this week's topic: What do I do to improve as a career author? Easy. Never stop learning.

From story structure to sales, I have lots of things I want and need to learn. To level-up, I read outside my established favorites and I take classes. "Good" books (and by that, I mean my purely subjective rating of books that did something that resonated with me) I'll read twice, once for the story and once for how the author did that "thing" that stayed with me after I closed the book. That "thing" could be as broad as how the author made me like a character I shouldn't have liked, or as specific as the way they painted a verbal picture of a setting.

When it comes to classes, I prefer online classes for the sake of convenience and cost. Yes, there are a few IRL camps/cons/retreats that look hella useful that I have on my educational wishlist. The ideal sitch is to take a class a quarter and use the time in between to apply the lessons. I'm in for one craft class and two business classes this year. Still searching for that 4th class. When I say "class" I'm not referring to the local uni; I mean "hey, there's a recognized expert in the field and they offer to share best practices for a nominal fee." I know the theories on both sides of the business and craft, so my focus is on courses that teach practical applications.

If you have any classes to recommend, dear reader, let me know!

Bonus Article: The Wisest Person At The Party

Because we are nearing the heart of convention season, an oldie but a goodie. A reminder:

The Wisest Person At The Party

I’m going to go over one of my favorite subjects yet again. Oh, we’ve visited here before, you and I, assuming of course that you bother to read what I write here. Still, some places need to be seen more than once, don’t they? Some subjects seem to need a fresh viewing from time to time.

Not all that long ago a few of my peers were talking about one of the big boys. Mostly what they had to say was pleasant enough. A few people seemed puzzled by the gent’s actions, but not shocked. The person in question had turned them down for blurbs.

Yes, you in the back with your hand held high? “What’s a blurb?” A blurb is that little sentence or two that writers ask their peers and those they admire or envy to give to them regarding their latest books. Just what their value is seems to be a very serious question to a lot of people, but the basic notion is that these little quotes could potentially help sell books. As a point of fact I’m exceedingly fond of selling books, so I recommend that if you can get blurbs, you do so.

Now, I’d like to put this into perspective if I may. If we work under the assumption that the level of popularity and sales attained is a quantifiable issue, and we then work under the belief that this issue can be studied and used to our advantage, then it’s safe to assume that someone like Stephen King, Dean Koontz or J.K. Rowling are likely to get substantially more requests for blurbs than someone like yours truly. Why? Because they are household names. True, not every person on the planet knows who they are, but millions do and that says something substantial. Thousands might know who the hell I am, which means that using the earlier assumptions, the aforementioned authors probably get (to keep with my so far scintillating numerical analogy) butt loads more requests for blurbs than I do. I get enough that I have to regretfully turn down far more than I can accept. It’s become a necessity. I have to write, you see, and I have a day job, and a family and, well, a life. I cant spend all of my time reading, much as I might want to, and I insist on actually READING anything I might be asked to blurb. Damned rude of me, I know, but there it is.  My point here being that the folks who do the asking of some of the bigger names run the same risk of getting a “So sorry, no time right now.” as anyone else.

But I digress (maybe). We were talking about politics.

Oh, now I remember.

I made a comment amidst the very small and private group. I pointed out that I was fairly certain the author they were discussing pretty much didn’t like me. A few others clarified who they knew that this author likes and doesn’t like.

And here we go. According to most sources, there is only one other writer that this particular writer actively dislikes. Examples were given. I nodded and listened.

Now, I bet a few of you are annoyed with me because I haven’t mentioned a single name regarding this conversation. In fact the only names I’ve mentioned at all were three that I used to show the difference in magnitudes between my success and that of authors who have become “name brands.”

Guess what? That’s the best you’re going to get out of me.

Why?

Politics.

I don’t like them. I never have. They merely make things murkier than they need to be. I may not like an author. An author may not like me. It doesn’t matter. We don’t have to collaborate on a novel any time soon and even if we did, I think the professionals would set aside egos and differences long enough to get the job done.

See? There I go again, pointing out that this is my job. My career. Like that should make any difference at all.

It does, of course. I’m in it, as the saying goes, to win it. Yes, I love writing. Yes, I would still write if I never sold another piece. I will, however, do my damnedest to sell every piece that I write, or barring that, I’ll figure out why I couldn’t sell it. Just like other professional writers do. Just like comic artists and actors and even the occasional poet does. It’s called professionalism.

There are probably a lot of people who can say things about my writing that are negative. Hell, a lot of them already have and unless a miracle occurs, a good number more will in the future. There are a lot of folks who could probably debate my personal grooming habits and whether or not my deodorant fails in the height of the summer should they be bored enough.

Most of the time, however, what they can’t legitimately accuse me of is saying anything nasty about my peers. (Hey, I’m not a saint. I’ve slipped up a few times).

Why? Because I’m a nice guy? Well, I am, but that isn’t the point. The point is I keep my mouth shut. If I have a problem with someone, I take it up with that person alone and in private. I don’t post it on a bulletin board, nor do I email a few thousand of my closest friends and then wonder how it is that someone mysteriously heard words I would have never said in front of them.

It doesn’t take much for a simple comment to get blown way the hell out of proportion. No, I’m not pointing fingers here, I’m just reflecting on something my mother once told me. Something I’ve tried to keep close to my heart ever since I got old enough to understand politics.

She said “The wisest person at a party is the one who keeps his opinions to himself.”

Think back on the last four cases of serious drama at work or amongst your peers and see if you can disagree with that.

It’s called professionalism.

How do I know that the big name author doesn’t much like me?

He made it clear on a phone message that I wasn’t supposed to hear.

I heard it.

I deleted it.

The person who was supposed to hear it never heard it, by the way. That person would have been embarrassed and put into an awkward situation.

No harm. No foul. No arguments.

Just that simple.

I know that certain friends of mine do not like others. I know that certain editors I deal with don’t much like certain writers and vice versa. It doesn’t matter. I know it. That knowledge does not change my dealings with the individuals in question. When I am around that big name who could take or leave me, I give no indication that I overheard something I was never meant to hear, because it’s no one’s business but my own and I intend to keep it that way. There’s no reason to make two peers of mine feel the least bit awkward over a tidbit I was never meant to hear. It serves no agenda that is worthwhile and it most certainly wouldn’t get me a blurb from said author. Okay, neither does NOT spreading that news around but that isn’t the point, now is it?

Politics suck. They don’t help your career and if they do, you’d do well to remember that political climates change all the time.

Just something to consider before you open your mouth at a convention, or make a post on a bulletin board, or say something to a casual acquaintance at a book signing.

How to Level Up as a Writer

First, listen, as always, to Jeffe, who is wise. her article is spot on.

Second, this is really easy for me, guys. Because I say it all the time. Sit your bitt in the chair and write.

That's it. Write. Write every day. Read every day. read a lot and read from many, many genres. Heck throw some nonfiction in there while you're at it.

Let's look at this as a craft, shall we?

We'll go with wood carving. Look at first a wood carver might successfully make a bass relief that does't suck. Maybe the carver started out whittling sticks and a few of them had cool designs. But after a few months or years of doing the job every day, the carver takes it to the next level and starts actually doing sculptures carved from wood. Those first dozen suck. The technique isn't there and the carver is glad to have stashed away some supplies and cash from the last few successful years.

Still, live and learn. Practice and research and carve, carve, carve. Try number seven doesn't suck as badly and it sells. Try number eight had some new innovations, new design goals. The level and depth of the work gets better and better with each attempt.

It's the same with writing. I don't even know that you have to strive for it, you just evolve. My first novel was 170,000 words in length. It was a very convoluted tale and try as I might I couldn't cut it down in length. I managed to sell it anyway, and I'm very proud of UNDER THE OVERTREE.  Mind you, I want to cringe every time I look at it. Not because the story is bad. it isn't. There are some truly fine sentences in that book and i enjoy the overall efforts. I cringe because if I were to write it today my methods would be very different and it would probably be thirty thousand words shorter.

I'm simply not the same writer I was back then. For one thing I'm not s fast. For another, my manuscripts are much tighter and require less editing. I evolved. I didn't plan it, it just happened. because I write every day and I read every day. When I read I am studying the hell out of what I read, whether I mean to or not. Thomas Monteleone, a very fine writer in his own right, put it to me best, I think. He said "When you're just a reader, you can enjoy a book for the story it tells. but when you're a writer, you do more than that You find a sentence tat resonates, or a turn of phrase that catches your attention and you suddenly become a mechanic. You have to pop the hood on that baby and see what make's it purr."  I think he was spot on with that he often is.

So that's it for me. Write. Read. Repeat. Every single day. That's what this is about. If you cant do it every day, okay, but aim for that goal anyway.

Want to Improve as a Writer? Step One.

This is Lake Sakakawea, up in North Dakota. We just got back from a super long road trip to there from New Mexico to spend some time camping, boating and fishing with family.

This week at the SFF Seven we're asking: How do you level up as a writer?

It's a great question and I look forward to reading everyone else's answers - but I'd like to address something else first. This question makes the basic assumption that all writers want to "level up" - or improve. And improving can mean a lot of things to different people.

I suspect the person posing the topic is asking about becoming a better writer. How do we hone our craft and stretch ourselves as creators. I also suspect that many writers, if you ask them how they'd like to improve, are going to talk sales figures - dollars or numbers. Maybe they'll mention targeting their audience better, or switching up covers for better sales, maybe creating a new series and back-burnering an old one.

But the focus of "leveling-up" is often - distressingly so, to my mind - on selling more books for more money.

This is on my mind because I recently read a book by an Indie author that had me wanting to take the writer by the throat. I'll caveat this by saying I'm super pro-Indie. I self-publish this fantasy romance series, this contemporary romance series,  this contemporary romance stand-alone, and I'm continuing this fantasy romance series on my own. I'm also on the SFWA Self-Publishing Committee and serve as the liaison to the Board of Directors. I'd say I'm tremendously committed to self-publishing as it allows me to be a full-time writer (which I could not be doing solely on my trad income), and I think it's a great option for all writers.

That said... it really annoys me when craft is sacrificed for financial gain. In this case, I was reading the book - and I really like it! The magic system is cool, the characters compelling, the quest and conflict poignant, the love affair tense and full of hope and anguish. I've been looking forward to recommending it. But the prose keeps slowing me down. I finally started paying attention to what the hell felt so clunky and I realized: the author almost never uses contractions.

This was an Aha! moment for me because I've seen Indie authors telling each other this "trick." If they don't use contractions, it inflates word count and thus page count, making the book a longer read in Kindle Unlimited, which pays by pages read. And, yes, this book is in KU. I don't KNOW that this is what the author did, but I'm pretty certain. There's no good reason to have "could not have," etc., and never contract it. It's crazy.

Now, I know most readers won't notice this. Or, rather, they won't notice it consciously. The book has done reasonably well, but some of the negative reviews refer to it being choppy and repetitive. A LOT of that perception comes from not using contractions. There are some other issues, too, but I think as the writer grows, those will smooth out - but this not using contractions?

PEOPLE! DON'T DO THIS!

Seriously, if you're artificially inflating word and page count, then your attention is in the wrong place. There's a reason we have contractions and that's to make the words and story flow. Yes, yes - some writers have characters like androids who don't use contractions and that's a deliberate choice to reflect a lack of humanity. Even then it's a challenge to keep them from sounding, well, ROBOTIC. Also note: lack of humanity. The author I'm talking about used contractions in dialogue, which is critical, but the rest of the prose needs to sound like not-a-computer, too.

All of this comes around to Step One in Improving as a Writer: CARE ABOUT THE WRITING.

Don't make choices that elevate being paid by page over what makes the story good. It might work for one book, maybe even a few, but readers *will* notice. Tell a good story, yes - which this author did! - but tell it well. This whole idea of doing what you love and the money will follow? That idea presumes that when you LOVE doing something, you'll do it to your utmost. If you love the money more, the writing will show it.

Want to level up? First step is to care about being the best writer you can be.