The One Thing an Author Must Do to Expand their Platform

GREY MAGIC is out in audiobook! All three Bonds of Magic books are now live on Audible for your glomming pleasure!

  

This week at the SFF Seven, we're offering tips for expanding your author platform.

"Platform" is one of those words I'm not terribly fond of, seeing as how it comes from the world of sales and legal wrangling. If you do a bit of digging (but please don't go down that rabbit hole!) you'll find that the term arose in the early 90s, along with the advent and burgeoning of the internet, and originally applied to nonfiction works and proposals. (Jane Friedman has a great write-up on it here.) Nowadays it seems like the term gets thrown about by all sorts of agent, editor, and marketing types in seeking the ideal author for them to make money off of. 

(Note: there's nothing wrong with trad-publishing folks making money off of authors. That's the business model and it can work for everyone involved. I just feel that the 'must have a great platform' folks are more interested in the generating moolah side of things than, you know, books.)

Anyway, as Jane succinctly defines it, an author platform is an ability to sell books because of who you are or who you can reach.

So... not all of us, right? Most authors of fiction sell books because of our voice and the stories we write, not who we are. However! What we write is what reaches people, so who we can reach is within reasonable grasp for a writer of fiction. 

Are you ready for this? The great secret??

Write more books!

Or short stories. Or create games or draw comics. Whatever medium is floating your creative boat at the moment, do more of that!

I know, I know - the answer is always the same. But that's because this is the very best advice out there. The most effective marketing for any author is to create more. The more stuff you have out there, the more people you can reach. 

Seriously, over the years I've seen SO MANY AUTHORS get sucked into focusing on flogging a single work or series to the exclusion of all other efforts. Sure, it can be easy to get focused on wanting a particular work to succeed, and yes, marketing can feel like a clearer path, with lots of vultures vendors out there waiting to take your money with glowing promises of high sales. Writing more stuff is hard.

But creating stuff is why you got into the gig in the first place, yes? So go do it, my friend. 

Shoutout to Ravven, My Brilliant Cover Artist!

This week at the SFF Seven we're giving a shoutout to our favorite book-adjacent creative! (Be it cover artist, free-lance editor, web designer, etc.) I'd be remiss if I didn't shout to the heavens about the talents of Ravven, my cover artist.

I swear, sometimes I think I wouldn't have an indie career without her! 

Ravven is just a hugely talented cover artist with the phenomenal ability to simultaneously nail genre, find exactly the image that's in my mind, and create a brilliant work of art. 

These are the two most recent covers she's done for me, and they're just fabulous. All the love to Ravven!

Grey Magic, Dark Wizard, and Storm Princesses - Oh My!

 

This week at the SFF Seven we're sharing newsletter info and promoting work. For those feeling hesitant to promote their books during this terrible time, I'll remind you - as I've been reminded - that art brings us joy and books open minds. When we're dealing with close-minded bigots, hatred, and war, we need stories more than ever. We provide the counterbalance. Please share about your books, because the world needs them.

So: Promo from me! Book Three in my Bonds of Magic series, GREY MAGIC, released on Monday!! 

      

This series is The Witcher meets The Selection. 

His Darkness, Her Brightness… Together They Defy the World

Lord Gabriel Phel at last holds his dream in his grasp—and faces losing everything. He’s finally won the love of his wife, familiar, and mother of his child, and she offers him a heartfelt commitment he can truly believe in. Together they’re building a true house, one with a growing family of friends and allies that can help them stand against their enemies. And he’s learning to master his magic, to use it as the powerful tool and weapon it should be. But old and new enemies array themselves to take it all away.

Lady Veronica, now fully of House Phel, is doing her best to embrace happiness. After all, she has her hands full managing her mercurial and powerful wizard as he navigates taking his place as the head of their house, and with learning her own extraordinary ability. But she fears whatever peace they win won’t last long. When their enemies inevitably strike—including, perhaps, her own father—they must be ready to defend all they hold precious. It doesn’t help that her idealistic husband insists on making foolishly noble decisions that put them at even greater risk, nor that she loves him all the more for it.

As Nic and Gabriel struggle to put their household in order, giving ill-advised safe harbor to Nic’s runaway sister and risking their lives to save Gabriel’s sister’s sanity, their enemies draw the noose tighter on their well laid plans. When the unthinkable occurs, it’s up to both of them to trust in the nascent, unknown magic they’ve woven together.

      

If you're into audiobooks, you can listen to the first in this series, DARK WIZARD. Books 2 & 3 will be out on audio soon! Comment on this post and I'll pick one person to receive a promo code (US only, not my fault) for a free copy of the DARK WIZARD audiobook!

       

Finally, if you follow me, you'll know that I canceled the preorder for THE STORM PRINCESS AND THE RAVEN KING, Book Four in the Heirs of Magic series. Several things came together to force me to cancel, alas. BUT, this neatly segues into our main topic, the newsletter! Subscribe to my newsletter for news on when this book will release. There are also regular yummy giveaways. 

NEW Fantasy Romance GREY MAGIC (Bond of Magic, Book 3) by Jeffe Kennedy

 Today, we're celebrating as Jeffe wraps up her scintillating and sizzling Bonds of Magic Fantasy Romance trilogy with this week's release of GREY MAGIC! 

GREY MAGIC
Bonds of Magic, Book 3

His Darkness, Her Brightness… Together They Defy the World

Lord Gabriel Phel at last holds his dream in his grasp—and faces losing everything. He’s finally won the love of his wife, familiar, and mother of his child, and she offers him a heartfelt commitment he can truly believe in. Together they’re building a true house, one with a growing family of friends and allies that can help them stand against their enemies. And he’s learning to master his magic, to use it as the powerful tool and weapon it should be. But old and new enemies array themselves to take it all away.

Lady Veronica, now fully of House Phel, is doing her best to embrace happiness. After all, she has her hands full managing her mercurial and powerful wizard as he navigates taking his place as the head of their house, and with learning her own extraordinary ability. But she fears whatever peace they win won’t last long. When their enemies inevitably strike—including, perhaps, her own father—they must be ready to defend all they hold precious. It doesn’t help that her idealistic husband insists on making foolishly noble decisions that put them at even greater risk, nor that she loves him all the more for it.

As Nic and Gabriel struggle to put their household in order, giving ill-advised safe harbor to Nic’s runaway sister and risking their lives to save Gabriel’s sister’s sanity, their enemies draw the noose tighter on their well laid plans. When the unthinkable occurs, it’s up to both of them to trust in the nascent, unknown magic they’ve woven together.

BUY IT NOW: Amazon

Buy Book 1: DARK WIZARD

Buy Book 2: BRIGHT FAMILIAR

BUY THE SERIES: Amazon

A Year Ahead with Jeffe

This week at the SFF Seven we're taking a look at the future! We're asking: "What does your writing life look like for the upcoming year?" That includes book releases, WIP’s, retreats, cons, signings, etc. 

I just had my annual planning call with my agent, Sarah Younger at NYLA, yesterday and my year ahead is looking pretty damn busy!

Book Releases

First release of 2022 is the audiobook of DARK WIZARD, Book #1 in Bonds of Magic. This is Baby's First Self-Published Audiobook (TM) and I couldn't be more delighted about it! Book #2, BRIGHT FAMILIAR, and Book #3, GREY MAGIC, will also be releasing in audiobook this year, probably in March for both. Whee! 

Next up is GREY MAGIC, the current WIP, slated to be out February 28. After that, the long awaited finale, THE STORM PRINCESS AND THE RAVEN KING, Book #4 in Heirs of Magic, will be out in April (I hope!)

Those are my only slated releases at this point, but there's lots more coming!

WIP's

GREY MAGIC, then THE STORM PRINCESS AND THE RAVEN KING, as mentioned above. 

Does it count as a WIP if it's out on submission? I have one of those out.

I'm going to finish a science fantasy I started two years ago. Super excited to get that out!

I may be doing a ghostwriting project :D

I'd like to begin a new trilogy in the Bonds of Magic world.

I have a new shiny idea that I'd love to write, that Sarah is excited about too!

If this sounds like more than one person can humanly write, it probably is. Ever in motion is the future!

Retreats

I don't do retreats because I do my best writing at home.

Cons

I'll be attending SFWA's Nebula Conference in May!

Also the Jack Williamson Lectureship in April, Apollycon in July, maybe ChiCon in September and possibly World Fantasy Con in November. 

Signings, etc.

Dependent on in-person events - cross our fingers!!

FIRE OF THE FROST Fantasy Holiday Romance Yumminess

This week at the SFF Seven we're doing a little winter holiday self-promo! Many of you know we had to push back the release of FIRE OF THE FROST, but it's coming soooooon! We are on target to release on December 22. So if you are someone who celebrates Christmas, this should hit your eReader just in time to relax and enjoy some holiday downtime. 

And if you don't celebrate Christmas, there's lots of midwinter, romantic holiday goodness for you, too! Only Amanda's story is literally Christmas. Everyone else's is a fantasy midwinter holiday. Mine includes a magical sleigh race and elemental festive lights. It's a story that takes place in the Bonds of Magic world, roughly after DARK WIZARD and semi-concurrent with BRIGHT FAMILIAR. It takes place at Convocation Academy and you just miiiiigght see some of the characters in GREY MAGIC. 

The delay means you have just that much longer to preorder the anthology for the special preorder price, before it goes up on release day.

    

Here's the official (still in progress) blurb:

A midwinter holiday fantasy romance anthology…

From Darynda Jones, a standalone novella set in a world where vampyres are hunted for sport. The only thing standing between them and total annihilation is Winter, a warrior bred to save them from extinction. Forbidden to fall in love, Winter cares only about her oaths… until she meets the devilish prince of the underworld.

Of Fate and Fire by Amanda Bouchet

The Kingmaker Chronicles meets modern-day New York City! Piers, an exiled warrior from Thalyria, finds himself in the Big Apple just before the holidays. The world and everything in it might be utterly foreign to him, but that won't stop Piers from helping to complete a vital mission for Athena and protect Sophie, a French teacher from Connecticut who's suddenly knee-deep in inexplicable phenomena, danger, and henchmen after an Olympian treasure that should never have ended up in her hands—or remained on Earth after the Greek gods abandoned it.

The King of Hel by Grace Draven

A novella-length expansion of a stand-alone short story in which a cursed mage-king from a frozen kingdom is obligated to marry a woman of high-ranking nobility but meets his soulmate in a lowly scribe.

Familiar Winter Magic by Jeffe Kennedy

It’s holiday time at Convocation Academy, but best friends Han and Iliana are finding it hard to celebrate. As a familiar, Iliana is facing her assignment to a life of servitude to a wizard, very soon. And Han… despite being tested by the oracle daily, he is still uncategorized. As Iliana and Han face being separated forever, they at last find the courage—or desperation—to break the rules and acknowledge their deeper feelings for each other. But it will take more than true love to save them from the laws of the Convocation…

    

 And here's a little snippet from my story, Familiar Winter Magic:

Once the races finished, Iliana let Han talk her into more dancing. With the excellent whiskey warming her blood, not to mention the heady glow of Han’s undivided attention, she could hardly resist. She loved him so much and he was right: this was their last Founding Festival together. Rather than try to hold him at arm’s length, in anticipation of their imminent parting, she decided to enjoy his company while she could.

Han at his most charming was impossible to refuse. Which would be a major problem when he manifested as a wizard, but she wouldn’t think about that tonight. Since it was a holiday, the thought-seekers gave everyone a break—and were celebrating themselves. The festival was a rare excuse for everyone to loosen up.

A little bit tipsy, the lights and dancing making her feel giddy, she danced with Han until she was so warm she had to shed her cloak. Among his many skills, Han was also an excellent dancer—far better than she, but he was so skilled that he made his partner look good—and they found themselves more than once in a circle of cheering spectators as he whirled her through the vigorous dances.

Then the music slowed, and she fanned herself, blowing out a breath, and headed off the dance floor. Han caught her hand. “Hey, where are you going?” Expertly he twirled her under his arm, then snugged her close, a hand on the small of her back as he led her through the dreamy rhythm.

Iliana braced one hand on Han’s chest, his heart thumping rapidly beneath her fingertips, his blue eyes lambent in the starry light. “We never dance the slow dances,” she breathed.

“A grievous lapse of judgment on my part,” he murmured, gaze traveling over her face. “You feel perfect in my arms, lovely Iliana. I want you here forever.”

She tore her gaze from his heartbreakingly beautiful face, focusing on his throat instead. That wasn’t much help, as his skin begged to be kissed and nibbled. “I don’t understand what’s changed between us, why you’re being so…”

“Seductive?” he suggested in a warm purr. “Devastatingly handsome and charming?”

Snorting, she made a face at him. “Aggressive. And annoyingly persistent.”

    

3 Tricks to Destress (and Non-Coincidental Release Date Changes)

 

This week at the SFF Seven we're talking destressing. We're asking, "What's one thing you do to keep (or reestablish) your equanimity when life is too much?"

That's always the question, isn't it?

It's especially pertinent for me today because I've been stressing about whether I can get GREY MAGIC, book #3 in Bonds of Magic, written in time for release. See, I've known for a while that I wouldn't make my original release date of December 20. Yes, the December 20 that's nineteen days from this post. I made a deliberate choice there when Agent Sarah asked me to write more on a book she really wanted to take on submission this fall. "I'll just postpone the release date," I thought to myself. Then, yesterday, I was deciding what I should push the date to, as Amazon requires that we change the date at least five days ahead. Yes, that still gives me two weeks, but I wanted to get a feel for that - and if it means I also have to push the release of THE STORM PRINCESS AND THE RAVEN KING. (Reader: I do. Apologies! These things have a cascade effect...) 

So, I was picking my ideal, least-amount-of-stress date when I realized: Amazon only allows us to push the date by 30 days. For those not wanting to do the math, that made the new release date January 19. At first I tried manipulating my schedule and wordcount goals, considering writing on weekends, which I normally take off to relax and refill the well, and then I realized that I would be incredibly stressed trying to do that. I ended up soliciting advice. My plan is to call Amazon and see if they'll grant me dispensation to push both release dates out to a comfortable distance. Apparently they sometimes will, and I stand a good chance as I haven't done this before. Wish me luck! And I'll report back. 

Fair warning: those dates I'll be requesting are mid-February and mid-April, just to give myself plenty of room since I don't want to have to try to change them again. 

Onward to the actual topic!

Stress isn't easy to combat, especially since it can be so insidious. Our neurological systems are built to constantly re-establish baselines, so we can be alerted to new dangers. This means we become inured to the presence of chronic stressors, in order to be aware of acute ones. In essence, we forget about the alligators in the watering hole that are always there, so we can be alert to the arrival of the tiger.

But only our conscious awareness "forgets" about the alligators. Our adrenal system is revved about those stinking alligators, punching up our nervous system every time we take a drink. For modern humans, our alligators are those constant concerns of our lives: money, health, family, deadlines, politics, etc. We think we're not stressed about these things all the time because we're used to it. Often it's only when the stress relents that we become aware of its absence - with sheer, blessed relief.

For me this means being proactive. I make an effort to combat stress even when I don't feel particularly stressed. What do I do?

1) Take deep breaths. I know this may feel like hackneyed advice, but really is the best. Studies have shown we hold our breath when reading emails or when social media notifications arrive. By reminding myself to consciously and conscientiously breathe deeply, I release and fend off stress.

2) Speaking of email and social media notifications, I silence as much as possible. All those pop-ups, pings, and badges? Turn them off! Very little needs our immediate attention. For email, I try to confine my engagement with it to once a day. Much like the paper mail. I treat it like it arrives once and I read and respond then. 

3) I try to be kind to myself, doing those things that others have mentioned here. Yoga is great, not only for the energy realignment and breathing (!), but also because it makes me step away from the phone and computer for an hour and be only in my body. Being outside works for this. Long walks. Reading in the sun. Unplugging and focusing on non-monetized creative tasks.

What do you all do to destress?

Black FaRoFriday Fantasy Romance Readathon!

Love romantic fantasy and fantasy romance? Because it's U.S. Thanksgiving - and Black Friday, the apparently now global celebration of our worldwide religion: consumerism - the FaRo gals are sponsoring a readathon!! Details here, with reading lists and templates for participating. As a bonus (and sacrifice to the deities of consumerism) all of these books are on deep sale!

My DARK WIZARD is on sale for only 0.99c! 

This is a great time to grab this first in the Bonds of Magic series as a standalone novella in the world, Familiar Winter Magic, will be out December 22 in the FIRE OF THE FROST anthology, and book 3, in the series, GREY MAGIC, now has a cover and will be out in January!