Book Marketing - What's the Trick?

Our topic at the SFF Seven this week is: Trying to Moneyball Book Marketing: Is there One Simple Trick we’re all missing?

"Moneyball" refers to the movie with Brad Pitt and Robin Wright - and an early career Jonah Hill. It's an excellent movie, well worth watching, and one we happened to recently rewatch. (Although I'm not the one who suggested this topic.)

In the movie, "moneyball" is actually employed in a snide sense, because Brad Pitt wants to implement a new system for choosing baseball players. Apparently based on real events, as general manager of the team, Pitt hires Jonah Hill to run the statistical analyses on past performance of players to compose a winning team. The old guard, particularly the scouts and other team managers, fiercely resist this system because they believe in going with their gut about players. Also, the statistics tend to disregard the glamorous and high profile players, instead favoring the workhorses who turn in consistent but not necessarily spectacular results. Because Pitt is trying to maximize team composition on a lean budget, they accuse him of being interested in moneyball instead of baseball.

I mention all of this because I hear "moneyball" used in the sense suggested in this topic quite a bit, and I don't think that's what people necessarily mean. Really, we should be talking about if there's a way to moneyball book-writing. That would be a more direct analogy.

The real question of the week - is there a simple trick to book marketing that we're all missing? - gets a "I really don't think so" from me. I'm not a marketer, by profession or inclination, but there are plenty out there and I don't see any of them using any particular tricks beyond pouring a lot of money into broadcast advertising.

Could be the other folks here have other suggestions!

But I do think there are ways to moneyball book-writing. At the risk of sounding like the intransigent scouts in the movie, I don't much care for that approach. I know a lot of self-publishing authors scan the top 100 lists on Amazon, see what kinds of stories are selling  hot and write those. That's not something I want to do. Arguably I am being like the old guard of baseball, waxing on about the art and heart of the profession, but that's where my values fall out. I'm a writer first out of love. If I wanted to play the odds, I'd do something else.

There is a lesson to be taken from the moneyball concept that does harmonize with how I approach writing: the long game. Most of my books are slow and steady performers. I have not (yet?) had the glamorous bestseller that everyone talks about. But my books sell decently. They earn out the advances I'm given or the money I invest in producing them. Like Jonah Hill, I run the numbers on my sales and track which do well, which have increasing or decreasing sales. I know which are my steady performers, and I value them. With each new book, I gain readers for the backlist and see nice bumps in sales.

In fact, if there IS a marketing trick that I've heard passed around and that has worked for me, that's to write another book. It really does work.

Speaking of which, WARRIOR OF THE WORLD releases on Tuesday, January 8, 2019!

A Fab Year Ahead for SFF Romance!

Our topic at the SFF Seven this week is books we're looking forward to in 2019.

Can I just say ALL OF THEM???

Okay, I'll try to hone it down to a few. I'd be remiss if I didn't mention that the final book in my Chronicles of Dasnaria trilogy, WARRIOR OF THE WORLD, will be out January 8. A fine way to kick off 2019! This trilogy has been a great ride and this will be the last in the world before the final book, which I hope to have out in spring of 2019, THE FATE OF THE TALA.

I'm also super thrilled that THE ORCHID THRONE, the first book in a totally new world, The Forgotten Empires, coming from St. Martins Press September 24, 2019. In one of those serendipitous alignments that only further proves that Grace Draven and I share a common destiny along with a lasting friendship, the second book in her Fallen Empires series (I swear we didn't plan ANY of this!), DRAGON UNLEASHED, will also release in September 2019. I wish I could share her truly gorgeous cover here, but she's revealing it Tuesday. I might come back an add it, so you all can see.

The other two fantastic authors who are also in the SEASONS OF SORCERY: FANTASY ANTHOLOGY with me have exciting releases this year, too.

Jennifer Estep is continuing her Crown of Shards trilogy, following up her delicious KILL THE QUEEN with PROTECT THE PRINCE, scheduled for release July 2 2019. No cover for that yet, but I can't wait to see it.

And Amanda Bouchet is kicking off the debut in her new series with NIGHTCHASER. She's departing from Fantasy Romance and dipping her toe into Science Fiction Romance this time. It releases January 1, 2019 and I've got it on preorder. You know how I'll be spending my New Year's Day! Can't wait to read it.
 

What about all of you - what are you looking forward to reading in 2019?

Why Building a Writing Habit is Essential

WARRIOR OF THE WORLD, which comes out January 8 2019, is being featured in a Goodreads giveaway until November 27! Great opportunity to win one of a hundred free copies! Kensington has also started a reader Facebook group called Between the Chapters. Lots of great giveaways on there - along with author chats. I'll be doing one in January, so join up and enjoy the party!

Our topic at the SFF Seven this week is one I suggested, on the idea that “Even When You’re Not Writing, You’re Writing.”

It's a good one for NaNoWriMo month, because there's so much fierce focus getting words on the page - which is something I absolutely believe in. NaNoWriMo (National Novel-Writing Month, for the uninitiated) is fantastic for building a writing habit, something that's essential for being a writer. There's a lot of reasons for this - as it's something I talk and blog about frequently - but one of the things that building a writing habit does is it allows your mind to work even when you aren't.

This can get dicey because people can be so good at denial. I can't tell you how often someone has said to me "I've got the entire book written in my head - I just need to write it down."

If you have written books, you know very well how much is packed into the space of that hyphen. If you haven't written a book, and revised it, preferably several of them, then you might not realize what a huge disconnect there is between those two ideas.

This is because WRITING IT DOWN IS THE HARD PART.

Seriously. It's hard. So difficult that most people never make it to the other side of that hyphen. Or they start and never finish.

Writing the story down, getting it right, is where all the craft, skill, dedication and perseverance of being a writer come in. You can market your little heart out, but if the story isn't there, if you haven't gotten the words down and refined to the utmost agree, you've got nothing to sell readers. 

This is why authors build and maintain writing habits. You don't get better until you write A LOT. Some say a million words to get there and I think that's probably a reasonable number. That means that even if you "win" NaNoWriMo and write 50,000 words in the month of November, you've still got 95% of the work to do to get to the point where your writing begins to hang together and actually be *good* - or, put another way, do NaNoWriMo for 19 more months.

Ouch, right?

By that I don't mean you have to write 50K/month for two years, but if you spend two years writing consistently - whatever works for you, whether every day or not - then you'll be getting somewhere. That can be offputting, but every successful writer I know has some version of that as part of their story.

The best part is, once you build that writing habit, something magical happens: the story really does begin to write in your head. Even when you're not actually putting words on the page, part of yourself is brewing the story, so that when you go to write, it's there for you and flows out.

BUT!

This is a really huge BUT -

Remember that this is on the OTHER SIDE OF THE HYPHEN. If you think the story is all written in your head, but you've never written and *finished* an entire book, you're very likely kidding yourself. There's just no way around that.

So cheers to all in the middle stretch of NaNoWriMo! This is when it starts to feel grueling. Remember that you're building a great habit. Keep it up!