Book Trailer Challenge

I know nothing about book trailers. Except that I've seen a few, and those few haven't left a good impression. There might be a way to create a killer book trailer, but I sure haven't seen it yet. Maybe if I did Claymation excerpts? But, you know, I already have a job or three. So that's not likely to happen in this lifetime.

I like video/film as a mode of expression. Not crazy about it as a means of selling. That's a me thing. I suspect I've got some prejudice about using the visual storytelling mode (video) to tell a story about a story told in a nonvisual mode. It shorts my simple brain. Right now, YouTube seems geared for the unbearably cute, the sadistically amusing, or the insanely clever.

I'm sure someone out there can create book trailers that fit all of those criteria. That someone is not currently me.

So while I think video has some serious strengths if you understand the pros and cons of the medium. It's an excellent teaching tool. Most people in our culture are visual learners. So there's that. Silly cat videos (KittenLady and TinyKittens, anyone?), DIY projects, instructional videos, experiences travel and adventure vids, and actual performance (assuming you can handle the trolls) - those are the things that really seem to pop on YouTube. If I still had an orange cat (sniff) I'd consider doing a trailer for Damned If He Does - it would be all from the cat's point of view. But. Ship sailed.

All of that said, I do have a YouTube channel. It's pretty invisible because my video quality is crap. It's all cat videos, boat videos, and this. The Night of The Frogs.

So. Book trailers? Nope. Not unless I can come up with a way to make marketing the written word via a visual medium I can't justify the cost or time. Now. Someone come tell me why I'm wrong. I'm always interested in learning that I'm thinking about something incorrectly.

Book Trailers, Animations, and Cat Scully

Because we are talking about videos and trailers in book marketing this week, here, again, is my trailer for Jovienne, featuring music from the original score I composed...


Yes, that's my music. I created a new arrangement of the song Immanence  just for the trailer, which I also made. This was my first ever attempt at a trailer.

My research showed 45 - 75 seconds was prime. I shot for that, but the feedback I recieved forced me to push it a little longer. I would like to think that the music was interesting enough that it maintained viewers for the full play. Personally, I don't think there's anything WRONG with it, but I know it could also be better because I believe that anyone's first attempt at anything can be improved upon. The constraints of a trailer include not only the skill and experience of the creator, but the budget. I purchased images of San Francisco's Golden Gate Bridge and Coit Tower, as well as a demonic eyes image. The woman representing Jovienne is a friend, and her images, taken by Candylust, were used with permission.  ALL of the images I tweaked/altered in Photoshop. (As a dormer graphic artist, I do have some skills in that area.)

This was 1.) a great means to enable people to quickly know something about the story, and 2.) give them a taste of the music I've composed for it. For me, this was a triple win... 3.) I had fun and learned stuff creating it.

You can buy a digital copy of the CD for $5.99  HERE  or you can buy a hard copy CD from me either at a convention, or you can use the link on my website HERE.

Now, the important question: Has this generated sales?

Answer: I don't know.

I can tell you, though, that I plan to do more trailers for my books and music because it was fun, I love being creative, and it can't hurt.

That said, I recently saw a "book animation" for another friend's book, Christopher Golden's Ararat.
I was struck by it. I'm currently reading that book and this animation captured the essence of the tale. The premise of it is straightforward and simple (though I doubt the work involved with it was) and as a viewer, I came away with a sense of quiet menace, which pairs perfectly (IMO) for the story.

When I researched it to link it here for y'all, I realized it was done by Catherine Scully, who I met at DragonCon last year and is an awesome woman. You can see here portfolio, LINK HERE. (*And you can see that Ararat animation HERE *scroll to the bottom*) She does so much more than trailers and animations--she's an author too!!!

Her bio:

Cat Scully is an illustrator and graphic designer who enjoys lending her experience to help authors as they develop their personal branding platforms. She's worked for nearly a decade as a print, web, and motion designer for clients like: Cartoon Network, Boomerang, CARE, AT&T, Comedy Central, Cosmo, NBC, ABC, and Marvel/Paramount. She assists authors and publishers by creating illustrated world maps, character trading cards, posters prints, banner stands, website designs, author logos, social media ads, and animated book covers. She currently works with River City Writers, Christopher Golden and James A. Moore, designing their social media ads, web assets, user experience, and assists with print design and production. In addition to being a designer, Cat Scully is a writer herself, and her work is represented by Miriam Kriss of Irene Goodman Literary. 

CHECK HER OUT!!!!

Book Trailers and Animated Ads - Do They Work?

Lonen's War is on sale for .99₵! If you haven't read it - or if you've been bugging your friends to give it a try ;-) - this is the perfect time to grab a copy.

I'm doing this in part to celebrate my good news: THE PAGES OF THE MIND and THE EDGE OF THE BLADE are both finalists in the fantasy category of the Fantasy, Futuristic, and Paranormal (FFP) PRISM Award! It's always a thrill to be a finalist, but with two books in there, I have my fingers crossed that maybe I'll get one of these:

Only with, yanno, MY name and book on it! A girl can dream.

Marketing: Book Trailers, Vine Vids, and Gifs: Can/Would/Could Animated Ads Work For You?

So... I'm just so not a marketing person. I could probably get good at it if I could get over the idea that a lot of it is manipulation. I have issues with manipulative behavior of all types, and I pretty much loathe advertising tricksiness. I learned a long time ago that the purpose of most advertising is to convince us we have a problem, so they can then sell us the solution. Thus the whole "do you have ring around the collar?" sort of commercial, where you come away wondering, "do I???" And they want you to buy the stuff to make it disappear. 

Marketers like to created fear and worry, so that we purchase their product to make it go away. This fear and worry we didn't have until they created it.

There's this whole divide between showing people that something is available - like, just for example - me leading this post off with pimping that .99₵ sale. I need to mention it, as there's no point in having a sale if I don't tell anyone about it. But I'm not going to be one of those who tries to create fear - SALE ENDS SOON, BUY IT NOW OR YOU'LL MISS OUT! - or worry, by implying that you're the only one who hasn't read it or by telling you about the bills I need to pay. Nor do I want to bombard people.

To me, the flashy, blinky stuff falls in the category of bombardment. Animation catches the eye, so advertisers like it. In the Big Competition for Attention, video stuff does well. 

I like doing Facebook Live stuff, because it's fun and I feel genuine just talking about random stuff. Gifs can be amusing and I use them sometimes, but not for marketing. Book trailers... I know Veronica Scott loves them and she'll almost certainly talk about why. I don't care for them myself. I've never bought a book from a book trailer. They can be fun treats for fans, but otherwise ... meh.

But, you know, I don't much care for video anything. I get annoyed every time I click on a news article link and it turns out to be a video I have to watch instead of something I can read.

I dunno - as readers, are there animated ads you like? 

Could be I'm just old and cranky. ;-)

Spotting a Good Idea

Wanna know the secret?

A story that appeals to your emotions, promises conflict/drama/action, and --come the end-- says something that sticks with you in a good way.

That's my belief.

But take that with a grain of salt. What appeals to my emotions may not evoke yours and vice-versa. What I consider conflict/drama/action may not align completely with what you consider the same. Further, what sticks with me afterward may not be a message that resonates with you. Hence, not every book is for every reader. Those choices may steer your work into a small, niche market. Or it might hurl it right into mainstream because the overall appeal as well as the scope of the message is quite broad.

My latest novel, Jovienne, is available either now or next week. I say this because while the publisher's release date was May 9th, the on-line sellers are {as I write this on the 9th} showing as unavailable, so perhaps their stock has not yet arrived or been checked into stock and ok-ed for sale??? Gotta love the business side of the business...hee hee. Regardless, please check out the trailer, below, and tell me, Do you think it has got 1.) that emotional appeal, 2.) the promise of conflict/drama/action, and 3.) indications of a something that will stick with you come the end?

Also, the music in that trailer is a shortened arrangement of the track Immanence I wrote as part of the score for this novel. To hear snippets each track from the CD, visit my website's buy page:

http://www.authorlindarobertson.com/buy.html