I like video/film as a mode of expression. Not crazy about it as a means of selling. That's a me thing. I suspect I've got some prejudice about using the visual storytelling mode (video) to tell a story about a story told in a nonvisual mode. It shorts my simple brain. Right now, YouTube seems geared for the unbearably cute, the sadistically amusing, or the insanely clever.
I'm sure someone out there can create book trailers that fit all of those criteria. That someone is not currently me.
So while I think video has some serious strengths if you understand the pros and cons of the medium. It's an excellent teaching tool. Most people in our culture are visual learners. So there's that. Silly cat videos (KittenLady and TinyKittens, anyone?), DIY projects, instructional videos, experiences travel and adventure vids, and actual performance (assuming you can handle the trolls) - those are the things that really seem to pop on YouTube. If I still had an orange cat (sniff) I'd consider doing a trailer for Damned If He Does - it would be all from the cat's point of view. But. Ship sailed.
All of that said, I do have a YouTube channel. It's pretty invisible because my video quality is crap. It's all cat videos, boat videos, and this. The Night of The Frogs.
So. Book trailers? Nope. Not unless I can come up with a way to make marketing the written word via a visual medium I can't justify the cost or time. Now. Someone come tell me why I'm wrong. I'm always interested in learning that I'm thinking about something incorrectly.
