I'm doing this in part to celebrate my good news: THE PAGES OF THE MIND and THE EDGE OF THE BLADE are both finalists in the fantasy category of the Fantasy, Futuristic, and Paranormal (FFP) PRISM Award! It's always a thrill to be a finalist, but with two books in there, I have my fingers crossed that maybe I'll get one of these:
Marketing: Book Trailers, Vine Vids, and Gifs: Can/Would/Could Animated Ads Work For You?
So... I'm just so not a marketing person. I could probably get good at it if I could get over the idea that a lot of it is manipulation. I have issues with manipulative behavior of all types, and I pretty much loathe advertising tricksiness. I learned a long time ago that the purpose of most advertising is to convince us we have a problem, so they can then sell us the solution. Thus the whole "do you have ring around the collar?" sort of commercial, where you come away wondering, "do I???" And they want you to buy the stuff to make it disappear.
Marketers like to created fear and worry, so that we purchase their product to make it go away. This fear and worry we didn't have until they created it.
There's this whole divide between showing people that something is available - like, just for example - me leading this post off with pimping that .99₵ sale. I need to mention it, as there's no point in having a sale if I don't tell anyone about it. But I'm not going to be one of those who tries to create fear - SALE ENDS SOON, BUY IT NOW OR YOU'LL MISS OUT! - or worry, by implying that you're the only one who hasn't read it or by telling you about the bills I need to pay. Nor do I want to bombard people.
To me, the flashy, blinky stuff falls in the category of bombardment. Animation catches the eye, so advertisers like it. In the Big Competition for Attention, video stuff does well.
I like doing Facebook Live stuff, because it's fun and I feel genuine just talking about random stuff. Gifs can be amusing and I use them sometimes, but not for marketing. Book trailers... I know Veronica Scott loves them and she'll almost certainly talk about why. I don't care for them myself. I've never bought a book from a book trailer. They can be fun treats for fans, but otherwise ... meh.
But, you know, I don't much care for video anything. I get annoyed every time I click on a news article link and it turns out to be a video I have to watch instead of something I can read.
I dunno - as readers, are there animated ads you like?
Could be I'm just old and cranky. ;-)
WHEE! Congratulations on the TWO PRISM Finals - that's wonderful and exciting. Hugs!ReplyDelete
thank you! :-)Delete