Wednesday, June 14, 2017

Book Trailers, Animations, and Cat Scully

Because we are talking about videos and trailers in book marketing this week, here, again, is my trailer for Jovienne, featuring music from the original score I composed...

Yes, that's my music. I created a new arrangement of the song Immanence  just for the trailer, which I also made. This was my first ever attempt at a trailer.

My research showed 45 - 75 seconds was prime. I shot for that, but the feedback I recieved forced me to push it a little longer. I would like to think that the music was interesting enough that it maintained viewers for the full play. Personally, I don't think there's anything WRONG with it, but I know it could also be better because I believe that anyone's first attempt at anything can be improved upon. The constraints of a trailer include not only the skill and experience of the creator, but the budget. I purchased images of San Francisco's Golden Gate Bridge and Coit Tower, as well as a demonic eyes image. The woman representing Jovienne is a friend, and her images, taken by Candylust, were used with permission.  ALL of the images I tweaked/altered in Photoshop. (As a dormer graphic artist, I do have some skills in that area.)

This was 1.) a great means to enable people to quickly know something about the story, and 2.) give them a taste of the music I've composed for it. For me, this was a triple win... 3.) I had fun and learned stuff creating it.

You can buy a digital copy of the CD for $5.99  HERE  or you can buy a hard copy CD from me either at a convention, or you can use the link on my website HERE.

Now, the important question: Has this generated sales?

Answer: I don't know.

I can tell you, though, that I plan to do more trailers for my books and music because it was fun, I love being creative, and it can't hurt.

That said, I recently saw a "book animation" for another friend's book, Christopher Golden's Ararat.
I was struck by it. I'm currently reading that book and this animation captured the essence of the tale. The premise of it is straightforward and simple (though I doubt the work involved with it was) and as a viewer, I came away with a sense of quiet menace, which pairs perfectly (IMO) for the story.

When I researched it to link it here for y'all, I realized it was done by Catherine Scully, who I met at DragonCon last year and is an awesome woman. You can see here portfolio, LINK HERE. (*And you can see that Ararat animation HERE *scroll to the bottom*) She does so much more than trailers and animations--she's an author too!!!

Her bio:
Cat Scully is an illustrator and graphic designer who enjoys lending her experience to help authors as they develop their personal branding platforms. She's worked for nearly a decade as a print, web, and motion designer for clients like: Cartoon Network, Boomerang, CARE, AT&T, Comedy Central, Cosmo, NBC, ABC, and Marvel/Paramount. She assists authors and publishers by creating illustrated world maps, character trading cards, posters prints, banner stands, website designs, author logos, social media ads, and animated book covers. She currently works with River City Writers, Christopher Golden and James A. Moore, designing their social media ads, web assets, user experience, and assists with print design and production. In addition to being a designer, Cat Scully is a writer herself, and her work is represented by Miriam Kriss of Irene Goodman Literary. 


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