Persuade Dissuade Lemonade

I’m in the independently published camp all the way, but that’s  because I’m me and this method of publishing suits my needs. There’s no one right answer for everyone so I’m not going to try to persuade, dissuade or make lemonade here today.

When I decided to work toward being a published author in 2010, I was focused on traditional publishing because that was really all I’d ever heard of. I wasn’t tied into the author community – it wasn’t as easy as it is nowadays with Facebook author groups and author loops and twitter and etc. So I submitted a story to Carina Press (a Harlequin imprint) over the transom as they used to say, in response to an open call on their part for ancient world romance. I wrote a paranormal romance set in 1550 BCE Egypt and the rest is (a modest footnote to) history. Published author here, as of 2012!

I learned so much from my experience with Carina and really enjoyed the association. They gave me a beautiful to die for cover from Frauke of Croco Designs, I loved my editor and she really ‘got’ the book, I lucked into a wonderful community of Carina authors (which is where I met Jeffe) and things seemed good. As a long time romance reader, I was thrilled to be part of the extended Harlequin family as an author.

Carina acquired the second book in the Egyptian series. Although everyone was again lovely to me and professional to work with, I got to see a different side of traditional publishing – the cover by someone other than Frauke was not my favorite, shall we say. My editor left and while I was quickly assigned to a new editor, they didn’t really seem to resonate with my story or me. I couldn’t believe how much time was elapsing between book one’s release and book two’s release. Which to be clear wasn’t an inordinate amount of time at all for a trad published book (although Carina was primarily ebook at the time and my two titles never made it into print with them), but for impatient me, it was an eternity!

One of my "woke up in the morning
 with this plot" books

 I discovered I didn’t like working to a contract, in terms of what book to write next. My Muse is a flighty being and likes to work on what appeals to her most. Looming schedules make her tense. Some mornings I wake up with an entire book plot in my head, out of nowhere, and if I don’t write that book right now, forsaking all others for a while, I’m making a serious mistake. My biggest sellers have been those books. They certainly weren’t anywhere on even the gauzy schedules I keep for myself.

Oh and did I mention Carina decided to leave the ancient world romance genre at that time (they may have gone back into it since for all I know) and didn’t show any interest in acquiring my scifi romance, although they were venturing into SFR then. I’m extremely glad they passed now of course. So I couldn’t have continued with them, not writing the only two types of novels I wanted to write. They were open to me experimenting with other genres but my Muse and I were not.

My first self pubbed SFR
"Titanic in space..."

Conveniently, I had also self-published my first scifi romance two months after the initial Carina book released. I LOVED everything about self-publishing. I picked the cover, the price, the distribution channels, whether to make certain edits or not, the schedule, the promo…the royalties came straight to me me me with no extra % taken out for a publisher in between me and the seller’s platform…

I’ve written my entire life and been seriously pursuing publishing since 2010. I had a long career in the business side of the house at NASA/JPL so once I was able to become a fulltime author (which didn’t happen right away – took three years) I was ready to step right into the multitudinous tasks of being a small business, publishing and managing my own books. And I’ve been a happy clam ever since.

I admire authors who can be hybrid and work within the traditional publishing framework and self-publish as well. I think there can be advantages to having a big, successful publisher behind you. I can’t envision it for myself at this time, but I wouldn’t necessarily say no if the right offer came along. I would negotiate the heck out of the contract to keep my intellectual property rights and to make sure there were no issues or constraints on my continuing to also self-publish.

So that’s my story and I’m sticking to it!

DepositPhoto

My latest indie published titles!

What She Said

So for my post, can I just link to Jeffe's post and nod vigorously? No? Rats. Okay. Let's come at this another way, then.

Sometimes, mes amis, the world of publishing leaves you very few options. When what you write isn't necessarily the flavor du jour, most trad publishing houses won't look at you cross eyed. If they do, but your sales don't hit a particular benchmark, you may rapidly find yourself unpublished by traditional houses. If that happens, and if you have the self-confidence and spite to pick up your stories, you can go home and learn to become your own publisher.

Or say you've been writing one genre and you want to dip your toes into another - one you aren't necessarily certain you want to immerse yourself into. You write that book and rather than subbing it to agents and editors, you put it up yourself as an experiment. To test the genre waters, so to speak.

Or, maybe, after an eternity of waiting, you recover the rights to a group of stories that were orphaned when your cherished editor left the business (get used to that one, cupcake, it happens on a daily) you finally have the opportunity to finish out the series and relaunch the whole thing at what you consider a much friendlier price point - or with the cover of your dreams. Whatever your entre into DIYing it is.

Just know this. Everything about self-publishing is learnable. Scads of people have been through this wilderness and will gladly point the way. Some people will charge admittance. Many more won't. Author loops are crazy generous with how-to information, software suggestions, cover designer, editor, and copy editor referrals, too. Most of them will discuss the nuanced differences between launching wide versus targeted, too. Here. Let me pass you an aspirin. Author loops are a fire hose. You might need the pain killer.

All of this said, there's no right or wrong answer to the question of going indie or trad or both. There's only what's right for you and your work. If you're a security seeker, go trad. If you're a risk taker and a control freak, go indie. If you see the merits of both, then do all the things. There's really no math to do that will make clear which path is 'best'. It's all judgement call and what sounds like the most fun. Sure. You need a career strategy at some point. Tons of people will coach you through that, too, but as far as I can tell, you end up with a mirror of THEIR strategy rather than one of your own. So you may as well be guided by your own sense of what sounds easy versus hard. If having to format your own book sounds like the third circle of hell because you're a technophobe, you can hire someone to do that work, or you can choose to stick with the trad houses. They'll handle all that fiddly stuff, at the price, however, of having complete control over how your book is presented to the world.

So. Yeah. What Jeffe said. It's all about tradeoffs. You get to choose which ones you'll accept.

Quiz: Should I go indie or trad?

I'm brand new to this publishing thing--I only have two books out right now, and both went the traditional publishing route. So it's not like I have a whole bunch of wisdom to drop on this topic of whether folks should keep keep banging manuscripts against the query wall or take the also terrifying leap off the indie cliff.

Here's what seems clear, though: not everyone is going to succeed in the same path. I suspect that choosing what's right for you comes down to your personality and what you want from this writing adventure.

Also, I've made a quiz. Because I love quizzes. Jot your answers on a separate sheet (or write them on your forearm in Sharpie; not judging). Here goes:

1. Having a cover that looks exactly like the character and setting from the story is

A. Not as important as having a cover that conveys tone and genre, so readers aren't surprised.

B. Nice but not really my focus. I'm about writing the stories.

C. The most important thing.

2. If you absolutely had to reduce costs in the production of your book, you'd skip

A. Starbucks for a month. Or gym membership. All's I know is nothing about this book is gonna get skipped. This baby is gonna shine.

B. Editing. I know how to use commas and write clean. Plus I ran this thing through Autocrit, so it's good enough.

C. Celebratory vino for release day. Possibly the Amazon ad.

3. A line edit is

A. Close enough to a copy edit that one contractor could probably do both.

B. A what-what?

C. In my budget, and I have a great service scheduled to do it.

4. My primary goal for my writing career is to

A. Make enough money at writing to quit the day job.

B. Earn accolades, awards, and starry trade reviews.

C. Turn out the best-quality story I can, every time.

5. I consider myself a risk-taker

A. Heck yeah and bring on the sky-diving.

B. No. And I think I'm getting sick just at the thought.

C. Um, is that thing safe? If it is, sure, why not just one jump.

6. It's release day for your very first book. What's the worst thing that can happen today?

A. Seller's web site doesn't have the buy links active until after noon, meaning I'm on the phone and annoyed and losing money, but we WILL get this sorted.

B. No one even knows the book is out. No one sees it. No one reviews it or mentions it on social media. No one buys it. Holy wibblefest, am I even a real writer?!

C. Just...today? Like, one day? Man, I'm in this for the long haul. Tell me the numbers in six weeks or so, and then we'll see if we need to panic or change things up. Today, I'm just going to sip some celebratory vino and plot out my next opus.

For items 1 - 3, count 1 point for As, 2 points for Bs, and 0 points for Cs. For items 4-6, tally 0 points for As, 3 points for Bs, and 1 point for Cs. Total your points.

If you got...

0-5 -- You got this and would probably rock the indie path.
6-10 -- Consider branching out and building a career as a hybrid author. Indie first or trad first: do what works best for you, just realize that you can have the best of both worlds.
11-15 -- Keep querying. You will probably be most comfortable with a publisher at your back, at least at the beginning.

So, how'd you do? Is the quiz bunk? All your thoughts, I'm ready to hear 'em.

Self vs Trad Publishing: 5 Reasons to Continue a Failing Series

Since Jeffe's post hits all the big differences between traditional and self-publishing, I'm going to focus on one segment of it: Writing a Series

Disclaimer: I'm not traditionally published, I'm not a hybrid. I'm fully in the self-published camp.

In my genre of Fantasy, readers have a Big Thing about series being completed. They get quite peeved when the series doesn't wrap up in a timely manner. Don't get me wrong, some are willing to wait the 18-24 months trad publishing requires to get the next book; hell they'll even forgive a date slip. One slip. But boy, oh boy, oh boy do they get pissed when the series just...stops. There are many who won't start a series until it's completed because they've been burned so often.

From the creative perspective, the author usually knows whether they're writing a series or a standalone. Whether the series is a duology, trilogy, or the neverending story, the author usually has an idea. That idea is not always shared by the publisher.

Thing is, many new-author trad-publisher contracts are for two books. Sink or swim. 30 days (or really a mere two weeks) to show ROI for the publisher. If the books don't sell well out of the gate, there will be no third book. The contract determines whether the author has the right to continue the series on their own. 

Why would an author continue a series that a publisher deemed a bust?

Same reasons a self-published author continues a series that hasn't paid off yet. Here are my Top 5:

1. We love the series. We personally love the world, the characters, the plots. We know where the story is going and can't wait to get there. Books of the heart, as some would call it.
2. We know finding an audience takes time, a lot more time than a publisher is willing to give. It's not uncommon to hear of series that didn't take off for three to five years after release.
3. We control our backlists, so our books never have to go out of "print." We also control our marketing cycles, so we know when to push and when to throttle back. We have our hands on sales and marketing data, so again, we know what to push and when.
4. Our business models aren't built around shelflife. We don't assume that once we lose the endcap at Target, that our sales are done. (Hell, most of us don't get placement in any brick and mortar store ever.) Sure, grabbing the Top 10 slot on Amazon or B&N is amazing, but it's not a business model. It's simply a marker.
5. Our fans demand closure. The last thing we want to do is piss off our loyal readership. We rely on them to come with us from book to book, series to series, genre to genre. We're constantly looking to gain readers, not lose them. The fastest way to lose them is to leave them hanging. 

Now, the theoretical benefit of trad publishing a series is eyeballs and accolades. The risk is getting to finish that series.

Self Pub vs traditional pub all comes down to this....

At the end of the day I can tell you a thousand differences between self publication and traditional (or legacy) publication by a small  press or a major house. The differences may not actually run into a thousand or so but they are high,

But at the end of all of it the differences are all about one thing. Control.

Let's discuss that for a moment, shall we?

What do you mean, Jim? What sort of control?

Here's the biggest one. Do you want to have that book published? Yeah? Cool. Good luck.

Listen I have been very, very lucky over the years. I've had virtually everything I've written published and even on a few occasions where I have not immediately gotten satisfaction, I got it somewhere down the line. that's the rub with traditional publishing, however.

In the case of the big boys, the big Five as it were, these days especially, it's not about what you want to write, it's about what they think they can sell. It used to be that an editor had enough power to decide whether or not to buy a book. later it sort of became a committee situation in a lot of cases. The editor would prepare notes and effectively pitch you novels to the senior editors or a pool of editors to decide what looked good and what sort of offers could be made on a new project.

These days it's gotten a little stranger. These days a lot of publishing houses look to their advertising teams to decide whether or  not a book is going to make the grade, because, ultimately, the marketing department has to decide where the book is going to be placed.

Okay, let me clarify again: Let's say you have a western novel with a side of supernatural horror that you would like to sell. first they have to decide where to place that. is it a western? Is it a horror novel? Does it qualify in that incredibly small niche market of weird westerns? marketing decides that answer, and THEN marketing decides if that answer is something they can work with. if they don;t think they can place a weird western on the shelves of every bookstore and push it through the digital gateways of Amazon, they aren't going to let anyone buy the book. It's dead to them. At the end of the day, it's numbers, nothing personal but why invest several thousand dollars into a product that simply will not be moveable in their eyes?

They are decidedly not in the business of flushing money down the toilet.

Small and medium sized presses can take different risks, but they, too, have to worry about at least breaking even. in the case of small presses a lot fo them are basically labors of love. they will forgive themselves for only breaking even on their costs. But that's the exception and decidedly not the rule. even the smallest presses, especially the for the love presses, have limits. A lot of the small presses are run by one person which MIGHT have people helping with layout and editing or might not. They front all of the costs of making the books, which are often high end and very expensive, they limit the print run and do books the way that books were done before mass market existed. That costs a lot of money and it often costs these individuals a lot of time. they might not fret too much over just breaking even, but at the end of the day they want to do a good book and keep the press afloat without hemorrhaging money from every orifice.

All of that is a consideration when it comes to legacy publication. Cost of labor, cost of production, cost of storage, generating enough revenue to not only justify those costs but to also make a profit.

Want to avoid all the worry? Self-Publish. then, yes, you can sell your book. That weird western that no one wants to touch? You've got it ready to go with Amazon. Except, of course, for the new cover art, the editing costs, the layout, the print run, digital, audio and print considerations. at the end of the day SOMEONE is going to have to out some money up in order to get a quality product. First hint is free: The cover is important and unless your nephew is actually a successful graphic artist, you probably shouldn't ask him to draw a cover for you. The picture that you have for the world to see of your book cover is roughly the size of your thumbnail. That picture better be good enough to catch the attention of every person out there in a positive way, or you're just another image in the digital catalogue.  Especially in tis day and age, people DO in fact judge a book by the cover.

A badly laid out book will haunt you. It can be fixed, but the reviews cannot. Advertising your book costs money. I recently heard of one publicist who has just started out, who wants over a thousand dollars to advertise a book for you. Said publicist has NO EXPERIENCE but wants to make a living. If that publicity amounts to Facebook and Twitter, you better do a little research.

But at the end of the day, it's about control. Either the houses pay you up front and you jump through some hoops, or you do it yourself and cough up the appropriate bread in the hopes that you can make some money.

Whichever way you run with it, there are risks and rewards.

That's just my opinion and your mileage may vary.

Seven Pros and Cons of Trad vs Indie

The last of the light on the longest day of the year - on a hot and still summer evening.

Our topic at the SFF Seven this week is the pros and cons of traditional publishing versus self-publishing. I feel pretty well positioned to compare and contrast the two methods (broadly – there are a lot of subsets and gray areas) of publishing books because I’m solidly hybrid. In 2016, my income was 40%/60% traditional/self-publishing; in 2017, it was the reverse proportion. So here’s a handy table to consider the pros and cons of the two approaches and I’ll discuss below.

	Traditional	Self-Publishing
Money	Handled for you	Handle it all yourself
Cover Design	No control	Have to decide
Team	Lots of people invested	Build your own
Publication Schedule	No control	Much more control
Quality	Lots of help (theoretically)	On your own
Marketing	Crapshoot	Expensive
Validation	Built in	Active community

Money

The first and most obvious difference between traditional and self-publishing is that with the latter you have to front your own money. And believe me, to self-publish well, you must invest in it. Doing it on the cheap is possible, but it always shows. If nothing else, pay for editing.

But there are other aspects to the money that aren’t so obvious. With traditional publishing, the house does all the accounting and cuts you a check (or, more likely, direct deposit). Depending on their system, payments can range from monthly to annual. With self-publishing, most retailers pay monthly, but it’s up to you to track and verify the financials. On the plus side, you get a bigger cut (which helps counter-balance that investment) and you can see all the numbers. On the con side, keeping accurate track of the financials can take a lot of time. Basically you become your own accounting department.

Cover Design

Another obvious difference with self-publishing is that you “get” to choose your own cover. With traditional publishing there’s vanishingly small opportunity for input. Some authors love this aspect. Me, not so much. I’m better at it now, as I have a better idea of what I like, but I can’t afford the cover artists my publishers can. While sometimes I don’t like the trad covers they give me, there is something restful about not having to angst over that aspect.

Team

A considerable pro to traditional publishing is having a whole team of people invested in your book. This is really wonderful to have. From your agent to your editor to the production and marketing team to the librarians and booksellers, all of these people make a living by loving your books and selling them. That’s an amazing support network. With self-publishing, you can build your own team. That takes time so it can feel like being a lone ranger. Also, with many of the folks on your self-publishing team being essentially contract workers—paid by the job—there’s less long-term investment in the process.

Publication Schedule

For me this is one of the biggest drawbacks of traditional publishing: not being able to control my release schedule. I end up having to work around those dates. In some ways they provide external structure, but when it’s a terrible release date, that can be frustrating.

Quality

With self-publishing, the quality of the final product is entirely up to you. The people you hire, and how much you pay them, are critical to that quality. It used to be that traditional publishing came with a guarantee of quality. Theoretically only the best books made it through the filters to be pitched and bought, then professional editors worked on the books. With cutbacks in traditional publishing, I’m seeing a lot of editors only acquiring books and spending minimal time on giving content feedback. This is one of the biggest value-adds of traditional publishing, working with a career editor to make the story the very best it can be. Copy editing is pretty straightforward and you can hire people to make sure word choice, grammar and punctuation are correct. Finding an editor who can refine a story is priceless. I’ve been disappointed to see some editors at traditional houses punting on this aspect and to me it’s one of the biggest reasons to go indie. If my books aren’t being edited, I might as well pay an editor.

Marketing

Either way, you’re going to have to do your own promo. The question is how much. With traditional publishing, how much they put into marketing varies on dozens if not hundreds of factors. A lot depends on the publicist you draw. I’ve had books receive a lot of marketing and others receive practically nil. With self-publishing, you’ll find lots of people swearing by various ads—pretty much all of which you can do as a traditional author, too, if you’re so inclined—but how much you’re willing to do, and spend, is a personal choice.

Validation

There are active communities and networks that support self-publishing authors. Many readers will read only self-published books. Of course, many readers refuse to read self-published books. While this is changing over time, traditional publishing still has most of the cachet. Publishing a book with a house, especially one of the Big Five, brings a network of validation that can be amazing. (Though it’s not guaranteed.) The house might get Big Name Authors to blurb the book and give it buzz. There’s a more direct pipeline to review notices, awards nominations, bookstores, and venues like book festivals. With self-publishing this can feel like an uphill battle still.

Any questions? Thoughts? Stuff I missed???

Who Teaches the Teachers

Happy First Full Day of Summer, northern hemisphere folks. Welcome to winter, southern hemisphere folks.

If anyone wonders whether it is possible to consume too much watermelon whilst celebrating the arrival of summer, the answer is an unreserved yes. Blarg. But hey. One of the perks of Florida. Real watermelon - I mean the huge monsters the size of a toddler. As heavy. And with seeds. The local Mennonite communities farm them and sell them in produce stands all up and down the Tamiami Trail. The melons are sweet and juicy and messy.

And when you have just a little too much, they're a massive stomach ache. But hey! Lycopene. That's my story. I'm sticking to it and I'll likely repeat it tomorrow cause one massive melon between two people means lots of watermelon in the fridge.

When I asked this week's question - How do you level up your writing skills - I may have phrased it badly. It was supposed to garner a resource list of who we all go to in order to learn our craft. I mean, we're all of us here at different stages in our careers. And I like to ask people a few rungs ahead of me on the trail who they learn from. Because if I start studying those people NOW, I'll be challenging my craft and skills all the sooner.  And it really was a CRAFT question, not a marketing question. The internet if rife with people wanting your cash so they can teach you how to sell millions of books, but hurry, this offer ends soon!

Here's my list:
RWA chapter meetings and workshops - these were I learned the basics and it's an amazing place to start.
Critique groups - a healthy crit group brings everyone in it up because you learn from one another's mistakes. I adore the two I have.
Beta readers - beta readers are worth their weight in gold because these are the people who will call you out when you cheat the story or the characters or the reader with lazy writing.
Craft books - doesn't matter which ones. Just start. I try to work through three a year. Doesn't matter who wrote 'em. Doesn't matter if I think I'll hate the book(s). Someone else's take on how a story goes together forces me to stay conscious about what I do. Some days, I think this may not be a good thing. Analysis paralysis is a thing that exists and it's vital to strike a balance between learning new stuff and making yourself nuts. Author know thyself.
Fiction books - readreadreadread. Read for enjoyment. For the sheer pleasure of it. Because as you do, you're learning. I love finding a book that sucks me through beginning to end and then I sit there, frowning, going 'Wait. What the hell just happened there? How'd the author DO that??' I may read the book again to see if I can pick up pointers. Or I may simply move on, secure in the knowledge that no matter what, I learned more about story and character by reading the book.
Paid Classes - this is very much a buyer beware thing. First. You have to have the cash. But suppose you do. All I can suggest is that you follow your interests. What sounds intriguing to you from a writing class standpoint? I will admit to having had mixed results here. Some classes didn't sound interesting and then blew me away with all I don't know. BUT. Whenever you take a class, you learn something - even if what you learn is that what you just paid for isn't for you. It's knowledge. And no one can take that from you. That said, I do NOT think you have to go to paid classes to learn to write. Or even to skill up your writing.

The single best means of skilling up writing is by writing - especially if you take on writing you don't think you're good enough to attempt yet. Keeping one toe over the 'this is comfy' line is a sure way to stretch and grow as a writer.

Which leads me to the greatest teacher of all: Failure. If you can stand one last gaming reference, this is from World of Warcraft when I had a guild leader say: If you aren't failing, you aren't trying hard enough.

So come on into the trenches with me. I'm plowing headlong into failing as hard and as spectacularly as possible.

How to Level Up

This week's question is, how do you level up as a writer?  And that's a really good question.  For me, the big answer is by lifting EVERYONE up.  The rising tide raises all boats.

That means being a mentor for up and coming authors.  That means being a champion for new books when they come out.  That means, when you're climbing over the wall, you reach back and take the hand of the person behind you.

So, I strive to do a few things: I try to treat every hopeful professional writer like the thing they are working on is the thing that will be their first sale.  I try to treat every struggling professional like their next thing is their big breakout.  I try to treat everyone I meet in this business like they are about to be the Next Big Thing. 

To me, that's just common courtesy.

Now, I'm sure I've had moments where I've failed this metric.  There's been plenty of times where I've been in my own head and not realized how my actions could be perceived.  Trust, as the line from Twelfth Night goes, that it's something of my negligence, nothing of my purpose.

That's also why it's important to me to pay things forward.  Things like teaching at workshops, or talking to prospective SFF writers at the Writers League of Texas Conference.  These things matter. 
Because nothing helps you level up better than helping others.  So have at it.