Covering All That

Book covers are as much art as they are science and I mean that beyond the images. It's an art I'm not that good at. For that reason, I engage people who know more about book covers than I do - particularly people who know what questions to ask to elicit the most helpful (some might say most marketable) aspects of the story. Jeffe mentioned that the point of the cover is to catch the eye and to convey genre as quickly and completely as possible. If you can work story images into whatever ends up on that cover? Bonus. But more than once I've had to have a cover artist talk me down from the tree where I insist that some image from the plot needs to go on the cover. I never insist on having my way on covers - I hire professionals and then I listen to them. It's their livelihood. They know better than i what the trends are - but honestly, chasing trends is a fool's mission - the real issue is that the cover artists I hire have the experience to understand what a reader expects to see in a cover for a science fiction romance novel. Or an urban fantasy novel.

When I finally finish the SFR series, I'll have an opportunity to cover the books. I won't bother with trends. I will do my darnedest to make sure the covers for the two new books look as much like the previous three covers as possible. My goal will be to keep the branding visually similar. I want people to be able to look these books up on whichever online story they prefer and know just by looking that these stories belong together.

If I had the mental bandwidth to put a new cover on the incubus book, Damned if He Does, I'd work hard to get rid of ambiguous symbolism on the cover. Right now, the existing cover does a fine job of conveying that the story is a romance. But the cover includes all those flames. Lots of them. There's a plot reason for that - the incubus is in thrall to Satan and Hell. Unfortunately, in a romance cover, flames can also mean that the story is hot - erotic. In the case of this book, it was supposed to convey those fires of Hell. You can see how that image on the cover could be confusing. I'm concerned that readers might pick it up thinking it's a sexy read when it isn't. The heroine is Ace. The smexy just isn't as hot and heavy as those darned flames might mistakenly convey. In a perfect world, I'd have the bandwidth to update the cover. I just don't at the moment.

Book covers can be a great asset to a book and across the publishing world, you'll find all kinds of check lists and points to consider as you work on building a visual package to represent your story. They're worth glancing at. It's always worth glancing at what other authors in your genre are doing with covers as you think about yours. But it pays to remember that the cover has one job - get someone to crack open your story. That's it. And yes. It's a lot to ask of a static image. Buy maybe that awareness can help you take a step back. Sure. We all want our covers to be perfect. We worked so hard on the story, we want it dressed to the nines, dang it. Just consider what kind of audience you're going to attract if you dress your book like Wednesday Adams versus dressing it like a Kardashian or like Annie Oakley or like Madam Curie. Very different looks. Very different moods. Very different audiences. It's one of the tricks a cover artist taught me. Pan out a little. Consider the voice of the story. Then match the feel of the cover to that voice if you can.

That's the piece I'll add to Jeffe's advice of focusing on eye catching and genre. Figure out the voice of the story and lean into it in the cover.

When It's Time to Put New Covers on a Series

This week at the SFF Seven we're discussing Cover Trends. We're asking "What was, is, and will be "hot" in cover art/style for your sub-genre? If you have a say in your covers, will you chase the trend or will you stick with the image in your mind?"

There's a lot to be said on this topic, too much for even a week of blog posts. When I'm asked for advice on covers, which is a frequent request, I tell authors to keep in mind that a cover has two jobs: to attract positive attention and convey genre. This has to be emphasized because authors - both in trad and in self-publishing - tend to get caught up in wanting the cover to adhere to the story. One first-time author who was very upset with the cover her publisher gave her and came to me for advice said "but the cover doesn't illuminate the story." I had to tell her that the story's job is to illuminate the story. The cover does different work: attract the eye and convey genre.

It's that second that's most relevant for this week's discussion. Because trends change and a cover that accurately conveyed genre six years ago may find itself conveying something else entirely to a current audience. 

Case in point: I love the covers for my six-book Sorcerous Moons series. 

These were among the first book covers I ever commissioned and I particularly adore the cover for book one, LONEN'S WAR. It does come straight from a scene in the book - a pivotal scene that was, in part, the genesis image for the story - and the artist (Louisa Gallie) exactly nailed what I had in mind.

I will always be grateful for Louisa's gorgeous art and I will always love this cover.

But, recently, people have been pointing out that these covers no longer convey what kind of story these books tell. The fantasy romance genre has moved on. If I want to tell readers that this IS the kind of thing they're looking for, then I should consider updating to match current trends. 

So I did!

Behold: The new cover for LONEN'S WAR! 

I contracted with BZN Studio Designs to design new covers for all six books. Right now the series isn't available, but once I have all six covers, I'll re-launch the series with some fanfare. I'm super excited to see how they do with the new covers. I've heard some people (including my own assistant!) say scathingly that these look like all the other covers out there in this subgenre, and there's truth to that. 

AND THAT'S THE POINT.

The content is what makes the stories unique. The covers are doing the job they're supposed to do. Caught your eye, did it? I hope so! And I'm hoping you also know exactly what kind of story you'll get. 

Fantasy Covers: From Character Illustrations to Superfonts & Thingamajigs

Cover trends: past, present, and future for my subgenre. Since I'm in the throes of writing high fantasy at the moment, I'll talk about those trends.The operative word here is trends. 

High fantasy leans towards using illustrated covers. In the US, we're big fans of characters and/or scenes being on the cover. In contrast, the UK covers tend to employ hyper-stylized fonts and symbols. 

Side note: There's a very deep and fascinating rabbit hole of consumer research into which you can tumble about how cultural differences between the US and UK (and other nations) shaped media design and distribution through the early '00s (before streaming modified consumer behaviors). In short, US consumers like their fantasy detailed in design and well defined in storytelling, while UK consumers prefer more ambiguity and space to let their imaginations fill in frameworks. If you're a nerdlinger about consumer behavior like me, the rabbit hole for studying the US mainstream market's blossoming embrace of Asian-original entertainments isn't as deep as US-European, but interesting case-studies are cropping up. Unlike past investments, corporate money is chasing the niche fanbases that are growing exponentialy and globablly due to technology-enabled accessability and the diminishing digital borders.

In the way past (okay, the '80s) bright fantasy illustrations, often with the Chosen One on the cover, dominated. The '90s saw the rise of ambiguous settings over characters (a bay, a mountainside, an alleyway, etc.). In the '00s, the Hooded Man was everywhere along with the over/under split image covers. The '10s saw an influx of superfonts and symbols, adopting more of the UK market aesthetic. These designs are lingering into the early '20s because the pandemic's lockdowns impact on the modeling and photography/photo-illustration industry...and because using things instead of people on the cover tends to be cheaper. Keep in mind the books releasing this year from major publishers likely had their covers designed at peak pandemic. Smaller presses and indies, however, are far more nimble, and the trend there seems to be a rise of superfonts overlaying singular-character covers. 

Now, because it's fantasy, illustrated character and scene covers never disappear. They're a staple of the genre. Plus, there's a dedicated superfan base who buy books based on the illustrator/artist more than the author. 

The Art of the Book Cover

Hey all! This week's topic here at the SFF Seven is Cover Trends: What was, is, and will be 'hot' in cover art/style for your sub-genre? If you have a say in your covers, will you chase the trend or will you stick with the image in your mind?

I write romantic fantasy, and best I can tell, most books in my sub-genre have aimed toward symbol and typography covers over the last few years. Black and gold are popular too, but then other covers go for bolder colors. Here are a few examples:

I have noticed, however, that some covers in romantic fantasy that contain more of a fairytale vibe are leaning toward these artsy, folkloric covers.

Luckily for me, I only have the Witch Walker trilogy to deal with for now, and those covers have been completed since 2020. I also had input, which I appreciated from my publisher. This happened because they thankfully trust my judgment and knew I had a vision for this trilogy. I made mock-ups, sent them to the publisher who then sent them to the cover designer, and here we are. I think they're really beautiful, and I cannot wait to see them side by side in hardback!

As for where I see trends going? I don't really know. Any book that's popular enough can sway the market. If you look at Atlas Six, a dark academia/romantic fantasy TikTok sensation that went trad recently, you'll see a very minimal and mystical vibe with a mostly black cover. But then if you take a peek at Daughter of the Moon Goddess, a fairytale romantic fantasy, you'll see all this gorgeous pastel artwork that is just breathtaking. I love them both!!

I don't have my thumb on the cover-trend pulse, but I know a good cover when I see one ;)

What about you? What covers do you love in the romantic fantasy genre?

Noodling Newsletters

 Full disclosure: Having a difficult mental health day. So if this comes across as defeatist and maudlin, it probably is. There's a chance this is a side effect of a new migraine medication. Or it's just -- [waves hand around.] I'm frankly not sure how I'm supposed to know the difference, which is full on annoying.

Anyway. Newsletters. I subscribe to a few. Mostly friends. Aaaaand like others have already said, I don't read them. My time and attention are so fragmented. I cannot imagine that anyone else in this post modern apocalypse is any different. We have to pick where our shards of time are spent. If I have a few random seconds, I'd rather read your book. Not your newsletter. I'd rather write. I'd rather pet a cat. I'd rather plant flowers.

I do have a newsletter. After a fashion. I rarely send one out. My issue is that writing is already enough like screaming into the void that I don't need to add a newsletter to that mix. I realize that it's my life, so of course it's boring to me. But there's nothing in my life or in my writing process that is worth conveying to others on a monthly basis. My life is no different from anyone else's life. We're all doing the best we can. Yes, I could use it as a promotional tool. Could do. And honestly, that is about the only time I ship a newsletter. When I have something to promote. But a regularly scheduled product? Not currently my cup. I'd like it to be different. I'd like to be a different writer than I am. The best thing I could think to do with a newsletter would be to put outtake scenes or short-short stories in - make it some kind of value add. I could see doing that and hoping that readers would enjoy that. It would require a different life than the one I have, however. Because right now, about all I could offer would be a chronic daily migraine support newsletter with medication efficacy experiences, relief product reviews, and cautions for migraineurs that noise cancelling headphones are likely to set off an attack (but not if you turn off the noise cancellation.) And of course I could talk about cats. Endlessly. I just don't think there's much overlap between those audiences and the SFR audience. Some, sure. And maybe I'd convert one or two. But really, I'd rather just write stories and let those do the conversion. That's the goal, isn't it. Let the stories we love bring in people who might love them, too.

Author Newsletters

 

Is anyone else escaping into books this week? I’ve read some great reads recently—I share about them on Insta and Goodreads—and when I look back at the books, I realize most of them are because of follow book lovers. 

Which leads me to our topic of the week: share your newsletter info. 

And this is where I tell you: I don’t have a newsletter and I don’t foresee creating one. 

Why? Doesn’t every author how-to, agent, and likely publishers tell you to make one? 

Yes, yes they do. If you’re a writer you’ve undoubtedly see that advice splashed across the socials or heard it in any marketing panel you’ve attended. And yet, I resist. 

I’m a pretty voracious reader. I average between 80-100 books a year. If this boggles your mind: 

• I don’t game (I used to, but whoa addictive, so yeah) 
• I rarely watch shows (unless my husband finds something he thinks I’ll love and then we binge together—bonding time!)
• I attend my kid’s sporting events, but I always have a book or two in my purse for the waiting times 

And I never open any author newsletters.

So how do I find new books or know about new releases coming up? I believe I find them the same way most people add to their TBR piles: social media and word of mouth, Goodreads, and the library. The trick is knowing how to find my book’s audience where they hang out, and I don’t think newsletters are it. 

I could absolutely be wrong, but I’d be curious to find out how much cross-traffic an authors newsletter and social following has. Maybe there’s no way to really track that, but if you could know what percent of your newsletter follows you on Twitter or Instagram vs. people that do very little online I’d be very interested. 

Because for me it all boils down to mental bandwidth. Where am I going to put my time for the most benefit. If I’m putting energy into posting and sharing book content then I don’t have a lot left for crafting an interesting newsletter. 

Thoughts? Do you feel your newsletter benefits your author brand? Do you put more energy into promoting online? 

Grey Magic, Dark Wizard, and Storm Princesses - Oh My!

 

This week at the SFF Seven we're sharing newsletter info and promoting work. For those feeling hesitant to promote their books during this terrible time, I'll remind you - as I've been reminded - that art brings us joy and books open minds. When we're dealing with close-minded bigots, hatred, and war, we need stories more than ever. We provide the counterbalance. Please share about your books, because the world needs them.

So: Promo from me! Book Three in my Bonds of Magic series, GREY MAGIC, released on Monday!! 

      

This series is The Witcher meets The Selection. 

His Darkness, Her Brightness… Together They Defy the World

Lord Gabriel Phel at last holds his dream in his grasp—and faces losing everything. He’s finally won the love of his wife, familiar, and mother of his child, and she offers him a heartfelt commitment he can truly believe in. Together they’re building a true house, one with a growing family of friends and allies that can help them stand against their enemies. And he’s learning to master his magic, to use it as the powerful tool and weapon it should be. But old and new enemies array themselves to take it all away.

Lady Veronica, now fully of House Phel, is doing her best to embrace happiness. After all, she has her hands full managing her mercurial and powerful wizard as he navigates taking his place as the head of their house, and with learning her own extraordinary ability. But she fears whatever peace they win won’t last long. When their enemies inevitably strike—including, perhaps, her own father—they must be ready to defend all they hold precious. It doesn’t help that her idealistic husband insists on making foolishly noble decisions that put them at even greater risk, nor that she loves him all the more for it.

As Nic and Gabriel struggle to put their household in order, giving ill-advised safe harbor to Nic’s runaway sister and risking their lives to save Gabriel’s sister’s sanity, their enemies draw the noose tighter on their well laid plans. When the unthinkable occurs, it’s up to both of them to trust in the nascent, unknown magic they’ve woven together.

      

If you're into audiobooks, you can listen to the first in this series, DARK WIZARD. Books 2 & 3 will be out on audio soon! Comment on this post and I'll pick one person to receive a promo code (US only, not my fault) for a free copy of the DARK WIZARD audiobook!

       

Finally, if you follow me, you'll know that I canceled the preorder for THE STORM PRINCESS AND THE RAVEN KING, Book Four in the Heirs of Magic series. Several things came together to force me to cancel, alas. BUT, this neatly segues into our main topic, the newsletter! Subscribe to my newsletter for news on when this book will release. There are also regular yummy giveaways. 

NEW Fantasy Romance GREY MAGIC (Bond of Magic, Book 3) by Jeffe Kennedy

 Today, we're celebrating as Jeffe wraps up her scintillating and sizzling Bonds of Magic Fantasy Romance trilogy with this week's release of GREY MAGIC! 

GREY MAGIC
Bonds of Magic, Book 3

His Darkness, Her Brightness… Together They Defy the World

Lord Gabriel Phel at last holds his dream in his grasp—and faces losing everything. He’s finally won the love of his wife, familiar, and mother of his child, and she offers him a heartfelt commitment he can truly believe in. Together they’re building a true house, one with a growing family of friends and allies that can help them stand against their enemies. And he’s learning to master his magic, to use it as the powerful tool and weapon it should be. But old and new enemies array themselves to take it all away.

Lady Veronica, now fully of House Phel, is doing her best to embrace happiness. After all, she has her hands full managing her mercurial and powerful wizard as he navigates taking his place as the head of their house, and with learning her own extraordinary ability. But she fears whatever peace they win won’t last long. When their enemies inevitably strike—including, perhaps, her own father—they must be ready to defend all they hold precious. It doesn’t help that her idealistic husband insists on making foolishly noble decisions that put them at even greater risk, nor that she loves him all the more for it.

As Nic and Gabriel struggle to put their household in order, giving ill-advised safe harbor to Nic’s runaway sister and risking their lives to save Gabriel’s sister’s sanity, their enemies draw the noose tighter on their well laid plans. When the unthinkable occurs, it’s up to both of them to trust in the nascent, unknown magic they’ve woven together.

BUY IT NOW: Amazon

Buy Book 1: DARK WIZARD

Buy Book 2: BRIGHT FAMILIAR

BUY THE SERIES: Amazon