Book Marketing - What's the Trick?

Our topic at the SFF Seven this week is: Trying to Moneyball Book Marketing: Is there One Simple Trick we’re all missing?

"Moneyball" refers to the movie with Brad Pitt and Robin Wright - and an early career Jonah Hill. It's an excellent movie, well worth watching, and one we happened to recently rewatch. (Although I'm not the one who suggested this topic.)

In the movie, "moneyball" is actually employed in a snide sense, because Brad Pitt wants to implement a new system for choosing baseball players. Apparently based on real events, as general manager of the team, Pitt hires Jonah Hill to run the statistical analyses on past performance of players to compose a winning team. The old guard, particularly the scouts and other team managers, fiercely resist this system because they believe in going with their gut about players. Also, the statistics tend to disregard the glamorous and high profile players, instead favoring the workhorses who turn in consistent but not necessarily spectacular results. Because Pitt is trying to maximize team composition on a lean budget, they accuse him of being interested in moneyball instead of baseball.

I mention all of this because I hear "moneyball" used in the sense suggested in this topic quite a bit, and I don't think that's what people necessarily mean. Really, we should be talking about if there's a way to moneyball book-writing. That would be a more direct analogy.

The real question of the week - is there a simple trick to book marketing that we're all missing? - gets a "I really don't think so" from me. I'm not a marketer, by profession or inclination, but there are plenty out there and I don't see any of them using any particular tricks beyond pouring a lot of money into broadcast advertising.

Could be the other folks here have other suggestions!

But I do think there are ways to moneyball book-writing. At the risk of sounding like the intransigent scouts in the movie, I don't much care for that approach. I know a lot of self-publishing authors scan the top 100 lists on Amazon, see what kinds of stories are selling  hot and write those. That's not something I want to do. Arguably I am being like the old guard of baseball, waxing on about the art and heart of the profession, but that's where my values fall out. I'm a writer first out of love. If I wanted to play the odds, I'd do something else.

There is a lesson to be taken from the moneyball concept that does harmonize with how I approach writing: the long game. Most of my books are slow and steady performers. I have not (yet?) had the glamorous bestseller that everyone talks about. But my books sell decently. They earn out the advances I'm given or the money I invest in producing them. Like Jonah Hill, I run the numbers on my sales and track which do well, which have increasing or decreasing sales. I know which are my steady performers, and I value them. With each new book, I gain readers for the backlist and see nice bumps in sales.

In fact, if there IS a marketing trick that I've heard passed around and that has worked for me, that's to write another book. It really does work.

Speaking of which, WARRIOR OF THE WORLD releases on Tuesday, January 8, 2019!

As We Head Into 2019

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Our topic this week isn’t actually “resolutions” (per our Google calendar), it’s whatever is on our mind. I guess for most of us in this time frame, it would be our plans for 2019, however, so here goes!

For 2019, my personal watch word is going to be ‘mindful’.

Yes, I do have a strategic plan and specific goals and I revised that in late December. (Learned to do strategic planning in my long career at NASA/JPL before becoming a fulltime author and the habit stuck with me.) I update my plan every December for the coming year, besides looking at it once a quarter to check on my progress.  I don’t do fabulous spreadsheets like Jeffe (because no one else can remotely approach her level of expertise!) and the longer I’ve been gone from the old day job, the more informal my strategic planning process has become.  Also much quicker to do!

The choice of one word as my theme, however, is to ask myself to focus on whether the activities I’m spending time on are really advancing what I’d said were my priorities for the year, and if not, to evaluate if I need to revise a goal to respond to a new development. OR to consider whether I’m simply indulging myself in too much time on social media and letting that soak up too much of my energy, for example! Yes, I connect with readers there but I also have a tendency to dive into rabbit holes of discussion on the current hot topic or research. I’ve also been a little too quick to say yes to too many things in the past few years as a fulltime author and ‘mindful’ reminds me to really think through the time commitment and opportunity cost (“if I do X, I won’t have time to do Y”). I’m getting better at not doing magical thinking that each day contains 48 hours of time to write and Do All The Things. Being mindful is a further enhancement. Look before I leap.

And of course very shortly after doing my plan and priorities I was unexpectedly invited to participate in a new scifi romance project. Plans are made to be changed, as they say! In this case, I pondered long and hard and decided the project didn’t fit with my established author brand in SFR, although it was lovely to be approached. I even tried out a few book concepts to see if my Muse took fire with going in a slightly new direction and….no. But it was a good reminder to be open to new possibilities and to stay flexible.

I’m sure there will be more changes ahead in the indie publishing world and I’ll have to adapt to those. I believe an author needs to stay nimble and adaptable. Being a successful author is a long game and takes time and fortitude to build a solid backlist and a readership.

I released seven books in 2018, all SFR, and hope to do the same this year but perhaps squeeze in one or two more titles. I’ve committed to my readers to write at least one of my ancient Egyptian paranormal romances this year, while continuing to add new adventures to my award winning, bestselling Badari Warrior  SFR series. We’re also doing the fourth Pets In Space anthology so I’ll be writing a new Sectors novella for that. (And the new project I mentioned above would have severely altered the overall plan, without knowing if my existing readers would follow me to the new shiny thing or if new readers found there would have enjoyed my backlog of other titles.)

I also have a fantasy world which I’m dying to write new stories for, but unfortunately I can only work on one book at a time, according to my Muse, and my writing speed works out to a book about every other month. A bit more if I avoid that social media black hole and buckle down on the writing!

Having chastised myself on overdoing social media, I do want to become more of an Instagram person in 2019. It’s not at the level of a goal, but more of a strong desire. I have an account but to date I’ve only done a few videos and shared pictures of Jake the Cat (always popular) and blingy earrings. 

Bookstagramming is so big now that I feel I need to try my hand at it.

One significant change for me is that USA Today shut down the Happy Ever After blog as of December 31st, where I wrote the SciFi Encounters column, focusing primarily on SFR. The loss of the HEA platform means more time for me to devote to writing novels. I always try to find the most positive spin, can you tell? But…not so fast, I’m exploring a couple of possibilities to keep my hand in on doing author interviews and special posts elsewhere. And of course I’m happy to be on the Amazing Stories Magazine blog and Love in Panels! (And here…)

A few trends I foresee for SFR in general in 2019 - the romance subgenre will continue to be popular with readers. I don’t see any loss of enthusiasm in the various places and groups where I interact with the community. I do see the traditional publishers moving away from romance (or calling it something else) now that indies are so dominant. I see some authors continuing to move back and forth between trad and indie. Some of us are firmly committed to being exclusively indie and it’s wonderful that there are so many opportunities now for getting books into the readers’ hands. Or on their e-readers. Or released as audiobooks, another huge and growing market.

Cyborgs will continue to be a popular trope for the SFR hero (and sometimes for the heroine as well. Starting to see a few female cyborgs.).

Dragons and dragon shifters are still popular but I think their momentum is slowing a bit. Some authors have been trying to switch to griffins but I haven’t seen that catch on in a major way.

There was something of a move to writing standard ‘Harlequin type’ plots for SFR novels in 2018 – the billionaire dragon shifter alien’s secret nanny’s baby kinds of things but again, I haven’t noticed a huge wave of best sellers along that line.

Colorful barbarians on various icy planets are still being written and enjoyed but that’s not a cutting edge trope any longer. Still fun, many good stories releasing every week for your reading enjoyment, just not the ‘new thing’.  Nothing wrong with that! Ruby Dixon published her first one in 2015, which really put energy into the concept. I wish I knew what was going to take its place as the HOT trope to write! Keep your eye on Ruby because she’s very good at identifying and writing the ‘next new thing’.

I’ve been seeing more prison planet tropes of late…

MMPREG (featuring male pregnancy) is a thriving SFR subgenre…

Reverse harem (RH) is still selling well for romance in general. I haven’t seen too many SFR RH novels as yet though – most seem to be in the fantasy or paranormal genres and are definitely a hit in the Kindle Unlimited market.

Diversity in the stories being told will continue to increase…as will the number of “own voices” authors…

Series continue to be the way to go, versus standalone novels. No cliffhangers, please. Or if you do write them, let us know up front in the book blurb. (My personal preference here - some authors swear their readers eat cliffhangers up and call for more. Myself as a reader=a hard NO and I'll probably never read you again. Shrug.)

Many authors who were early trail blazers in SFR and who had published traditionally are getting their rights back now to older novels and are updating and re-releasing those titles independently, which is exciting. I think many of the current readers have come to the genre in the last few years and may not have seen the older titles by popular authors (Susan Grant, Kim Knox et al) before. Of course a flood of those titles may temporarily depress the market a bit but romance readers are voracious consumers of books (yay!).

So, there you have it – what do you foresee coming in romance or scifi romance for 2019?

(Portions of this post appeared on the Amazing Stories Magazine blog on January 3, 2019.)

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Resolutions

Primary goal for 2019: Convince this little lady that she wants to live. We're doing the massive IBD flare thing again and she's stopped eating. Again. Usually we right this ship before a trip to the ER. Not this time. And just as well. She's developing heart disease, so when she was released to come home, she came home with a referral to a cardiologist. So there's that to navigate.

Oh. You meant goals I had actual control over? Fine. Find and reclaim my writer mojo. That's it. That's the goal. Totally specific, measurable, achievable, realistic and time sensitive. 

The last two years have been a clu--uh--challenge. I wrote, yes, but published nothing. Which isn't to say there haven't been projects finished. There have. They just weren't quite right. They've stewed enough that I know how to make them right. So getting those fixes in and the stuff published in one form or another is on the list for this year. As is finishing off the SFR series. It may not all get released this year, but if I can get the last draft in the can by end of year, I'll count the year a success. I won't claim to have made my process bullet proof, because in no way do I wish to challenge the universe to prove me wrong. So let's just say I have an adaptive system that has built in guides for getting back on track when life goes pear-shaped.

Armed with my trusty bullet journal, I record my word counts every day and I know precisely how many words I need in order to stay on track. There are built in fudge days because killer migraines and family emergencies happen and I'm one of the lucky ones who gets to care about family emergencies. I won't claim any kind of luck for the killer migraines. I'm still trying to get the insurance company to let me give Aimovig a try. 

Regardless. The year is mapped out. Each story gets a shot. If I keep my word count goals, I'll make a one million word mark with no issue. 

So raise your cup of tea. Here's to a New Year and to finishing what we start.

2019: Planning for the future

Man, this is an auspicious start to the new year, hmm? Late for the first blog post.

In my defense, the Christmas "break" screwed up my sense of what day it was. Part of the challenge of working from home, and essentially working every day, is "day of the week" tends to be less meaningful.

But this year I feel a need to up my game, in terms of organization, planning, and even taking down time. I certainly feel I could be more productive, use my time more efficiently, and I'm going to need that in the years to come.

Some goals for this year:
-Of things you'll be seeing, I've got A PARLIAMENT OF BODIES coming out on March 26th, and SHIELD OF THE PEOPLE in October. Both were quite challenging books to write, and I'm pretty pleased with what they do and how they move the Maradaine saga forward.
-In things I'm doing, there's the final edits on SHIELD, which should be done and turned in this month.
-On the drafting front, I'll be finishing THE FENMERE JOB (about halfway through the rough draft now) and THE PEOPLE OF THE CITY, which will close out Phase I of the Maradaine Saga.
-Along the lines of "closing out Phase I", a big part of the next year is organizing my plans for things I'll be writing once I finish PEOPLE, as well as some smaller projects, some non-Maradaine things, and more or less continuing to lay out impossible goals for myself because that's how I roll.


So that's what I've got on my plate. We'll see how I do.

Vow to ignore the world more

The main thing I’m planning to do in 2019 is ignore the noise. Used to, in the dark ages before DVR and streaming, when we watched live TV, commercials (or adverts, if you’re across the pond) would blare into the interstices, wresting our attention and spoiling our groove. Nowadays we can avoid those ads, but the persistent low hum of mental friction may be worse: 24-hour news, push notifications on my phone, Twitter, Facebook, Insta all e-mailing me constantly to tell me I’ve missed something important. (To be fair, updates from that lady on Twitter who raises sled dogs and posts puppy pictures is SUPER IMPORTANT and don’t keep me from the sled puppy pics don’t you dare.)

I was exhausted and overwhelmed and didn’t even realize it.

Until August, when the cosmos reminded me of the melody in all the noise. August 15 my mom was in a car crash and broke her neck. She had to wear a halo device for four months and couldn’t do much for herself, which as you can imagine was frustrating and heartbreaking. I took care of her for a while, and then my mother-in-law moved closer and we both focused on helping Mom. Between that and all the usual family responsibilities, I didn’t have time to listen to the noise. I didn’t read social media. I didn’t listen to TV news. I didn’t read headlines. I just existed. I did the thing, went to sleep, woke up, and did the thing some more.

And you know what? Even with all that stress of health crises and family drama and pet angst (for the duration, I had five dogs living at my house, all with special diets and diva personalities), my life was, well, not stressless but ... content? Focused, definitely.

And man did I get shit done.

So that’s my chief resolution in 2019: to hear the signal, not the noise. To read, to write, to focus on the things that are important to my tiny circle and let the rest of the world be as crazy as it wants. I can’t fix the crazy. But maybe, if I do the things I’m meant to do, I can add to the melody and with enough of us trying, we can lift music out of the noise.

P.s. — Mom got her halo off about a week before Christmas and is doing really well. I am so, so grateful to still have her around.

Release Day: GATES OF THE DEAD #Fantasy by James A. Moore

🎉🍾HAPPY NEW YEAR! 🎉🍾

Jim (James) is ringing in the new year with the third book in his Tides of War epic fantasy series. Raise a glass with us as we celebrate Brogan's latest adventure!

GATES OF THE DEAD
Tides of War, Book 3

The end times have come, but it's not too late for a hero to strike back, in the grimdark fantasy sequel to The Last Sacrifice and Fallen Gods.

Brogan McTyre started a war with the gods, and he's going to end it. Raging gods have laid waste to the Five Kingdoms. Only Torema remains, swollen with millions of refugees. Their last hope lies in fleeing by sea, but as storms tear at the coast, even King Opar can't muster enough ships for them all. Brogan and his warriors must fight the He-Kisshi to reach the Gateway, the sole portal for gods to enter the mortal world - and the only place where they can be killed. But the forces of creation have been unleashed, and they'll destroy the world to reshape it.

BUY IT NOW: Amazon | B&N | IndieBound

New Goals and the final Table of contents for THE TWISTED BOOK OF SHADOWS

First, an announcement. After literally 10 months of  reading, the final Table Of Contents for THE TWISTED BOOK OF SHADOWS is complete. 


Why so long? Because we pushed as hard as we could for diversity in this anthology. We sent the message far and wide, that this would be an OPEN SUBMISSION and asked people to help spread the word to every market imaginable. What that meant at the end of the day was that we got just at seven hundred submissions. 

Guys, that takes a while to read. 

And you'd be amazed at how many of them were just plain excellent stories. I know I was. When we asked people to send their best, apparently they listened. There were a few exceptions, but only a few. 

The submissions, by the way, were also BLIND. No names, no genders no nothing, but the stories and their titles and their word counts. 

We had to gofundme to get the money up, but we got it. Six cents a word, up to 5000 words per story. 

The Twisted Book of Shadows
Here we go, folks. Ten months. 700 stories. Profound thanks to Matt Bechtel for all of his efforts to ensure our blind submission process remained blind. James A. Moore and I could not have done this without Matt, nor would we have wanted to do it without the extraordinary help of our editorial committee, including Herculean efforts from Linda D Addison, Rachel Autumn Deering, and Lee Thomas, as well as the notes and efforts of Nadia Bulkin, KL Pereira, and Lamar Giles.
Thank you to every single author who submitted and waited patiently as we waded through all of the stories, many of them multiple times.
Coming this year from John M. McIlveen and his Twisted Publishing (via Haverhill House Publishing)...
Without further ado, here, in alphabetical order, are the contents of THE TWISTED BOOK OF SHADOWS.

THE TWISTED BOOK OF SHADOWS
(Final Order to be Determined)

Angelmutter by David Surface
At Least the Chickens are All Right by Trisha J. Wooldridge
Beneath Her Skin by KT Wagner
Brother Mine by Rohit Sawant
Cake by MM De Voe
Coyote by Jason A. Wyckoff
Elegy by Sarah Johnson
For Every Sin an Absolution by Kristi DeMeester
Groomed by Liam Hogan
Liza by Jeffrey B. Burton
Lydia by Cindy O'Quinn
Midnight Sun by Andrew Bourelle
Mirror, Mirror by PD Cacek
Records of the Dead by John Linwood Grant
Smeared Star in Your Hands by Sara Tantlinger
The Birthing Pool by Eoin Murphy
The Pale Mouth by Melissa Monks
Underground by George Murray
Unto the Next by Amanda Helms

My New Year's resolutions? 

Lessee: Write more. 

Seriously. I spent a LOT of time doing other things this year, including working too many hours at the day job. Toward November this year I told them I could not keep working quite as many hours as they wanted. Love the job, need the time for my career. Simply because, now and then things go wrong in retail/customer service I wound up getting very behind schedule as I tried to keep up with demand on the work front and the writing front, 

I've now cut back to more reasonable hours and they'll have to stay reasonable, because as a rule I write four novels a year, and sometimes more. 

Also, I just plain have a lot of projects to work on, I have a novel due in a month or so, I really need to write that. Really. Seriously.

So with that in mind: May your New Year bring nothing but joy, prosperity and good health! Happy New Year!

James A. Moore

Added news: Happy BOOK BIRTHDAY to me! GATES OF THE DEAD comes out tomorrow, wrapping up my TIDES OF WAR series. It was a blast!

Anyone interested in meeting the author can find me at PANDEMONIUM BOOKS in Cambridge Massachusetts along with author Craig Shaw Gardner on January 10th from 7PM until 9 PM. You have been warned. 

And on the same front HAPPY BOOK BIRTHDAY to be and by co-author Charles R. Rutledge, for our novella, CALL UP THE DEAD, which is included in the anthology SNAFU: RESURRECTION. This is a novella with the characters GRIFFIN & PRICE, marking their fourth time in a long fiction piece of work. There will be more. :)

Rejuvenation and Goal-Setting

The pattern of frost-filigreed wisteria vines is so lovely. The winter holidays are such a great season for rest and rejuvenation - and our weather in the high desert of New Mexico has obliged with lots of snow and freezing temperatures. All the better to keep me cozied indoors and focusing on both relaxing and giving my mind the room to mull thoughts for the coming year.

I did something a little different this year. Not on purpose, but because in those last few days before guests arrived for the holidays, I just couldn't keep my attention on work.

Instead of fighting that - I let it go.

I spent those couple of days baking, wrapping gifts - and even tandem watching schlocky Christmas movies with a long-distance friend. The upshot is I went into the actual holidays feeling rested and calm, instead of stressed. I'm going to do this every year.

In fact, front-loading rejuvenation time rather than relying on post-effort recovery time is going to be my compass concept for 2019.

The other thing that's happened is that I relaxed and rested enough that I started to get a little bored - which meant I was excited to take on some business tasks, yay! - and my mind wandered quite a bit, of its own accord, to ideas for the coming year. A big part of that is going to be reducing back log and lists.

Some of those things:

Maintain Inbox Zero

Some people can live with full email inboxes. I just can't. I tend to treat my inbox like a To Do list, which means the emails in there weigh on me as tasks that remain unfinished. Worse, emails that are more important, and thus require more effort, tend to languish in there for months, growing hopelessly stale or often forgotten entirely.

To change this up:

• I already emptied all of my email inboxes and will start the new year with Inbox Zero
• I will treat email with the one-touch principle - each email gets touched once and dealt with
• to do this I will either reply immediately or
• file emails and add any reply tasks to my To Do List instead
• I'll also continue to check email only a couple of times each day, and then only after I get wordcount

Revivify To Do List

Related to the above, I'm going to make my running To Do List, which I keep on an Excel spreadsheet, more relevant and active. I have that same syndrome where some tasks tend to linger on it for MUCH too long, sliding from one day to the next, until they build up so much inertia from Dread & Procrastination that they feel like insurmountable obstacles.

To change this up:

• I will minimize tasks that float for a long time by
• distributing tasks instead of clumping (i.e., if I have a list of things to do for SFWA, I'll put them over several days or weeks instead of all on one day, then moving them as I don't finish them.
• And if I do move a task, I'll break it up into smaller tasks, then distribute over several days
• I'll give larger, longterm tasks a category (I already have these, like Finances, Business, Errands, etc.) and subtasks until complete
• Everything gets this treatment, rather than having very large tasks on my list that float with no progress

Reduce TBR List

Back in 2015, I made a spreadsheet (of course I did!) of all the books in my possession that I hadn't yet read. It lists the format (digital or paper), date acquired, reason to read, etc. I add to it as I acquire new books. All the books that I had at the time I made the spreadsheet got a date of October 27-29, 2015, which were the dates I entered them. When I made the list, I had something like 280 books on it. Today I have 316 and 233 of those are from October of 2015. (To be fair, those represent YEARS, possibly DECADES of unread residency in my life.) This list can feel like a crushing unfinished task, however, so I'm resolved to deal with this backlog.

To change this up:

• I will read one of these 233 books for every newer book I read, alternating them.
• I'm reducing my 25% commitment (reading at least the first 25% of every book) to 10%. If I'm not wanting to continue by then, off it goes.
• In fact, I'm going to get ruthless about this decision-making. If the book isn't making me glow with delight and LONG to keep going, then it goes. 

I've got a few other goal sets on my list - on a spreadsheet, OF COURSE! - but they feel more personal. What about you all - anything you're looking to change up this year?