Our topic at the SFF Seven this week is "Room for Growth." We're discussing one aspect of our writing or publishing careers - that we can control! - that we'd like to improve this year.
This topic is apropos for me right now because I'm in the midst of a push to boost (wedge, shove, or squeeze) my career to a new level. I should caveat that I know I'm doing relatively well. I'm grateful for the success I've realized in my writing career and I never want to lose sight of the fact that many excellent and deserving authors haven't seen the same success.
But I've reached a real sticking point.
For those who don't know, my husband has early onset Parkinson's Disease. He's over ten years into diagnosis, so while his progression has thankfully been quite slow, he's reached the point where he really can't hold down a job. That leaves supporting our household up to me and my books. I'm stubbornly resisting getting a day job again, so this year will really be the make or break on whether I can make enough money to pay the bills and have a cushion for the future.
So, what have I been doing?
Since I can't bottle lightning - which, I admit, I've kind of been hoping to do as getting a book or series that takes off into the stratosphere would be super nice - I've been learning to *shudder* market and advertise.
I attended Romance Author Mastermind in December. Something I'd been leery of before for many reasons. My bestie and sister author Grace Draven talked me into it and I'm so glad she did! I learned so much from it! Mostly I came to the realization that it would behoove me to treat my business like an actual business.
The other thing that happened is I completed my contract with St. Martin's Press (all but for page proofs on book 3) and they passed on my option book, which is one I've mentioned, DARK WIZARD. They passed on it - even though my editor loved it and the house loves me - because they feel like they can't move fantasy romance in the print numbers that they'd like to. (They don't care about ebook sales. They want what they can sell at Walmart, which is Cowboy Romance and sweet contemporaries these days - so a tidbit for those of you who write that!)
Once I got over the initial sad, because I loved working with St. Martin's, I took this as a Sign. While my writing income had been pretty close to 50/50 between Indie and Trad for the last few years, in 2020 that changed to 65% Indie - and my Trad income was only 75% of what it was in 2019. That's not a good trend. At Romance Author Mastermind there were many former Trad authors who been where I am and said they'd made their money switching to Indie. Yes, I've heard this before, too. These people showed the numbers.
I decided that, instead of taking DARK WIZARD on submission to other Trad houses on submission, I'd self publish it. So, DARK WIZARD, book one in my new series, Bonds of Magic, will come out on February 25, 2021. (I loved writing this freaking book so much that I'd already written the whole thing!)
(If you want a sneak peek of the cover of DARK WIZARD and what it's about, it will be in my newsletter going out Monday. Sign up here.)
Then, because I'd already planned a new series, Heirs of Magic (unrelated, I didn't realize the series title echoes until too late, ah well), with book one THE GOLDEN GRYPHON AND THE BEAR PRINCE releasing on January 25, 2021. You can preorder it here, or here are some handy buttons.
That means in 2021, I'll be taking advantage of the fact that I'm a relatively prolific writer - not writing anything for Trad - and releasing two Indie series. My release schedule will look like this.
The Golden Gryphon and the Bear Prince (Heirs of Magic 1) 1/25/2021
Dark Wizard (Bonds of Magic 1) 2/25/2021
The Sorceress Queen and the Pirate Rogue (Heirs of Magic 2) 4/19/2021
The Promised Queen (Forgotten Empires 3) 5/25/2021
Bright Familiar (Bonds of Magic 2) 6/26/2021
The Long Night of the Crystalline Moon (Heirs of Magic 0.5) 7/15/2021
The Dragon's Daughter and the Winter Mage (Heirs of Magic 3) 8/25/2021
Bonds of Magic 3 (Bonds of Magic 3) 11/1/2021
The Storm Princess and the Raven King (Heirs of Magic 4) 12/31/2021
Of those, three are already written, so it's not as intense as it looks. Also, because I track my productivity so intensely (something I always recommend all writers do, so we know exactly what we can and can't do), this is a doable writing schedule for me. (Hopefully. I'm pretty sure I can do this, but light a candle for me.)
I'm also doing things like reading books on marketing and advertising! I very much recommend David Gaughran's AMAZON DECODED: A MARKETING GUIDE TO THE KINDLE STORE. It's easy to digest and full of excellent, practical advice, absent the ickier kinds of self-publishing shouting. I bought the Publisher Rocket app and have been taking the online classes on maximizing keywords.
I'm going all in, people. Wish me luck! (And buy my books :D)