Saturday, September 1, 2018
Book Covers Are the Secret Sauce for Me
The cover is such a key for helping readers find your books - the artwork has to look good in a thumbnail size, tell the reader what genre it is and draw them in to come read the blurb and hopefully one click and start reading. It's a very important piece of the marketing and it's also my reward to myself.
She winnows through those and kindly doesn't ever tell me which ones are totally impossible. Sometimes she can find alternate poses of a guy that I perhaps liked but whose photo wasn't suitable for a romance cover. In the early days before I really understood the limits, I'd often gravitate to pictures where I'd say things like, "He's great if we could change this or make that different..." Which of course you can't do in a stockphoto, although some minor changes can be made. Fiona is very patient and collaborative, which I value highly. I've learned so much from her!
Since the 'branding' we've evolved usually has the couple on the top of the cover and an alien scene on the bottom, I'll send her a few stock photos to give her a general idea - is it spaceships, planets, alien cities, a rock concert - but I trust her to find the perfect heroine and the perfect 'landscape'.
Fiona evolved the 'Veronica Scott' scifi font and cover layout.
Until my current Badari Warriors series, my best selling book of all time (in its release month) was Star Cruise: Marooned and I really give credit to Fiona for the cover, which I felt at the time and still believe had a huge positive effect because it was so eye catching.
We've also had Fiona do the covers for all three annual editions of the Pets In Space anthology.
Frauke has also done a number of my other Egyptian covers and I love them too. When working with her I filled out a questionnaire, similar to what fellow SFF7 member Vivien Jackson described in her post here on Wednesday. I sent a couple of Egyptian images as 'mood' and a few covers I admired but then Frauke developed the covers herself.
Best Selling Science Fiction & Paranormal Romance author and “SciFi Encounters” columnist for the USA Today Happily Ever After blog, Veronica Scott grew up in a house with a library as its heart. Dad loved science fiction, Mom loved ancient history and Veronica thought there needed to be more romance in everything.